As a part-time social media assistant, your job is to help with a social media marketing campaign. You may create content to post online, use optimization techniques to improve audience engagement on each channel, and help enact your company's overall strategy on each platform. A part-time social media assistant often focuses on a particular brand, although larger companies usually have different products represented by various brand names. Aside from posting content, you may interact with customers online or notify other employees of any relevant post.