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Social Media Assistant Jobs in Rochester, MI (NOW HIRING)

Sika

Digital Communications Manager

Madison Heights, MI · On-site

$70 - $90/hr

This role drives digital and social media strategy, performance analytics, maintains brand ... * Assist teams with digital asset management (DAM) by supporting media and file uploads and ...

PRSA Detroit

Digital Marketing Manager

Rochester Hills, MI · On-site

$65 - $90/hr

Help coordinate digital advertising efforts with social media, email marketing, content, and broader campaign activities to create cohesive audience experiences. * Assist in managing campaign budgets ...

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$8

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How much do social media assistant jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for social media assistant in Rochester, MI is $21.75, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $26.35 per hour, depending on experience, location, and employer.

What is a social media assistant?

Social media assistants are professionals who support the management of an organization’s or individual’s social media presence. Their duties often include creating and scheduling posts, monitoring engagement, responding to comments and messages, and analyzing metrics to optimize future content. They help ensure that social media accounts remain active, relevant, and aligned with branding and marketing goals. Social media assistants work closely with marketing teams to implement campaigns and may use various tools to streamline their workflow.

What does a social media assistant do?

A social media assistant is a media marketing professional who helps oversee a company’s or client’s social media presence. In this job, you may work for a company or in a marketing firm that serves many clients. As a social media assistant, your responsibilities include researching competitive brands or markets, developing and executing social media campaigns that drive business, and create an online voice or image for the client that is desirable and reaches the company’s targeted demographic.

What are the key skills and qualifications needed to thrive as a social media assistant, and why are they important?

To thrive as a Social Media Assistant, you need a good grasp of content creation, copywriting, social media strategy, and typically a relevant degree or experience in marketing or communications. Familiarity with platforms like Instagram, Facebook, Twitter, scheduling tools (such as Hootsuite or Buffer), and basic analytics is essential. Strong organizational skills, creativity, and effective communication set standout candidates apart in this role. These skills ensure engaging brand presence, consistent content delivery, and valuable audience engagement across multiple channels.

How does a social media assistant typically collaborate with other team members or departments?

A Social Media Assistant often works closely with content creators, graphic designers, marketing managers, and sometimes customer service teams. Collaboration is key, as you may need to coordinate to schedule posts, ensure brand consistency, and respond to online inquiries. Regular meetings or check-ins are common to align on campaign strategies and upcoming promotions. This cross-functional interaction helps the Social Media Assistant stay informed and effectively contribute to the overall marketing goals.

What is the difference between Social Media Assistant vs Content Coordinator?

AspectSocial Media AssistantContent Coordinator
Primary FocusManaging social media platforms, scheduling posts, engaging with followersPlanning, creating, and overseeing content across multiple channels
Required SkillsSocial media tools, communication, basic graphic designContent creation, editing, strategic planning
Work EnvironmentDigital marketing teams, social media agenciesMarketing departments, media agencies
Common CertificationsSocial media marketing certifications, digital marketing coursesContent marketing certifications, writing and editing courses

While both roles involve content creation and digital communication, a Social Media Assistant primarily manages social media accounts and engagement, whereas a Content Coordinator oversees broader content strategies and production across various platforms. The roles often overlap but differ in scope and focus.

More about Social Media Assistant jobs

What are the most commonly searched types of Social Media jobs in Rochester, MI?

The most popular types of Social Media jobs in Rochester, MI are:

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For Social Media Assistant jobs in Rochester, MI, the most frequently searched job titles are:

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What cities near Rochester, MI are hiring for Social Media Assistant jobs?

Cities near Rochester, MI with the most Social Media Assistant job openings:

Social Media Assistant jobs near you
Infographic showing various Social Media Assistant job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 21% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $45,246 per year, or $21.8 per hour.

Social Strategist

Publicis Groupe Holdings B.V

Birmingham, MI • On-site

$66K - $87K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago

Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency

Job description

Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Responsibilities
Day-to-day, your role includes:
  • Monitor online conversations
  • Participate in online conversation via posts to build brand visibility and thought leadership
  • Creatively and proactively assist the brand's and your Digitas team in the development of social strategies, playbooks, etc.
  • Serve as the initial point of contact for inbound requests from the social client team
  • Identify, analyze issues, patterns and trends in in the client landscape and with brand agnostic digital trends
  • Create and ideate, every. single. day.
  • Establish benchmarks for metrics and develop a reporting schedule including recommendations
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
  • Identify and engage advocates/influencers
  • Proactively escalate and communicates issues, observations, opportunities, and insights to the appropriate client team
  • Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools, in order to gain a rapid competitive (and early adopter) advantage
  • Further establish Digitas credibility in the Social space by participating in professional networking arenas - attending/speaking at relevant events

Qualifications
We're looking for strong, impactful work experience, which typically includes:
  • A 4-year degree and 1 to 3 years working in digital and/or communications
  • Experience living in the social media universe-you're in-the-know on YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.
  • Excellent research and writing skills-and the ability to create smart content quickly
  • A passion for blogging, microblogging and Facebooking - or just creating content in whatever platform you favorite
  • A strong understanding of marketing strategy, particularly feed marketing
  • Experience sourcing and managing content development and publishing
  • The ability to back up great creative ideas with sound analytical reasoning
  • Willingness to travel - you're open to new places, new faces and new idea
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.
Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $66,120.00 - USD $87,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.

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