Our Product Marketing team sits at the intersection of product, customers, sales, and marketing ... Proven success developing positioning, messaging, and go-to-market strategies for software products.
Our Product Marketing team sits at the intersection of product, customers, sales, and marketing ... Proven success developing positioning, messaging, and go-to-market strategies for software products.
The mandate is to bring software-industry product marketing discipline to a defense franchise whose buyers are USG program offices and allied governments: positioning rigor grounded in operational ...
The mandate is to bring software-industry product marketing discipline to a defense franchise whose buyers are USG program offices and allied governments: positioning rigor grounded in operational ...
Product Marketing Manager
Raleigh, NC · On-site
$149K/yr
Our Product Marketing team sits at the intersection of product, customers, sales, and marketing ... Proven success developing positioning, messaging, and go-to-market strategies for software products.
Product Marketing Manager
Raleigh, NC · On-site
$149K/yr
Our Product Marketing team sits at the intersection of product, customers, sales, and marketing ... Proven success developing positioning, messaging, and go-to-market strategies for software products.
Product Marketing
San Francisco, CA · On-site
$181K/yr
About the Role Factory is bringing autonomy to software engineering. We're looking for a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering ...
Product Marketing
San Francisco, CA · On-site
$181K/yr
About the Role Factory is bringing autonomy to software engineering. We're looking for a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering ...
Product Marketing Assistant
$45K - $49K/yr
Basic computer proficiency and adaptability to new software and tools. * Passion for marketing, branding, and product development. Additional Information * Competitive Salary: $45,000 - $49,000 ...
Product Marketing Assistant
$45K - $49K/yr
Basic computer proficiency and adaptability to new software and tools. * Passion for marketing, branding, and product development. Additional Information * Competitive Salary: $45,000 - $49,000 ...
ACS Data Analytics Applications Product Marketing Manager
San Jose, CA · On-site
$181K/yr
Software product marketing experiences. * Knowledge and experience in the technology industry (AI, machine learning, cloud computing)
ACS Data Analytics Applications Product Marketing Manager
San Jose, CA · On-site
$181K/yr
Software product marketing experiences. * Knowledge and experience in the technology industry (AI, machine learning, cloud computing)
ACS Data Analytics Applications Product Marketing Manager
San Jose, CA · On-site
$181K/yr
Software product marketing experiences. * Knowledge and experience in the technology industry (AI, machine learning, cloud computing)
ACS Data Analytics Applications Product Marketing Manager
San Jose, CA · On-site
$181K/yr
Software product marketing experiences. * Knowledge and experience in the technology industry (AI, machine learning, cloud computing)
Absorb Software: Remote Work Culture What You'll Own Revenue targets for Product launches Product Marketing * Lead positioning, messaging, and narrative architecture across the product portfolio ...
Absorb Software: Remote Work Culture What You'll Own Revenue targets for Product launches Product Marketing * Lead positioning, messaging, and narrative architecture across the product portfolio ...
Product Marketing Manager
San Jose, CA · On-site
$180K/yr
Product Marketing Manager Location: On-site in San Jose, California, USA Reports to: VP of ... Our software platform, Acteris, enables industrial robots to understand their environment, make ...
Product Marketing Manager
San Jose, CA · On-site
$180K/yr
Product Marketing Manager Location: On-site in San Jose, California, USA Reports to: VP of ... Our software platform, Acteris, enables industrial robots to understand their environment, make ...
Principal Product Marketing Manager - Platform
Waltham, MA · On-site
$166K/yr
Principal Platform Product Marketing Manager Location: Boston preferred (hybrid). Open to remote ... Who you are You're naturally curious about AI, software products, and why customers adopt one ...
Principal Product Marketing Manager - Platform
Waltham, MA · On-site
$166K/yr
Principal Platform Product Marketing Manager Location: Boston preferred (hybrid). Open to remote ... Who you are You're naturally curious about AI, software products, and why customers adopt one ...
Product Marketing Mastermind
New York, NY · On-site
$168K/yr
Position the first widely adopted quantum software product. The hunting grounds for quantum ... We're looking for a Product Marketing Lead who will own an aggressive cross-channel marketing ...
Product Marketing Mastermind
New York, NY · On-site
$168K/yr
Position the first widely adopted quantum software product. The hunting grounds for quantum ... We're looking for a Product Marketing Lead who will own an aggressive cross-channel marketing ...
Product Marketing Mastermind
New York, NY · On-site
$168K/yr
Position the first widely adopted quantum software product. The hunting grounds for quantum ... We're looking for a Product Marketing Lead who will own an aggressive cross-channel marketing ...
Quick apply
Product Marketing Mastermind
New York, NY · On-site
$168K/yr
Position the first widely adopted quantum software product. The hunting grounds for quantum ... We're looking for a Product Marketing Lead who will own an aggressive cross-channel marketing ...
Product Marketing Manager
Tampa, FL · On-site
$144K/yr
Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ... The Product Marketing Manager owns the go-to-market story for Asure's core product suite ...
