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Social Media Operations Jobs (NOW HIRING)

PragerU

Director, Social Media Operations

Los Angeles, CA · On-site

$130K - $170K/yr

We're looking for a Director, Social Media Operations to oversee the day-to-day execution, quality control, and operational excellence of our social media department. This role will ensure content is ...

PragerU

Director, Social Media Operations

Los Angeles, CA · On-site

$130K - $170K/yr

We're looking for a Director, Social Media Operations to oversee the day-to-day execution, quality control, and operational excellence of our social media department. This role will ensure content is ...

BE Group

Social Media Manager

Easton, PA · Remote

Experience leveraging AI tools within social media operations. What Will Make You Successful * Strategic thinker who also enjoys rolling up their sleeves. * Creative storyteller with a data-driven ...

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Social Media Operations information

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$9

$26

$49

How much do social media operations jobs pay per hour?

As of Aug 2, 2026, the average hourly pay for social media operations in the United States is $26.22, according to ZipRecruiter salary data. Most workers in this role earn between $18.51 and $31.49 per hour, depending on experience, location, and employer.

What is the difference between Social Media Operations vs Social Media Coordinator?

AspectSocial Media OperationsSocial Media Coordinator
Primary FocusManaging social media processes, tools, and analyticsCreating and scheduling content, engaging with followers
Skills & CertificationsAnalytics, social media management tools, project managementContent creation, communication, basic analytics
Work EnvironmentOften in marketing or digital teams, focusing on strategy and toolsContent teams, marketing departments, active on social platforms

Social Media Operations primarily handles the management of social media tools, analytics, and processes to ensure smooth workflows. In contrast, a Social Media Coordinator focuses on content creation, posting, and engaging with audiences. Both roles are essential in social media marketing but differ in their core responsibilities and skill sets.

What are some common challenges faced in a Social Media Operations role, and how can they be effectively managed?

Professionals in Social Media Operations often juggle multiple platforms, manage real-time content scheduling, and monitor brand reputation, which can be challenging during high-traffic or crisis periods. Staying updated on platform algorithm changes and navigating complex approval workflows also requires adaptability and strong communication skills. Effective management involves leveraging scheduling tools, setting clear communication protocols with other departments, and prioritizing tasks to handle time-sensitive issues efficiently. Collaborating closely with marketing, customer service, and analytics teams helps streamline processes and ensures consistent messaging across channels.

What are Social Media Operations?

Social Media Operations refers to the processes and teams responsible for managing, optimizing, and overseeing an organization’s social media activities. This includes content scheduling, monitoring engagement, analyzing performance metrics, ensuring consistent brand voice, and coordinating campaigns across platforms. Social Media Operations professionals work to streamline workflows, maintain compliance with policies, and support the organization's strategic goals through effective use of social media channels.

What is social media operations?

Social media operations involves managing and executing strategies to maintain a company's or individual's presence on social media platforms. It includes tasks such as content creation, scheduling, analytics, and community engagement, often using tools like social media management software. The role requires strong organizational skills and familiarity with platform algorithms and policies.

What is the highest paying job in social media?

The highest paying roles in social media include Social Media Director and Chief Marketing Officer, with salaries often exceeding $100,000 annually. These positions typically require extensive experience, strategic oversight, and skills in analytics, branding, and leadership.

What are the key skills and qualifications needed to thrive in Social Media Operations, and why are they important?

To thrive in Social Media Operations, you need a solid understanding of digital marketing, analytics, content creation, and platform-specific best practices, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management tools like Hootsuite, Sprout Social, and analytics platforms such as Google Analytics is typically required. Strong organizational, communication, and problem-solving skills help professionals effectively manage campaigns and respond to audience engagement. These skills are crucial for building brand presence, analyzing performance, and ensuring cohesive, impactful social media strategies.

What is the 5 3 2 rule for social media?

The 5-3-2 rule in social media content strategy suggests sharing five pieces of value-driven content, three personal or engaging posts, and two promotional messages each week. For social media operations roles, understanding such content frameworks helps in planning and scheduling posts effectively using tools like Hootsuite or Buffer.

What jobs will no longer exist in 2030?

Social Media Operations roles may decline as automation, AI content moderation, and data analysis tools become more advanced, reducing the need for manual oversight. Jobs focused on routine content scheduling and basic engagement may be replaced by AI-driven platforms, though roles requiring strategic planning and creative skills will continue to evolve. Staying updated with digital tools and analytics is essential for future relevance in this field.
More about Social Media Operations jobs
What cities are hiring for Social Media Operations jobs? Cities with the most Social Media Operations job openings:
What states have the most Social Media Operations jobs? States with the most job openings for Social Media Operations jobs include:
What job categories do people searching Social Media Operations jobs look for? The top searched job categories for Social Media Operations jobs are:
Social Media Operations jobs near you
Infographic showing various Social Media Operations job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 72% Full Time, 22% Part Time, 1% Temporary, and 4% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $54,531 per year, or $26.2 per hour.

Social Media Operations Manager

Lululemon

Santa Monica, CA • On-site

$112K - $147K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 8 days ago

Lululemon Athletica rating

7.5

Company rating: 7.5 out of 10

Based on 137 frontline employees who took The Breakroom Quiz

8th of 104 rated fashion retailers

Job description

Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Social Media Operations Manager position sits on the Global Brand Marketing Operations team based in either Vancouver or Los Angeles. The Global Marketing Operations team enables marketing initiatives, supporting the teams in operating with clarity, discipline, and scale. We support through planning and execution to drive greater impact across teams including social media.
core responsibilities
As the Social Media Operations Manager, you will be responsible for ensuring the operational excellence of lululemon's social media function by bringing structure, clarity, and efficiency to our global social programs.
  • You will lead the development and governance of key processes that enable seamless planning and execution across the lululemon social portfolio.
  • You lead creative resourcing for social media projects across both internal and agency partners. This includes all vendor management, onboarding, and billing.
  • You will guide collaboration with cross-functional partners-including regional teams, creatives, and agency partners, while supporting smooth, on-time program delivery.
  • Core responsibilities include overseeing campaign timelines, budget management and workflow processes; identifying and implementing operational improvements across tools and ways of working; and ensuring alignment across stakeholders to drive well-orchestrated execution.
  • You will monitor operational performance, and continuously optimize how the social team delivers work at scale, enabling high-quality, impactful social marketing outcomes.
qualifications
  • Undergraduate degree in business, marketing, or communications preferred
  • 6-8 years of project management, brand, or social media operations experience with a minimum of 3 years in a corporate retail environment preferred
  • Demonstrated ability to drive change and efficiency through development and implementation of processes and workflows
  • Exceptional organization and stakeholder management skills
  • Strong financial acumen and experience managing a complex budget
  • Knowledge of various social platforms, social tools, and workflows
  • Experience operating in a cross-functionally in a global, matrixed organization
  • Excellent written and verbal communication skills
  • Organized, detail oriented, and able to manage competing priorities
  • Experience working in Airtable would be beneficial
  • Strong interpersonal and relationship building skills
must haves
  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
additional notes
Authorization to work in the United States is required for this role.
Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.
compensation and benefits package
lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from$112,000- $147,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
  • Extended health and dental benefits, and mental health plans
  • Paid time off
  • Savings and retirement plan matching
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
Hybrid
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
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#LI-Onsite

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