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Social Media Analyst Jobs in Raleigh, NC (NOW HIRING)

UNC-Chapel Hill

Social Media Manager

Chapel Hill, NC · On-site

Experience with social media analytics, audience development, and performance measurement. * Ability to work independently, exercise sound judgment, and manage multiple priorities in a fast-paced ...

Fisher & Phillips LLP

Social Media Manager

Raleigh, NC · On-site +1

Measurement & Analytics * Monitor social media channels and measure performance across key metrics including reach, engagement, follower growth, and post performance. * Define KPIs and provide ...

TriMark Digital

Social Media Manager

Raleigh, NC · On-site

We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... The ideal candidate is both creative and analytical, with strong editing skills, a deep ...

Duke University

Social Media Manager

Durham, NC · On-site

The Social Media Manager develops and executes platform-specific strategies that expand the reach ... Measure Performance and Optimize Results Use analytics, audience insights, social listening and AI ...

Duke University

Social Media Manager

Durham, NC · On-site

The Social Media Manager develops and executes platform-specific strategies that expand the reach ... Measure Performance and Optimize Results Use analytics, audience insights, social listening and AI ...

TriMark Digital

Social Media Manager

Raleigh, NC · On-site

We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... The ideal candidate is both creative and analytical, with strong editing skills, a deep ...

TriMark Digital

Social Media Manager

Raleigh, NC · On-site

We're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence ... The ideal candidate is both creative and analytical, with strong editing skills, a deep ...

CWILL

Social Media Manager

Cary, NC · On-site +1

Requirements What We're Looking For • ~5+ years in social media, with a track record you can walk us through - channels you grew, from what to what. • Hands-on Reddit experience.Be ready to talk ...

CWILL

Social Media Manager

Cary, NC · Remote

Requirements What We're Looking For * ~5+ years in social media, with a track record you can walk us through -- channels you grew, from what to what. * Hands-on Reddit experience.Be ready to talk ...

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Social Media Analyst information

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$13

$31

$53

How much do social media analyst jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for social media analyst in Raleigh, NC is $31.02, according to ZipRecruiter salary data. Most workers in this role earn between $23.61 and $37.40 per hour, depending on experience, location, and employer.

What is a social media analyst?

A social media analyst performs marketing research to boost a company brand or program. Job duties may include designing digital marketing campaigns and creating social media content. They are responsible for building brand awareness, so connecting with social media followers is important. Additional duties include researching and analyzing social media trends. People in this career often work on computers or mobile devices but may need to attend marketing events or meet with clients.

What does a social media analyst do?

A Social Media Analyst is responsible for monitoring, analyzing, and reporting on social media metrics to help organizations improve their online presence and marketing strategies. They track engagement, audience trends, and campaign performance across platforms like Facebook, Twitter, Instagram, and LinkedIn. By interpreting data, Social Media Analysts provide actionable insights to optimize content, increase reach, and achieve business goals. Their work is crucial for understanding how audiences interact with a brand and identifying opportunities for growth.

What are the key skills and qualifications needed to thrive as a social media analyst, and why are they important?

To thrive as a Social Media Analyst, you need strong analytical skills, marketing knowledge, and experience with social media platforms, often supported by a relevant degree in marketing, communications, or data analytics. Familiarity with tools like Google Analytics, Hootsuite, Sprout Social, and data visualization software is typically required. Strong written communication, attention to detail, and the ability to interpret trends and insights make someone stand out in this role. These capabilities are crucial for effectively measuring campaign performance, optimizing strategy, and driving audience engagement in a competitive digital landscape.

What are some common challenges faced by social media analysts when measuring campaign effectiveness?

Social Media Analysts often encounter challenges in attributing ROI to specific campaigns due to the multi-channel nature of digital marketing and the evolving algorithms of social platforms. Additionally, data from different sources may not always align, requiring strong analytical skills to reconcile discrepancies. Analysts must stay current with platform updates and new metrics, ensuring their reporting reflects the latest standards. Collaborating closely with marketing, content, and sales teams helps them interpret data contextually to provide actionable insights.

What is the difference between Social Media Analyst vs Content Marketing Specialist?