Product Marketing Manager
Tampa, FL · On-site
$144K/yr
Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ... The Product Marketing Manager owns the go-to-market story for Asure's core product suite ...
Position the first widely adopted quantum software product. The hunting grounds for quantum ... We're looking for a Product Marketing Lead who will own an aggressive cross-channel marketing ...
Position the first widely adopted quantum software product. The hunting grounds for quantum ... We're looking for a Product Marketing Lead who will own an aggressive cross-channel marketing ...
Product Marketing Manager
Los Angeles, CA · Hybrid
$165K/yr
hackajob is collaborating with Redgate Software to connect them with exceptional professionals for ... Why join our Product Marketing team? * You'll work in a team that cares about craft, collaboration ...
Product Marketing Manager
Los Angeles, CA · Hybrid
$165K/yr
hackajob is collaborating with Redgate Software to connect them with exceptional professionals for ... Why join our Product Marketing team? * You'll work in a team that cares about craft, collaboration ...
Director of Product Marketing
Seattle, WA · Remote
Expert experience marketing an end-user software product , with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences. * Exceptional storytelling skills ...
Director of Product Marketing
Seattle, WA · Remote
Expert experience marketing an end-user software product , with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences. * Exceptional storytelling skills ...
Director of Product Marketing
Seattle, WA · On-site +1
Expert experience marketing an end-user software product , with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences. * Exceptional storytelling skills ...
Director of Product Marketing
Seattle, WA · On-site +1
Expert experience marketing an end-user software product , with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences. * Exceptional storytelling skills ...
Director of Product Marketing
Seattle, WA · Remote
Expert experience marketing an end-user software product , with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences. * Exceptional storytelling skills ...
Quick apply
Director of Product Marketing
Seattle, WA · Remote
Expert experience marketing an end-user software product , with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences. * Exceptional storytelling skills ...
Product Marketing Engineer
Austin, TX · On-site
$75 - $95/hr
Our mission is to evangelize the technical benefits of NI hardware and software products to ... As a Product Marketing Engineer, you'll play a vital role in shaping the way we communicate the ...
Product Marketing Engineer
Austin, TX · On-site
$75 - $95/hr
Our mission is to evangelize the technical benefits of NI hardware and software products to ... As a Product Marketing Engineer, you'll play a vital role in shaping the way we communicate the ...
Product Marketing Assistant
$43K - $54K/yr
We are seeking a highly motivated and detail-oriented Product Marketing Assistant to join our ... Proficiency in Microsoft Office Suite and familiarity with marketing software or tools is a plus.
Product Marketing Assistant
$43K - $54K/yr
We are seeking a highly motivated and detail-oriented Product Marketing Assistant to join our ... Proficiency in Microsoft Office Suite and familiarity with marketing software or tools is a plus.
Software Product Marketing information
See salary details
$67.5K - $77.3K
1% of jobs
$77.3K - $87K
1% of jobs
$87K - $96.8K
1% of jobs
$96.8K - $106.6K
2% of jobs
$106.6K - $116.4K
2% of jobs
$116.4K - $126.1K
2% of jobs
$126.1K - $135.9K
3% of jobs
$135.9K - $145.7K
1% of jobs
$147K is the 25th percentile. Wages below this are outliers.
$145.7K - $155.5K
84% of jobs
$155.5K - $165.2K
1% of jobs
$165.2K - $175K
1% of jobs
$67.5K
$148.8K
$175K
How much do software product marketing jobs pay per year?
What is a software product marketing?
A Software Product Marketing job focuses on positioning, messaging, and promoting software products to drive adoption and sales. Professionals in this role work closely with product management, sales, and engineering teams to understand the product’s value and communicate it effectively to target customers. They develop go-to-market strategies, create marketing collateral, conduct competitive analysis, and manage product launches. The goal is to ensure the product resonates with the right audience and achieves business objectives.
What typical responsibilities does a software product marketing professional have during a product launch?
Software Product Marketing professionals play a central role during a product launch by developing the positioning and messaging, creating go-to-market strategies, and coordinating launch activities across sales, product, and customer success teams. They design campaigns, produce sales enablement materials, conduct competitive analysis, and track launch performance through analytics. Collaboration with engineering and product managers is essential to ensure product features are communicated clearly and meet market needs. Active involvement in training internal teams and gathering customer feedback is also a common part of the launch process, making this a multifaceted and fast-paced role.
What are the key skills and qualifications needed to thrive in software product marketing, and why are they important?
To thrive in Software Product Marketing, you need strong expertise in product positioning, go-to-market strategies, and market analysis, usually supported by a background in marketing, business, or technology. Familiarity with CRM platforms, marketing automation tools (like HubSpot or Marketo), and analytics software, along with certifications such as Pragmatic Marketing or Product Marketing Alliance, is highly beneficial. Exceptional communication, cross-functional collaboration, and creative problem-solving skills set successful professionals apart in this field. These abilities ensure compelling product launches, effective market penetration, and seamless alignment between product, sales, and customer needs.
