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Software Product Marketing Jobs (NOW HIRING)

Varsitybrands

Director, Software Product

Indiana, PA · On-site

The Director of Software Product Marketing leads the strategy, development, and promotion of Varsity Yearbook's proprietary software tools used by schools nationwide. As a key member of the marketing ...

McLeod Software

Product Marketing Manager

Birmingham, AL · On-site

$132K/yr

To develop, implement and execute tactical marketing programs that promote McLeod Software products and services, and generate incremental revenue opportunities for the Sales teams. Essential Duties ...

RealDefense

Product Marketing Manager

Pasadena, CA · On-site

$168K/yr

Company Description iolo / RealDefense develops patented technology and award-winning software that ... The Product Marketing Manager will be responsible for providing our marketing and sales partners ...

RealDefense

Product Marketing Manager

Pasadena, CA · On-site

$168K/yr

Company Description iolo / RealDefense develops patented technology and award-winning software that ... The Product Marketing Manager will be responsible for providing our marketing and sales partners ...

Tom Sawyer Software

Product Marketing Manager

Berkeley, CA · On-site

$190K/yr

Company Description Tom Sawyer Software is seeking a qualified candidate for the position of Product Marketing Manager. The Product Marketing Manager is responsible for developing marketing strategy ...

Tom Sawyer Software

Product Marketing Manager

Berkeley, CA · On-site

$190K/yr

Company Description Tom Sawyer Software is seeking a qualified candidate for the position of Product Marketing Manager. The Product Marketing Manager is responsible for developing marketing strategy ...

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Software Product Marketing information

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$67.5K

$148.8K

$175K

How much do software product marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for software product marketing in the United States is $148,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $154,000.00 and $154,000.00 per year, depending on experience, location, and employer.

What is a software product marketing?

A Software Product Marketing job focuses on positioning, messaging, and promoting software products to drive adoption and sales. Professionals in this role work closely with product management, sales, and engineering teams to understand the product’s value and communicate it effectively to target customers. They develop go-to-market strategies, create marketing collateral, conduct competitive analysis, and manage product launches. The goal is to ensure the product resonates with the right audience and achieves business objectives.

What typical responsibilities does a software product marketing professional have during a product launch?

Software Product Marketing professionals play a central role during a product launch by developing the positioning and messaging, creating go-to-market strategies, and coordinating launch activities across sales, product, and customer success teams. They design campaigns, produce sales enablement materials, conduct competitive analysis, and track launch performance through analytics. Collaboration with engineering and product managers is essential to ensure product features are communicated clearly and meet market needs. Active involvement in training internal teams and gathering customer feedback is also a common part of the launch process, making this a multifaceted and fast-paced role.

What are the key skills and qualifications needed to thrive in software product marketing, and why are they important?

To thrive in Software Product Marketing, you need strong expertise in product positioning, go-to-market strategies, and market analysis, usually supported by a background in marketing, business, or technology. Familiarity with CRM platforms, marketing automation tools (like HubSpot or Marketo), and analytics software, along with certifications such as Pragmatic Marketing or Product Marketing Alliance, is highly beneficial. Exceptional communication, cross-functional collaboration, and creative problem-solving skills set successful professionals apart in this field. These abilities ensure compelling product launches, effective market penetration, and seamless alignment between product, sales, and customer needs.

Is software product marketing a good career?

Software product marketing is a growing field that involves promoting and positioning software products to target audiences, often requiring skills in market research, messaging, and digital tools. It offers opportunities for advancement, collaboration with cross-functional teams, and can be a rewarding career for those interested in technology and communication. Job stability and salary potential vary based on experience, industry, and location.

Is software product marketing high paying?

Software product marketing roles are generally well-compensated, with salaries often above the industry average, especially for those with experience, technical skills, and certifications. Compensation varies based on company size, location, and individual expertise, but it is considered a lucrative career path within marketing and tech industries.

What do software product marketers do at tech companies?

Software product marketers at tech companies develop strategies to promote and position software products, conduct market research, create messaging and content, and collaborate with sales and product teams to drive adoption and revenue. They often use tools like CRM and marketing automation platforms and require strong communication and analytical skills.
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What are the most commonly searched types of Software Product Marketing jobs?

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What states have the most Software Product Marketing jobs?

