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Social Content Jobs (NOW HIRING)

Sally Beauty

Sr Social Media Content Creator

Plano, TX · On-site

The Sr. Social Content Creator is responsible for managing and the creation of social content and execution, driving engagement and audience growth, curating and sourcing UGC, and producing high ...

Maiden Home

Social & Content Strategist

Manhattan, NY · On-site

As our Social & Editorial Content Strategist, you will shape how Maiden Home, and the creative leader behind the brand, show up across digital platforms. This role will lead the evolution of Maiden ...

Dude Perfect

Social Content Producer

Frisco, TX · On-site

Position Overview Dude Perfect is looking for a Social Content Producer to be the hands-on engine of our vertical content factory. This is an entry-level, high-impact role for a hungry creator ...

Match Group

Social Content Lead

Los Angeles, CA · Hybrid

Tinder's Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to ...

Boll & Branch

Social Content Creator

Summit, NJ · On-site

$55K - $85K/yr

Strong knowledge of social platforms * Ability to edit content and design assets The primary location for this role will be based in our Summit, NJ headquarters and our Photo Studio located in New ...

Beggars Group

US Social Content Producer

Manhattan, NY · On-site

$65K - $75K/yr

As US Social Content Producer, you will assist with overseeing the editing and deployment of content for social media and short form accounts. In this role you will work closely with the rest of the ...

Match Group

Social Content Lead

Los Angeles, CA · On-site

$110K/yr

Tinder's Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to ...

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Social Content information

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How much do social content jobs pay per hour?

As of Jul 10, 2026, the average hourly pay for social content in the United States is $25.49, according to ZipRecruiter salary data. Most workers in this role earn between $20.91 and $30.53 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Social Content Specialist, and why are they important?

To thrive as a Social Content Specialist, you need expertise in content creation, digital marketing, and a solid understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with social media management tools (e.g., Hootsuite, Sprout Social), analytics platforms, and graphic design software like Canva or Adobe Creative Suite is typically required. Creativity, adaptability, and strong written communication skills help differentiate top performers in engaging and growing online audiences. These skills and qualities are crucial for effectively building brand presence, driving engagement, and achieving marketing objectives in a fast-changing digital environment.

What are social content jobs?

Social content jobs involve creating, curating, and managing content specifically for social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Professionals in these roles develop strategies to engage audiences, increase brand awareness, and drive online interactions through posts, stories, videos, and other media. They often analyze trends and performance metrics to continually improve the effectiveness of their content. Social content jobs may include roles such as social media manager, content creator, or digital marketing specialist.

How does a Social Content professional typically collaborate with other teams within a company?

Social Content professionals often work closely with marketing, design, and customer support teams to ensure that posts align with brand messaging and campaign goals. Regular collaboration with graphic designers helps create visually appealing content, while interaction with marketing strategists ensures that all social posts support broader initiatives. Additionally, Social Content specialists may coordinate with product teams to highlight new launches and gather feedback from customer interactions, making cross-functional communication an essential part of the role.

What is the difference between Social Content vs Social Media Coordinator?

AspectSocial ContentSocial Media Coordinator
Primary RoleCreating, developing, and managing content for social media platformsManaging social media accounts, scheduling posts, and engaging with audiences
Skills & CertificationsContent creation, copywriting, basic graphic design, social media platforms knowledgeSocial media management tools, communication skills, analytics
Work EnvironmentContent teams, marketing departments, creative agenciesMarketing teams, social media teams, digital agencies
Industry UsageUsed across marketing, advertising, media companiesCommonly employed in marketing and communications departments

While both roles focus on social media, Social Content primarily involves creating engaging content, whereas a Social Media Coordinator manages the overall social media presence, including scheduling and audience interaction.

More about Social Content jobs
What cities are hiring for Social Content jobs? Cities with the most Social Content job openings:
What are the most commonly searched types of Social Content jobs? The most popular types of Social Content jobs are:
What states have the most Social Content jobs? States with the most job openings for Social Content jobs include:
Social Content jobs near you
Infographic showing various Social Content job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 72% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution, with an average salary of $53,018 per year, or $25.5 per hour.
Director, Social & Content

