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Social Media Director Jobs in Rosedale, MD (NOW HIRING)

Planit

Director, Social Media

Baltimore, MD · Hybrid

$100K - $125K/yr

Description SUMMARY The Director, Social Media is a senior leader responsible for shaping and driving integrated social strategies that build brands and deliver measurable results. As a part of the ...

Baltimore Sun

Social Media Producer

Baltimore, MD · On-site

$40K - $52K/yr

The Social Media Producer will curate timely content related to The Baltimore Sun stories, help execute on social media initiatives and elevate our digital storytelling across platforms. This role ...

DAP

Social Media Specialist

Baltimore, MD · On-site

$68K - $85K/yr

The Social Media Specialist supports the planning, execution, and optimization of DAP's organic ... Manage day-to-day community engagement, including comment moderation and direct message responses ...

DAP Global

Social Media Specialist

Baltimore, MD · Remote

$68K - $85K/yr

The Social Media Specialist supports the planning, execution, and optimization of DAP's organic ... Manage daytoday community engagement, including comment moderation and direct message responses ...

Kop-Coat, Inc.

Social Media Specialist

Baltimore, MD · Remote

$68K - $85K/yr

The Social Media Specialist supports the planning, execution, and optimization of DAP's organic ... Manage daytoday community engagement, including comment moderation and direct message responses ...

Aerotek

Social Media Specialist

Hanover, MD · On-site

The Social Media Specialist will manage Aerotek, Actalent and Aston Carter's social media presence ... Monitor social channels for engagement opportunities, respond to comments and direct messages and ...

New

Tremco Construction

Social Media Specialist

Baltimore, MD · Remote

$68K - $85K/yr

The Social Media Specialist supports the planning, execution, and optimization of DAP's organic ... Manage daytoday community engagement, including comment moderation and direct message responses ...

Aerotek

Social Media Specialist

Hanover, MD · Hybrid

The Social Media Specialist will manage Aerotek, Actalent and Aston Carter's social media presence ... Monitor social channels for engagement opportunities, respond to comments and direct messages and ...

New

Aquent

Social Media Manager

Baltimore, MD · On-site +1

$30 - $43/hr

Are you a visionary social media leader ready to redefine digital engagement and drive tangible success? This is a pivotal opportunity to join a growing media team where your strategic vision and ...

ATIA Ltd

Social Media Engineer

Baltimore, MD

Proven working experience in social media or related field ( Minimum 5 years ) * Excellent knowledge of Facebook, LinkedIn and Twitter * Demonstrable social networking experience and social analytics ...

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Social Media Director information

See Rosedale, MD salary details

$28.3K

$90.6K

$144.3K

How much do social media director jobs pay per year?

As of Aug 19, 2026, the average yearly pay for social media director in Rosedale, MD is $90,645.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $113,200.00 per year, depending on experience, location, and employer.

What does a social media director do?

A Social Media Director is responsible for overseeing an organization's overall social media strategy and presence across multiple platforms. They lead social media teams, plan campaigns, analyze engagement data, and ensure the brand's voice is consistent and effective online. Their role includes collaborating with marketing, PR, and creative departments to create compelling content that aligns with business goals. Additionally, they monitor trends, manage budgets, and often handle crisis communication on social channels.

What are the key skills and qualifications needed to thrive as a social media director?

To thrive as a Social Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a deep understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and advertising platforms such as Facebook Ads Manager is essential. Strong leadership, creativity, and excellent communication skills set top candidates apart in this role. These skills and qualities are crucial for driving brand engagement, managing teams, and achieving measurable business growth through social media channels.

How does a social media director typically collaborate with other departments within a company?

A Social Media Director works closely with various departments, such as marketing, public relations, and customer service, to ensure that brand messaging is consistent across all platforms. They often coordinate with creative teams to develop engaging content and partner with analytics teams to measure campaign performance. Regular cross-departmental meetings and collaborative planning sessions are common to align on business objectives, product launches, and promotional events. This collaborative approach helps maximize the impact of social media strategies and ensures that organizational goals are met.

What is the difference between Social Media Director vs Social Media Manager?