Is software product marketing a good career?
Is software product marketing high paying?
What do software product marketers do at tech companies?
What are the most commonly searched types of Software Product Marketing jobs?
The most popular types of Software Product Marketing jobs are:
What states have the most Software Product Marketing jobs?
States with the most job openings for Software Product Marketing jobs include:
What job categories do people searching Software Product Marketing jobs look for?
The top searched job categories for Software Product Marketing jobs are:
- Flex Remote Product Marketing Manager
- Remote Product Marketing Manager
- Remote Product Marketing
- Certified Product Marketing Manager
- Product Marketing
- Junior Product Marketing Manager
- Work From Home Remote Product Marketing Manager
- Assistant Remote Product Marketing Manager
- Global Product Marketing Manager
- Atlanticus

$149K/yr
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 10 days ago
Job description
Do you enjoy building solid internal and external relationships resulting in growth?
Do you enjoy collaborating cross-functionally to deliver on common goals?
Shape how AI-powered solutions reach the market.
At LexisNexis, we're helping professionals make better decisions with trusted information, advanced analytics, and AI-powered technology. Our Product Marketing team sits at the intersection of product, customers, sales, and marketing-transforming complex capabilities into compelling stories that drive adoption, customer value, and business growth.
We're looking for a strategic Product Marketing Manager who thrives on turning market insight into action. You'll partner closely with Product Management, Sales, Customer Success, and Marketing to develop positioning, influence go-to-market strategy, launch new capabilities, and help customers understand the value of our solutions.
This role supports multiple products across the Professional business, including AI-powered and data-driven solutions, giving you the opportunity to shape messaging and go-to-market strategy across a diverse portfolio.
What You'll Do
Drive product positioning and messaging
- Develop differentiated positioning, messaging frameworks, value propositions, and customer narratives that clearly communicate business value.
- Translate complex technologies, AI capabilities, and data solutions into compelling customer-focused messaging.
- Ensure consistent messaging across campaigns, product launches, sales enablement, and customer communications.
Influence go-to-market strategy
- Serve as the marketing representative on cross-functional go-to-market teams.
- Influence product strategy through customer insights, market intelligence, and competitive analysis.
- Partner with Product Management to bring new capabilities, and enhancements to market successfully.
- Develop launch plans and enable the broader marketing organization with messaging, assets, and guidance.
Champion the voice of the customer
- Leverage customer feedback, market insights, and competitive intelligence to strengthen product strategy, positioning, and marketing effectiveness.
- Develop personas, identify buying behaviors, and map customer journeys.
- Use qualitative and quantitative insights to continuously refine messaging and positioning.
Enable commercial success
- Support sales enablement efforts that help commercial teams articulate value and win competitive opportunities.
- Equip Sales and Customer Success with messaging, presentations, competitive intelligence, and use cases.
- Support customer adoption and expansion by developing messaging and content that increases engagement throughout the customer lifecycle.
Lead through collaboration
- Partner across Product Management, Digital Marketing, Campaign Marketing, Segment Marketing, Customer Success, Sales, and Executive Leadership to align go-to-market priorities.
- Build trusted relationships and influence stakeholders across functions.
- Present recommendations, messaging strategies, launch plans, and market insights to leadership audiences.
Monitor the market
- Track competitive activity, industry trends, emerging technologies, and AI innovation.
- Translate market intelligence into actionable recommendations that strengthen differentiation and improve go-to-market execution.
What You'll Bring
- 4-7+ years of Product Marketing or related B2B marketing experience.
- Experience marketing enterprise SaaS, AI, data, analytics, or technology solutions.
- Proven success developing positioning, messaging, and go-to-market strategies for software products.
- Strong customer research and competitive intelligence skills with the ability to translate insights into business strategy.
- Exceptional storytelling, writing, presentation, and communication skills.
- Experience partnering with Product Management and influencing cross-functional teams.
- Demonstrated success supporting product launches, feature rollouts, and adoption initiatives.
- Strong executive presence with the ability to communicate effectively with senior stakeholders.
- Ability to manage multiple priorities in a fast-paced, collaborative environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications
- Global B2B marketing experience.
- Experience supporting multiple products within a portfolio.
- Familiarity with AI-powered products, information services, data platforms, or enterprise software.
- Experience using AI tools to accelerate research, content development, and go-to-market execution while applying sound judgment and strategic thinking.
Why Join LexisNexis?
You'll join a collaborative global marketing organization that's shaping how professionals engage with trusted information and AI. You'll have the opportunity to influence product strategy, work alongside talented cross-functional teams, and help bring innovative solutions to market that make a meaningful impact for customers around the world.
Work in a way that works for you
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, we will help you meet your immediate responsibilities and your long-term goals.
Working For You
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.
U.S. National Base Pay Range: $78,800 - $131,300. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Formor please contact 1-855-833-5120.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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About RELX Group
Sourced by ZipRecruiter
Industry
Technology, communication and media
Company size
10,000+ Employees
Headquarters location
London, Greater London, GB