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Social Retail Jobs (NOW HIRING)

Bask and Lather Co

Associate Brand Manager

Yonkers, NY · On-site

$80K - $100K/yr

Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels * Build and manage campaign timelines, asset trackers, and deliverables

Bask and Lather Co

Associate Brand Manager

Yonkers, NY · Hybrid

$80K - $100K/yr

Support execution of integrated 360 brand campaigns across digital, social, retail, influencer, and experiential channels * Build and manage campaign timelines, asset trackers, and deliverables

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All JobsSocial Retail Jobs

Social Retail information

See salary details

$20.5K

$44.2K

$72.5K

How much do social retail jobs pay per year?

As of Jun 9, 2026, the average yearly pay for social retail in the United States is $44,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $27,500.00 and $56,500.00 per year, depending on experience, location, and employer.

How does a Social Retail professional typically collaborate with marketing and sales teams to achieve business goals?

In a Social Retail role, professionals frequently work alongside marketing and sales teams to develop and execute campaigns that drive customer engagement and sales through social platforms. This involves sharing insights on consumer behavior, coordinating promotional strategies, and ensuring that social content aligns with overall brand messaging. Regular meetings and cross-functional projects are common, allowing Social Retail professionals to provide feedback from online communities and help tailor offers or content to maximize conversion. This collaborative environment fosters creative problem-solving and ensures that all teams are aligned in their efforts to reach target audiences and meet sales objectives.

What are the key skills and qualifications needed to thrive in Social Retail, and why are they important?

To thrive in Social Retail, you need a solid understanding of digital marketing, social media platforms, and customer engagement strategies, often supported by experience in retail or e-commerce. Familiarity with social selling tools, analytics platforms, and e-commerce systems like Shopify or Salesforce is typically required. Strong communication, adaptability, and relationship-building skills help professionals connect authentically with customers and drive brand loyalty. These skills are crucial for leveraging digital channels to boost sales, enhance customer experiences, and stay competitive in a rapidly evolving retail landscape.

What is social retail?

Social retail is a business model that combines traditional retail with social media and digital platforms to create a more interactive and engaging shopping experience. It leverages influencers, brand ambassadors, and social networks to promote and sell products directly to consumers. This approach often includes live streaming, social shopping, and personalized interactions, making the shopping process more social and community-driven. Social retail aims to build brand loyalty and reach wider audiences through authentic, peer-driven recommendations.

What is the difference between Social Retail vs Social Media Manager?

AspectSocial RetailSocial Media Manager
CredentialsTypically requires retail or sales experience, sometimes marketing certificationsOften requires marketing, communications, or digital media degrees
Work EnvironmentRetail stores, events, or online platforms focused on direct customer engagementOffice or remote work managing online campaigns and content
Employer & Industry UsageRetail brands, direct sales companies, e-commerce platformsBrands, agencies, and companies with digital marketing teams
Search & Comparison IntentPeople interested in retail sales with social media skillsIndividuals looking to manage social media strategies and content

Social Retail focuses on direct customer engagement through retail environments and sales, often combining social media skills with retail experience. In contrast, a Social Media Manager primarily manages online content and campaigns to build brand presence. While both roles involve social media, Social Retail emphasizes in-person or direct sales interactions, whereas Social Media Managers operate mainly in digital spaces.

More about Social Retail jobs
What states have the most Social Retail jobs? States with the most job openings for Social Retail jobs include:
What job categories do people searching Social Retail jobs look for? The top searched job categories for Social Retail jobs are:
Social Retail jobs near you
Infographic showing various Social Retail job openings in the United States as of June 2026, with employment types broken down into 83% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $44,160 per year, or $21.2 per hour.

Senior Director, Social Commerce

Dentsu Aegis Network

Chicago, IL

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

Job Description:

dentsu is building a nextgeneration commerce capability that sits at the intersection of social platforms, marketplaces, and the digital shelf. The Senior Director, Social Commerce Operations is a senior leadership role responsible for standing up, scaling, and operationalizingplatformnative social commercefor dentsu's clients.

