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Social Media Operations Jobs (NOW HIRING)

PragerU

Director, Social Media Operations

Los Angeles, CA · On-site

$130K - $170K/yr

We're looking for a Director, Social Media Operations to oversee the day-to-day execution, quality control, and operational excellence of our social media department. This role will ensure content is ...

Constellis

Social Media Specialist

Herndon, VA · On-site

This position is responsible for day-to-day social media operations, including content planning, copy development, publishing, channel management, and performance reporting. The role also supports ...

Constellis

Social Media Specialist

Herndon, VA · On-site

This position is responsible for day-to-day social media operations, including content planning, copy development, publishing, channel management, and performance reporting. The role also supports ...

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Social Media Operations information

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How much do social media operations jobs pay per hour?

As of Jul 11, 2026, the average hourly pay for social media operations in the United States is $26.22, according to ZipRecruiter salary data. Most workers in this role earn between $18.51 and $31.49 per hour, depending on experience, location, and employer.

What is the difference between Social Media Operations vs Social Media Coordinator?

AspectSocial Media OperationsSocial Media Coordinator
Primary FocusManaging social media processes, tools, and analyticsCreating and scheduling content, engaging with followers
Skills & CertificationsAnalytics, social media management tools, project managementContent creation, communication, basic analytics
Work EnvironmentOften in marketing or digital teams, focusing on strategy and toolsContent teams, marketing departments, active on social platforms

Social Media Operations primarily handles the management of social media tools, analytics, and processes to ensure smooth workflows. In contrast, a Social Media Coordinator focuses on content creation, posting, and engaging with audiences. Both roles are essential in social media marketing but differ in their core responsibilities and skill sets.

What are some common challenges faced in a Social Media Operations role, and how can they be effectively managed?

Professionals in Social Media Operations often juggle multiple platforms, manage real-time content scheduling, and monitor brand reputation, which can be challenging during high-traffic or crisis periods. Staying updated on platform algorithm changes and navigating complex approval workflows also requires adaptability and strong communication skills. Effective management involves leveraging scheduling tools, setting clear communication protocols with other departments, and prioritizing tasks to handle time-sensitive issues efficiently. Collaborating closely with marketing, customer service, and analytics teams helps streamline processes and ensures consistent messaging across channels.

What are Social Media Operations?

Social Media Operations refers to the processes and teams responsible for managing, optimizing, and overseeing an organization’s social media activities. This includes content scheduling, monitoring engagement, analyzing performance metrics, ensuring consistent brand voice, and coordinating campaigns across platforms. Social Media Operations professionals work to streamline workflows, maintain compliance with policies, and support the organization's strategic goals through effective use of social media channels.

What is social media operations?

Social media operations involves managing and executing strategies to maintain a company's or individual's presence on social media platforms. It includes tasks such as content creation, scheduling, analytics, and community engagement, often using tools like social media management software. The role requires strong organizational skills and familiarity with platform algorithms and policies.

What is the highest paying job in social media?

The highest paying roles in social media include Social Media Director and Chief Marketing Officer, with salaries often exceeding $100,000 annually. These positions typically require extensive experience, strategic oversight, and skills in analytics, branding, and leadership.

What are the key skills and qualifications needed to thrive in Social Media Operations, and why are they important?

To thrive in Social Media Operations, you need a solid understanding of digital marketing, analytics, content creation, and platform-specific best practices, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management tools like Hootsuite, Sprout Social, and analytics platforms such as Google Analytics is typically required. Strong organizational, communication, and problem-solving skills help professionals effectively manage campaigns and respond to audience engagement. These skills are crucial for building brand presence, analyzing performance, and ensuring cohesive, impactful social media strategies.

What is the 5 3 2 rule for social media?

The 5-3-2 rule in social media content strategy suggests sharing five pieces of value-driven content, three personal or engaging posts, and two promotional messages each week. For social media operations roles, understanding such content frameworks helps in planning and scheduling posts effectively using tools like Hootsuite or Buffer.

What jobs will no longer exist in 2030?