AspectSocial Media AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; familiarity with analytics toolsBachelor's in Marketing, Communications, or related field; strong writing skills
Work EnvironmentDigital marketing teams, social media platforms, analytics toolsContent creation teams, marketing departments, digital platforms
Employer & Industry UsageUsed across industries to analyze social media performanceUsed to develop and execute content strategies
Search & Comparison IntentUnderstanding analytics roles in social mediaUnderstanding content creation roles in marketing

The main difference is that a Social Media Analyst focuses on analyzing social media data to measure performance, while a Content Marketing Specialist creates and manages content strategies. Both roles require marketing knowledge and digital skills but serve different functions within marketing teams.

More about Social Media Analyst jobs

What are the most commonly searched types of Social Media Analyst jobs in Raleigh, NC?

The most popular types of Social Media Analyst jobs in Raleigh, NC are:

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For Social Media Analyst jobs in Raleigh, NC, the most frequently searched job titles are:

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The top searched job categories for Social Media Analyst jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Social Media Analyst jobs?

Cities near Raleigh, NC with the most Social Media Analyst job openings:

Social Media Analyst jobs near you
Infographic showing various Social Media Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 76% Physical, 2% Hybrid, and 22% Remote job distribution, with an average salary of $64,512 per year, or $31 per hour.

Social Media Manager

UNC-Chapel Hill

Chapel Hill, NC • On-site

Full-time

Medical, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

University Of North Carolina At Chapel Hill rating

7.5

Company rating: 7.5 out of 10

Based on 48 frontline employees who took The Breakroom Quiz

313th of 622 rated colleges and universities

Job description

Posting Information
Department University Comms and Marketing-258000 Career Area Public Relations/Communications/Marketing Posting Open Date 08/05/2026 Application Deadline 08/18/2026 Open Until Filled No Position Type Permanent Staff (EHRA NF) Working Title Social Media Manager Appointment Type EHRA Non-Faculty Position Number 20077757 Vacancy ID NF0009943 Full Time/Part Time Full-Time Permanent FTE 1 Hours per week 40 Position Location North Carolina, US Hiring Range $65,000-$75,000 Proposed Start Date 09/28/2026
Position Information
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.
Position Summary
The Social Media Manager will lead the strategic development, creation, management, and execution of social media content for the Chancellor and Provost. At the direction of and partnership between University Communications and Marketing and the Offices of the Chancellor and Provost, this role is responsible for utilizing social media strategy to elevate the visibility, voice, and thought leadership of the University's senior academic and administrative leaders through compelling storytelling, timely engagement, and platform-specific content strategies that advance institutional priorities and strengthen Carolina's reputation.
Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
The social media manager should have a bachelor's degree in marketing, advertising, public relations, communications, journalism, or a related field, plus at least two years of relevant professional experience. The manager should have demonstrated knowledge of social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. In addition, the social media manager should have copywriting and editing experience for a brand, an interest in staying current on social media trends, and an ability and eagerness to work with others in University Communications and Marketing and across campus.
Preferred Qualifications, Competencies, and Experience
* Experience managing social media accounts for senior executives, elected officials, corporate leaders, university presidents/chancellors, or other high-profile public figures using LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels.
* Experience in relationship building and directing subjects to help achieve success in developing engaging content that also reflects well on individual brand reputation. This content requires strong writing, photography, videography, and mobile content creation capabilities.
* Experience with social media analytics, audience development, and performance measurement.
* Ability to work independently, exercise sound judgment, and manage multiple priorities in a fast-paced environment.
* Understanding higher education, public affairs, media relations, and reputation management.
Special Physical/Mental Requirements Campus Security Authority Responsibilities

Not Applicable.

Special Instructions Quick Link https://unc.peopleadmin.com/postings/323399
Posting Contact Information
Department Contact Name and Title Shannon DeRespino Department Contact Telephone or Email sderespino@unc.edu Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Equal Opportunity Employer Statement
The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.

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About University of North Carolina at Chapel Hill

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The University of North Carolina at Chapel Hill (UNC-Chapel Hill), located in Chapel Hill, NC, US, is renowned for being one of the leading research institutes in the world. Operating within the education industry, this public research university offers a broad range of undergraduate, graduate, and professional programs across various disciplines. UNC-Chapel Hill was chartered in 1789 and has maintained its legacy of academic excellence and innovative research for more than two centuries. The institution operates under the core values of excellence, innovation, engagement, accessibility, diversity, and inclusivity. Their mission is to serve the people of North Carolina and the United States by teaching a diverse community of students to become the next generation of leaders.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Chapel Hill, NC, US

Year founded

1789

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