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Social Media Analyst Jobs in Rochester, NY (NOW HIRING)

Braven, Inc.

Associate Director, Social Media

Newark, NY · On-site

$92 - $101/hr

Present regular insights and recommendations to leadership, translating analytics into clear ... Familiarity with social media management platforms (e.g., Sprout Social, Hootsuite, Later) and ...

Launch Focus

Social Media Manager

Rochester, NY

We are looking for a Social Media Manager. Main duties of the job are to increase social media stats, engage with followers, fulfill promotion techniques, plan new creative marketing ideas, and ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

... social media, content marketing, and SEO. * Collaborate with internal and client-side teams to ... Analyze campaign performance data to identify insights and refine strategies for continuous ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

... social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with creative and ... Leverage advanced analytics tools to monitor, analyze, and report on campaign performance ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

... social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with creative and ... Leverage advanced analytics tools to monitor, analyze, and report on campaign performance ...

BN, an Augeo company

Lead Data Analyst

Rochester, NY

... social media and drive meaningful results to their bottom line with our suite of tools: * BN ... Description As a Lead Data Analyst on the Data Science Team, you'll be the "analytics quarterback ...

Socket.dev

Lead Data Analyst

Rochester, NY · On-site

$90 - $120/hr

... social media and drive meaningful results to their bottom line with our suite of tools: * BN ... Description As a Lead Data Analyst on the Data Science Team, you'll be the "analytics quarterback ...

New

Brand Networks

Lead Data Analyst

Rochester, NY · On-site

... social media and drive meaningful results to their bottom line with our suite of tools: * BN ... Description As a Lead Data Analyst on the Data Science Team, you'll be the "analytics quarterback ...

BN, an Augeo company

Lead Data Analyst

Rochester, NY · On-site

... social media and drive meaningful results to their bottom line with our suite of tools: * BN ... Description As a Lead Data Analyst on the Data Science Team, you'll be the "analytics quarterback ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

... social media to formulate a comprehensive digital marketing strategy that will drive scalable ... Experience using Google Analytics and Google Tag Manager to configure conversion tracking About ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

... social media to formulate a comprehensive digital marketing strategy that will drive scalable ... Experience using Google Analytics and Google Tag Manager to configure conversion tracking About ...

Tribune Media

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

... social media, email marketing, streaming platforms, and programmatic advertising * Understanding of digital advertising metrics, audience targeting, campaign optimization, and marketing analytics

Nexstar Media Group

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

... social media, email marketing, streaming platforms, and programmatic advertising * Understanding of digital advertising metrics, audience targeting, campaign optimization, and marketing analytics

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

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Social Media Analyst information

See Rochester, NY salary details

$13

$31

$54

How much do social media analyst jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for social media analyst in Rochester, NY is $31.48, according to ZipRecruiter salary data. Most workers in this role earn between $23.94 and $37.93 per hour, depending on experience, location, and employer.

What is a social media analyst?

A social media analyst performs marketing research to boost a company brand or program. Job duties may include designing digital marketing campaigns and creating social media content. They are responsible for building brand awareness, so connecting with social media followers is important. Additional duties include researching and analyzing social media trends. People in this career often work on computers or mobile devices but may need to attend marketing events or meet with clients.

What does a social media analyst do?

A Social Media Analyst is responsible for monitoring, analyzing, and reporting on social media metrics to help organizations improve their online presence and marketing strategies. They track engagement, audience trends, and campaign performance across platforms like Facebook, Twitter, Instagram, and LinkedIn. By interpreting data, Social Media Analysts provide actionable insights to optimize content, increase reach, and achieve business goals. Their work is crucial for understanding how audiences interact with a brand and identifying opportunities for growth.

What are the key skills and qualifications needed to thrive as a social media analyst, and why are they important?

To thrive as a Social Media Analyst, you need strong analytical skills, marketing knowledge, and experience with social media platforms, often supported by a relevant degree in marketing, communications, or data analytics. Familiarity with tools like Google Analytics, Hootsuite, Sprout Social, and data visualization software is typically required. Strong written communication, attention to detail, and the ability to interpret trends and insights make someone stand out in this role. These capabilities are crucial for effectively measuring campaign performance, optimizing strategy, and driving audience engagement in a competitive digital landscape.

What are some common challenges faced by social media analysts when measuring campaign effectiveness?

Social Media Analysts often encounter challenges in attributing ROI to specific campaigns due to the multi-channel nature of digital marketing and the evolving algorithms of social platforms. Additionally, data from different sources may not always align, requiring strong analytical skills to reconcile discrepancies. Analysts must stay current with platform updates and new metrics, ensuring their reporting reflects the latest standards. Collaborating closely with marketing, content, and sales teams helps them interpret data contextually to provide actionable insights.

What is the difference between Social Media Analyst vs Content Marketing Specialist?

AspectSocial Media AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; familiarity with analytics toolsBachelor's in Marketing, Communications, or related field; strong writing skills
Work EnvironmentDigital marketing teams, social media platforms, analytics toolsContent creation teams, marketing departments, digital platforms
Employer & Industry UsageUsed across industries to analyze social media performanceUsed to develop and execute content strategies
Search & Comparison IntentUnderstanding analytics roles in social mediaUnderstanding content creation roles in marketing

The main difference is that a Social Media Analyst focuses on analyzing social media data to measure performance, while a Content Marketing Specialist creates and manages content strategies. Both roles require marketing knowledge and digital skills but serve different functions within marketing teams.

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Cities near Rochester, NY with the most Social Media Analyst job openings:

Social Media Analyst jobs near you
Infographic showing various Social Media Analyst job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 21% Part Time, and 6% Contract. Highlights an 76% Physical, 2% Hybrid, and 22% Remote job distribution, with an average salary of $65,481 per year, or $31.5 per hour.

Part-Time Social Media Manager

Rochester, NY

Diverse First
Recruiting and Staffing Services • 1 - 10 employees
Learn more about Diverse Firstexternal

Part-time

Re-posted 28 days ago

Job description

Diverse First is a Recruiting and Consulting firm based in Rochester, New York. We are looking for an part-time social media manager to support our growing business needs. We are looking for a motivated and talented individual to join our team.

As a social media manager, you will work on real time projects and daily tasks that use social media platforms to promote and manage Diverse First brand image. Job Duties and Responsibilities: Create and grow social media presence/profiles Moderate comments across social media profiles Utilize social media profiles to campaign events and company highlights Maintain, post and, update social media profiles such as Twitter, Facebook, LinkedIn, Instagram, and TikTok with appropriate and appealing content Assist with social media analytics and reporting Assist in loading/producing stories/creating social media graphics Help develop strategies for capturing target audience and current customer engagement Other duties as assigned Requirements Advanced knowledge of popular social media platforms from a brand perspective Excellent written and verbal communication skills Highly organized Ability to project prioritize and meet deadlines Proficient in Microsoft Office High School Diploma Required Flexible working hours, 10-15 hours per week Monday-Friday

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