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Content Creator Jobs in Rochester, MI (NOW HIRING)

Hello Innovation

Visual Content Creator

Detroit, MI · On-site

$124K/yr

JOB SUMMARY We're looking for a creative, kick-a*$ visual content genius to help bring the mind-blowing, bold, unique experience of Hello Innovation to the masses. In this role, you'll be creating ...

Colle Mcvoy

Senior Social Content Creator

Detroit, MI · On-site

$60K - $70K/yr

Job Overview We are seeking a Senior Social Content Creator who can navigate ambiguity, move quickly, and deliver high-impact work. This role requires strong creative instincts, sound judgment, and ...

Disc Replay

Senior Regional Social Manager

Troy, MI

$45K - $60K/yr

The ideal candidate is a skilled content creator, social media guru, and on-camera personality who thrives in a fast-paced retail environment and has a passion for gaming, collectibles, and pop ...

Disc Replay

Senior Regional Social Manager

Troy, MI

$45K - $60K/yr

The ideal candidate is a skilled content creator, social media guru, and on-camera personality who thrives in a fast-paced retail environment and has a passion for gaming, collectibles, and pop ...

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Showing results 1-20

All JobsContent Creator JobsContent Creator Jobs in Rochester, MI

Content Creator information

See Rochester, MI salary details

$27.2K

$107.3K

$118.7K

How much do content creator jobs pay per year?

As of Jun 26, 2026, the average yearly pay for content creator in Rochester, MI is $107,339.00, according to ZipRecruiter salary data. Most workers in this role earn between $113,200.00 and $117,800.00 per year, depending on experience, location, and employer.

What is the difference between Content Creator vs Social Media Manager?

AspectContent CreatorSocial Media Manager
Primary RoleCreates original content such as videos, images, blogs for various platformsDevelops and implements social media strategies, manages accounts, and analyzes engagement
Skills & CredentialsCreative skills, basic editing, storytelling; no specific certifications requiredMarketing knowledge, analytics, social media tools; often marketing or communications background
Work EnvironmentIndependent or team-based content production, often freelance or in-houseOffice or remote, managing multiple social channels and campaigns

While both roles focus on online content, a Content Creator primarily produces original material to engage audiences, whereas a Social Media Manager strategizes and manages social platforms to grow brand presence. The roles often overlap but serve different functions within digital marketing.

What are some common challenges Content Creators face when managing multiple projects or platforms?

Content Creators often juggle several projects and platforms at once, which can make time management and consistency challenging. Balancing the unique requirements of each channel—such as adapting tone, format, and posting frequency—requires strong organizational skills. Additionally, staying up-to-date with trends and algorithms while meeting deadlines can be demanding. Collaborating effectively with designers, marketers, and other team members is key to ensuring cohesive and high-quality output across all platforms.

What is a Content Creator?

A Content Creator is a professional who produces engaging and relevant material for digital platforms, such as blogs, social media, websites, or video channels. Their work can include writing articles, creating videos, designing graphics, or producing podcasts to attract and engage audiences. Content Creators often tailor their material to suit the target audience and platform, using creativity and strategy to achieve marketing or communication goals. They may work independently or as part of a larger marketing or media team.

What are the key skills and qualifications needed to thrive as a Content Creator, and why are they important?

To thrive as a Content Creator, you need strong writing, editing, and storytelling abilities, often supported by experience in digital media or a related field. Familiarity with content management systems (CMS), social media platforms, SEO tools, and basic graphic or video editing software is typically required. Creativity, adaptability, and effective communication are standout soft skills for connecting with audiences and responding to changing trends. These skills are essential for producing engaging, high-quality content that drives audience growth and meets organizational goals.

Does content have two meanings?

In the context of a content creator, the term 'content' generally refers to digital material such as videos, articles, or images produced for online platforms. While 'content' can also mean the substance or meaning of something in a broader sense, in this job role it primarily relates to the creation and management of digital media. Understanding this distinction helps content creators focus on producing relevant material for their audience.

What is content in social media?

For a Content Creator, content in social media refers to the digital material such as text, images, videos, and audio that is produced and shared to engage audiences. Creating compelling content requires understanding platform-specific formats and audience preferences, often utilizing tools like editing software and analytics to optimize reach and engagement.

What is the meaning of content?