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What job categories do people searching Software Product Marketing jobs look for?

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Software Product Marketing jobs near you
Infographic showing various Software Product Marketing job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 17% Part Time, 2% Contract, and 1% Nights. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $148,769 per year, or $71.5 per hour.

Senior Software Product Marketing Manager

Universal Audio

Remote

$125K - $135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

New

Job description

Department: Product Management
Reports to: Senior Director of Software Products
Location: Scotts Valley, CA or Remote (United States)
We're hiring a Senior Software Product Marketing Manager to turn our product plans into go-to-market strategies and plans. We're hiring a Senior Software Product Marketing Manager to turn our product plans into go-to-market strategies. Working closely with Software Product Management, you'll root every plan in validated market problems, then shape them into positioning and messaging that resonates with target personas in their own language.
Your main deliverable is the GTM Strategy and Requirements Plan: who we're selling to, the value we offer, how we stack up against competitors, and what sales and channel partners need to sell it well. That plan becomes the foundation for the broader Integrated Commercial Plan, which you'll help drive with teams across the company, from first pitch through a successful launch.
Open to candidates anywhere in the United States. We'd love to see applicants near our HQ in Scotts Valley, CA.
Responsibilities
Market Intelligence & Positioning
  • Work with Software Product Management and Product Owners to build and refine primary persona profiles, ensuring commercial messaging is anchored in validated market problems and written in the persona's own language.
  • Build competitive positioning frameworks and differentiated messaging for key market segments, centered on the real problems personas are trying to solve and the strengths UA can credibly claim.
  • Act as a subject matter expert and spokesperson for customers, press, and industry events.

GTM Planning & Execution
  • Own the GTM Strategy and Requirements Plan, the core document that defines target personas, value propositions, messaging, competitive positioning, and commercial plays for each release.
  • Prioritize and develop messaging, content, and assets for marketing programs and campaigns, tracking engagement and conversion to see what's landing.
  • Maintain the content calendar supporting campaigns, promotions, and partner initiatives.
  • Train the sales team on positioning and ensure they have the assets and content to prepare their resellers and channel partners to sell effectively.
Qualifications
  • Experience in music recording and creation technology including effects processors and plug-ins, digital audio workstations, recording interfaces, and virtual instruments strongly preferred.
  • Experience with the Pragmatic Institute framework, particularly outside-in messaging and persona-driven positioning.
  • Strong data literacy and reporting skills, with the ability to use PLG (product-led growth) motions and data to drive decisions and report results to executive leadership and broader teams.
  • Strong project management and communication skills, with the ability to work collaboratively with key stakeholders across the organization.
  • Marketing experience across multiple domains (brand, social, artist, growth, lifecycle) preferred.
  • Experience with writing or video production is a strong plus.
  • Strong Excel and PowerPoint skills (or the equivalent Google Workspace tools).
  • Passion for music, whether as a creator, performer, or enthusiast.
Education / Experience
  • Bachelor's degree (or equivalent work experience).
  • 5+ years of marketing or product management experience.

UA Salary Range of Pay: $125,000 - $135,000
Base salary pay will be based on the cost of labor for the city/state in which the new hire resides, at the time of hire.
UA offers competitive benefits: Profit sharing, Medical/Dental/Vision, 401K Safe Harbor Contribution, Stock Options, Flexible time-off (PTO/Sick Leave/Company Holiday Time-off), etc.
UA Mission: We exist to thrill and inspire music makers everywhere with timeless sound and impeccable craftsmanship, freeing the songs inside and allowing you to sound like the records you love.
UA Vision: In the future, music makers around the world will trust Universal Audio as a friend and creative partner, inspiring them to craft amazing records as naturally as playing their first instrument or singing their favorite song. The best home, project, and professional studios will feature most of the UA equipment from floor to ceiling - ranging from audio interfaces and guitar gear to microphones and software - all of it working together to deliver unrivaled sonics and operational symphony. Our customers will eagerly await each new UA product like a hit record or blockbuster movie, trusting that it may spark them to create the best music of their lives. In doing so, UA will become revered worldwide as the way that music is made.
Universal Audio is an equal employment opportunity employer. Our policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, genetic information, or any other basis protected by applicable law. UA also prohibits harassment of applicants or employees based on these protected categories.

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