AspectSocial Media DirectorSocial Media Manager
ResponsibilitiesOversees overall social media strategy, brand positioning, and team leadershipExecutes daily content creation, posting, and engagement activities
Required SkillsStrategic planning, leadership, analytics, and cross-department coordinationContent creation, community management, analytics, and platform-specific skills
Work EnvironmentSenior-level, often in marketing or communications departmentsOperational role, often reporting to the director or marketing manager
Common UsageUsed in larger organizations with dedicated teamsFound in small to medium businesses and agencies

The main difference between a Social Media Director and a Social Media Manager lies in scope and seniority. The director focuses on strategic planning and leadership, while the manager handles daily content execution. Both roles require strong social media skills, but the director's role is more about guiding overall brand presence.

More about Social Media Director jobs

What are the most commonly searched types of Social Media jobs in Rosedale, MD?

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For Social Media Director jobs in Rosedale, MD, the most frequently searched job titles are:

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Social Media Director jobs near you
Infographic showing various Social Media Director job openings in Rosedale, MD as of August 2026, with employment types broken down into 2% As Needed, 74% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $90,645 per year, or $43.6 per hour.

Director, Social Media

Planit Advertising, Inc.

Baltimore, MD • On-site

$100K - $125K/yr

Full-time

Posted 20 days ago

Job description

Job Type
Full-time
Description
SUMMARY
The Director, Social Media is a senior leader responsible for shaping and driving integrated social strategies that build brands and deliver measurable results. As a part of the Integrated Communications team, this role partners across disciplines to transform platform behavior and audience insight into high-performing social programs. With experience leading B2B accounts-particularly in building products, construction, or industrial sectors-this individual blends storytelling and strategy to fuel engagement and achieve client goals. A critical connector and compelling communicator, the Director, Social Media is a trusted advisor to clients and a go-to resource for internal teams.
ESSENTIAL FUNCTIONS
  • Serve as a senior leader on the Integrated Communications team, providing strategic direction and mentorship across accounts
  • Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
  • Translate client business goals-particularly in B2B industries-into social strategies that drive measurable performance
  • Lead influencer strategies: identifying and vetting creators, developing campaign concepts, negotiating and managing contracts, owning budgets and reporting on performance
  • Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
  • Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, etc.) and lead performance optimizations
  • Bring platform insights, audience behaviors, and social engagement trends to clients and internal teams
  • Supervises and mentors mid-level and junior team members: sets goals, assigns work, and manages performance through ongoing 1:1 coaching and structured reviews

TASKS
  • Architect integrated social media plans that blend content, influencer marketing, and paid amplification
  • Advise on channel mix, audience segmentation, content formats, and platform-specific best practices
  • Collaborate with media planners and buyers to optimize spend, pacing, and creative impact
  • Develop testing frameworks and performance playbooks to continually improve results
  • Oversee strategy development across multiple clients while ensuring alignment with creative execution and media delivery
  • Support new business proposals and pitch participation as needed
  • Partner with analytics leads to translate data into clear, actionable insights
  • Provide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trends
  • Participate in departmental leadership meetings and contribute to overall agency growth
  • Other duties as assigned

Requirements
QUALIFICATIONS
  • 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
  • Demonstrated expertise in integrating organic and paid social, with a strong understanding of media planning and platform capabilities
  • Experience leading CPG, food & beverage, or ecommerce-focused accounts
  • Fluency in digital commerce ecosystems, including Amazon, DTC, shoppable social, and Instacart
  • Proven ability to lead multi-touchpoint planning and performance optimization efforts
  • Skilled communicator with the ability to simplify complexity and gain client confidence
  • Passion for social media culture, platform innovation, and creator collaboration
  • Excellent written, verbal, and presentation skills
  • Occasional after-hours work to respond to time-sensitive client or platform needs
  • Ability to travel domestically during the work week

PHYSICAL & WORK ENVIRONMENT
Planit is an office-first hybrid workplace; we are in-office 3 days per week.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
Salary Description: $100k - $125k
How to Apply: Interested candidates should submit their resume, a cover letter, and any relevant work samples to this job posting.

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