For a content creator, content refers to the information, ideas, or media such as text, images, videos, or audio that they produce and share across digital platforms. Creating engaging and relevant content often involves skills in writing, editing, and using tools like content management systems. Understanding the purpose and audience is essential for effective content creation.
What are the most commonly searched types of Content Creator jobs in Rochester, MI? The most popular types of Content Creator jobs in Rochester, MI are:
What are popular job titles related to Content Creator jobs in Rochester, MI? For Content Creator jobs in Rochester, MI, the most frequently searched job titles are:
What job categories do people searching Content Creator jobs in Rochester, MI look for? The top searched job categories for Content Creator jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Content Creator jobs? Cities near Rochester, MI with the most Content Creator job openings:
Content Creator jobs near you

Social Media Content Creator

Gardner White Furniture

Warren, MI • On-site

Full-time

Posted yesterday

Job description

Summary:
We are seeking a hands-on creator with strong creative instincts and high technical ability. Someone who is genuinely skilled behind the camera and in the edit, and who can bring ideas to life from concept through final post. The ideal candidate is confident on a shoot, efficient in the editing process, and highly attuned to evolving social trends and content formats.
The Social Media Content Creator is responsible for leading and executing strategic content planning and development, which represents the majority of the position, with a focus on aligning content decisions to brand, marketing, and business objectives. The role owns the end-to-end content process, including ideation, production, editing, and publishing across platforms such as Instagram, Facebook, and other relevant channels. This position requires strong technical proficiency in video production and editing, with the ability to create high-quality, video-first content that effectively showcases products and brand environments. The Social Media Content Creator works closely with the brand marketing team to support campaign execution and ensure consistent, on-brand storytelling across channels.
Essential Functions:
Content Planning
  • Collaborate with the Manager, Social Media & Brand Marketing to develop and execute strategic content plans aligned with marketing initiatives and brand goals.
  • Develop and contribute to strategic content ideation, campaign brainstorming, and creative planning across social and digital channels.
  • Own and manage the development and maintenance of the monthly social media content calendar and determine content approach based on performance insights, in collaboration with brand strategy, creative, and marketing teams. Exercise independent judgment and discretion in content strategy, creative direction, and optimization decisions with limited oversight.

Content Development
  • Determine content direction and lead the creation of high-quality, original video-first content by capturing, editing, and producing assets for social media platforms including Instagram, Facebook, and others, ensuring alignment with strategic objectives. Create platform and placement-native content including short-form video, photography, graphics, and supporting creative assets designed to drive engagement.
  • Edit content using approved tools and formats to meet platform specifications and brand standards.
  • Assist with content creation for additional marketing channels such as email, paid digital, and web as needed.
  • Ensure all content aligns with brand guidelines, voice, and visual identity.
  • Prepare, schedule, and publish content across social platforms following content plans and timelines.

Community Engagement & Brand Reputation
  • Monitor online reputation, sentiment, and reviews to protect and elevate the brand.

Apply sound judgment in identifying trends or risks and escalate sensitive or reputation-related concerns to the Social Media & Brand Marketing Manager as needed. Analytics, Reporting & Optimization
  • Support social media reporting through analytics, social listening insights, and performance trends to optimize content, strategy, and campaigns.
  • Leverage tools such as Sprout Social, Brandwatch, Google Analytics, and platform-native insights.
  • Assist with gathering platform analytics and preparing reports or summaries that contribute to data-informed decisions.

Cross-Functional Partnerships
  • Collaborate with marketing, PR, creative, product, and customer experience teams to ensure cohesive messaging and storytelling across channels.

Paid & Influencer Strategy
  • Partner with Manager, Social Media and Brand Marketing on influencer program, including sourcing, outreach, and ongoing relationship development.
  • Partner with performance marketing teams on paid social strategy and campaign execution as needed

Governance & Brand Consistency
  • Maintain social media guidelines, brand voice standards, and best practices for internal and external partners.
  • Ensure consistent, accurate brand representation across all social channels.
  • Stay informed on social media trends, content formats, and emerging best practices relevant to brand content and determine opportunities to enhance content performance as needed.

Requirements
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field preferred.
  • 3+ years of experience creating social media and/or digital marketing content
  • Strong video production and editing skills with a demonstrated ability to create engaging short-form video content
  • Proficient with video editing tools such as Adobe Premier Pro, Edits or similar platforms.
  • Experience creating content for platforms such as Instagram, Facebook
  • Strong understanding of social media best practices, content formats, and audience engagement techniques.
  • Some experience with analytics and social listening tools preferred.
  • Ability to thrive in a fast-paced, creative, and collaborative environment.
  • Retail or consumer-facing industry experience a plus.
  • Experience managing influencers or creator partnerships preferred.

A portfolio or examples of video and social content are required as part of the application process.
Work Environment:
This is a hybrid role with work occurring in-office, in retail environments, and at public events as needed.
Physical Demands:
Role may involve extended periods of sitting, standing, or walking, as well as occasional lifting or bending during on-site content creation.
Travel:
This role will require travel as needed.
Position Type/Expected Hours of Work:
This is a full-time position working general business hours but may be required to adjust the schedule to support the needs of the business.
This job description is intended to convey information essential to understanding the scope of this position. It is not intended to be an exhaustive list of qualifications, skills, duties, or responsibilities associated with the role.
Equal Opportunity Employer Statement
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other protected status under applicable law.

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