This role owns theinfrastructure, storefronts, product feeds, and affiliate ecosystemsthat enable commerce directly within social platforms such asTikTok Shop, Instagram Shop, and emerging social marketplaces. It is acommercefirst position, focused on operational excellence, merchandising, and revenue enablement within social environments-not paid media or influencer marketing.

The Senior Director will define how social commerce integrates into broader marketplace and retail strategies, partnering closely with media, retail media, analytics, technology, and client eCommerce teams to deliver scalable, revenuedriving solutions.

Key Responsibilities:

Social Commerce Operations & Storefront Enablement

  • Lead endtoend setup, launch, and ongoing management of social storefronts (e.g., TikTok Shop, Instagram Shop), including catalog onboarding, product taxonomy, contracts, briefs, terms and conditions, and platform compliance

  • Own product feed strategy across social commerce platforms, ensuring accuracy, optimization, and scalability

  • Establish and standardize operational workflows for inventory syncing, pricing updates, and order management in partnership with client eCommerce and supplychain teams

  • Develop scalable playbooks and operating models to support multiclient adoption of social commerce capabilities

Marketplace & Revenue Strategy

  • Define how social commerce fits within clients' broader marketplace and retail strategies (Amazon, DTC, retail media ecosystems)

  • Build commercialization frameworks that drive incremental revenue through socialnative shopping behaviours

  • Partner with analytics and measurement teams to define a robust measurement loop to track post rates, content quality, affiliate contribution, incremental sales and conversion metrics (e.g., GMV, CVR, AOV, and New-to-Brand impact.)

  • Translate operational decisions into clear revenue outcomes for clients and internal stakeholders

TikTok Shop Affiliate Ecosystem Development

  • Design, launch, and scale TikTok Shop affiliate programs by transforming product catalogues into creatorready inventory

  • Build frameworks for creator onboarding, commission structures, and performance tracking

  • Identify highpotential creators and affiliate partners using data and performance signals (not traditional influencer management)

  • Optimize affiliate feed structures to maximize discoverability and conversion within TikTok Shop

Merchandising & Digital Shelf Optimization

  • Apply eCommerce merchandising and digital shelf best practices within socialfirst environments

  • Develop optimization strategy for product pages, content formats, pricing, and assortment strategies for inplatform discovery and conversion

  • Partner with content and creative teams to ensure product storytelling is commerceled and performancedriven

CrossFunctional Integration & Leadership

  • Work closely with Paid Social, Retail media, Creative, Analytics, and Technology teams to integrate social commerce into fullfunnel planning

  • Act as the connective layer between client eCommerce, supply chain, and marketing organizations

  • Support onboarding of new clients into social commerce offerings and define scalable delivery models

  • Serve as a senior subjectmatter expert for social commerce internally and externally

Qualifications

  • 8+ years of experience in eCommerce, digital commerce, marketplaces, or retail media

  • Deep understanding of social platforms-particularly TikTok and Meta/ Instagram-from a commerce and product perspective, not just content or media

  • Proven experience with product feeds, catalog management, and digital shelf platforms (e.g., PIM, DAM, feed management tools)

  • Strong knowledge of marketplace ecosystems, including Amazon, TikTok Shop, Shopify integrations, and related commerce platforms

  • Experience building or scaling affiliate or partnerdriven revenue models

  • Strong commercial acumen with the ability to connect operational decisions to revenue impact

  • Familiarity with merchandising strategy, assortment planning, and conversion optimization

Additional Information:

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $114,425 - $152,662. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

  • Medical, vision, and dental insurance,

  • Life insurance,

  • Short-term and long-term disability insurance,

  • 401k,

  • Flexible paid time off,

  • At least 15 paid holidays per year,

  • Paid sick and safe leave, and

  • Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Location:

Los Angeles - San Vicente Blvd.

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

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