Social Media Operations roles may decline as automation, AI content moderation, and data analysis tools become more advanced, reducing the need for manual oversight. Jobs focused on routine content scheduling and basic engagement may be replaced by AI-driven platforms, though roles requiring strategic planning and creative skills will continue to evolve. Staying updated with digital tools and analytics is essential for future relevance in this field.
More about Social Media Operations jobs
What cities are hiring for Social Media Operations jobs? Cities with the most Social Media Operations job openings:
What states have the most Social Media Operations jobs? States with the most job openings for Social Media Operations jobs include:
What job categories do people searching Social Media Operations jobs look for? The top searched job categories for Social Media Operations jobs are:
Social Media Operations jobs near you
Infographic showing various Social Media Operations job openings in the United States as of July 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $54,531 per year, or $26.2 per hour.
Director, Social Media Operations

Director, Social Media Operations

PragerU

Los Angeles, CA • On-site

$130K - $170K/yr

Full-time

Posted 18 days ago

Job description

Location: Los Angeles, California (on-site)

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We're proud to be voted among the "Best Place to Work in Los Angeles" by the LA Business Journal 4 years in a row.

Are you obsessed with the power of social media and driven to do work that matters? Do you have a sharp eye for compelling content, a deep understanding of digital trends, and a passion for shaping the conversation around pro-American values? If so, we want you on our team.

We're looking for a Director, Social Media Operations to oversee the day-to-day execution, quality control, and operational excellence of our social media department. This role will ensure content is published accurately, consistently, and at the highest standard across all platforms while driving accountability, workflow efficiency, and execution across the team. The ideal candidate is highly organized, detail-oriented, operationally minded, and thrives in a fast-paced environment. They are a proactive communicator, skilled problem solver, and natural owner who ensures projects move forward, deadlines are met, and nothing falls through the cracks.

What You'll Do:

  • Oversee the social media post and content review and approval process across Instagram, YouTube, X, Facebook, TikTok, Rumble, podcasts, and emerging platforms
  • Ensure all content aligns with our mission, values, brand voice, and platform-specific best practices
  • Serve as the final quality control checkpoint before content is published
  • Manage day-to-day social media operations, workflows, publishing schedules, and team priorities
  • Drive accountability across the social team by tracking deliverables, following up on action items, and ensuring deadlines are met
  • Identify and resolve operational bottlenecks that impact team efficiency or content quality
  • Develop and maintain social media workflows, standards, documentation, and best practices
  • Track, analyze, and optimize reporting on key performance metrics to identify trends, opportunities, and areas for improvement
  • Partner cross-functionally with design, content, email, and ads teams to ensure smooth execution
  • Support the implementation of new tools and scalable operational processes
  • Ensure consistency, accuracy, and attention to detail across all social platforms and content formats
  • Anticipate challenges, proactively communicate risks, and develop solutions before issues impact execution
What You Bring to the Table:
  • 7-10+ years of experience in social media, digital marketing, content operations, or a related field
  • A deep understanding of social media platforms, publishing workflows, audience engagement, and content best practices
  • Exceptional attention to detail and a commitment to maintaining high standards of quality
  • Strong project management, organizational, and operational leadership skills
  • The ability to juggle multiple projects, plan ahead, and meet tight deadlines
  • Exceptional writing, communication, preparation, and organizational skills
  • A proactive communication style and a willingness to follow up, drive accountability, and keep projects moving forward
  • Strong analytical and problem-solving abilities with a solutions-oriented mindset
  • A track record of building systems, processes, and operational excellence at scale
  • A strong leader and team player who thrives in a fast-paced environment, inspires collaboration, and knows how to rally a team toward success
  • Strong discernment, sound judgment, and the tenacity to chase down details, solve problems, hold others accountable, and ensure nothing falls through the cracks

How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow-intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.

Salary Range: The salary target for this role is $130,000 - $170,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

An error page could appear for several reasons. If a technical issue occurs while applying, we suggest double checking a few things. Click here for additional information.

Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.

Employment Type: FULL_TIME

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