Director, Social & Content

Universal Nutrition

New Brunswick, NJ • On-site

$140K - $185K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 4 days ago

Job description

About Universal Nutrition
Universal Nutrition has been fueling athletes and fitness enthusiasts since 1977. Best known for iconic brands like Animal and UP2U, we are a global leader in sports nutrition - trusted by competitive athletes, bodybuilders, and everyday gym-goers across 90+ countries. As we continue to grow and evolve, we're looking for a high-impact social leader to bring our brands to life across every major platform and deepen our connection with the communities that inspire us.
Position Summary
The Director of Social Media & Content is the brand's senior voice across all digital channels - responsible for developing and executing a bold, channel-specific content strategy that drives brand awareness, community growth, and product launches. This leader owns the full social ecosystem, works closely with Creative, Brand Marketing, and the Athlete Marketing team, and sets the standard for how Universal Nutrition shows up in culture.
This is a hands-on leadership role for someone who thinks strategically, moves fast, and understands the nuances of each platform - from the community culture of Reddit and TikTok to the aspirational storytelling of Instagram and YouTube.
Key Responsibilities
Social Media Strategy & Channel Ownership
  • Own and evolve the social media strategy across all key platforms including Instagram, TikTok, YouTube, Facebook, X (Twitter), Pinterest, and emerging channels
  • Define the purpose, tone, and content mix for each channel - understanding that what works on TikTok is not what works on YouTube Shorts or Instagram Stories
  • Set monthly and quarterly content calendars aligned to brand priorities, product launches, athlete campaigns, and cultural moments
  • Stay ahead of platform algorithm changes, feature rollouts, and trend cycles - moving quickly when opportunity arises
  • Own channel KPIs including follower growth, engagement rate, reach, video views, and community health metrics

Content Strategy & Brand Voice
  • Lead the development of content pillars and a consistent brand voice that resonates across audiences - from competitive bodybuilders to everyday gym-goers
  • Partner closely with the Creative team to brief, develop, and iterate on content - ensuring output is both on-brand and platform-native
  • Champion culturally relevant, authentic content that reflects the Universal Nutrition community rather than just broadcasting product messaging
  • Drive editorial planning that balances always-on brand content, product storytelling, athlete-led content, and community engagement
  • Maintain brand consistency across all content while allowing channel-specific creative flexibility

Cross-Functional Collaboration
  • Serve as the social and content lead in cross-functional campaign planning - working alongside Brand Marketing, Creative, Retail, and the Athlete Director to integrate social into every major initiative
  • Partner with the Athlete Director to develop athlete content programs that feel genuine, platform-native, and aligned to brand strategy - ensuring athletes are empowered storytellers, not just paid placements
  • Collaborate with Brand Marketing on product launch strategy, translating go-to-market plans into compelling social moments
  • Work with the Creative team to develop content production workflows that allow for both high-production campaign content and quick-turn reactive content
  • Act as a strategic partner to the broader marketing org, ensuring social insights inform brand and campaign decisions

Community Building & Engagement
  • Own the community management strategy - defining how the brand engages with fans, athletes, and followers across platforms
  • Foster authentic two-way conversations that deepen brand loyalty and turn customers into advocates
  • Identify and nurture micro-communities and subcultures that align with Universal Nutrition's audience (e.g., powerlifting, bodybuilding, functional fitness)
  • Develop influencer and creator partnership strategy in collaboration with the Brand Marketing team, focused on authentic community reach

Analytics & Performance
  • Define social KPIs and build reporting frameworks that connect social activity to broader brand and business goals
  • Use data to inform content decisions - knowing when to double down, pivot, or experiment
  • Present social performance and strategic recommendations to senior leadership on a regular cadence
  • Track competitive landscape and industry benchmarks across the sports nutrition and lifestyle fitness space

Team & Agency Leadership
  • Lead and develop a high-performing social and content team (internal and/or agency partners)
  • Manage content creators, copywriters, and social coordinators - building a culture of speed, creativity, and accountability
  • Manage social-related budgets including content production, paid amplification, and creator partnerships

Qualifications
Required
  • 8+ years of social media and content marketing experience, with at least 3 years in a senior leadership role
  • Proven track record building and scaling social presences for consumer brands, ideally in sports, fitness, nutrition, or lifestyle categories
  • Deep, platform-specific expertise across Instagram, TikTok, YouTube, and Facebook - you can articulate what makes each channel distinct and how to win on each
  • Demonstrated ability to translate brand strategy into social content that performs
  • Strong cross-functional collaborator - comfortable working with creative teams, brand leaders, and athlete-facing stakeholders
  • Data fluency - comfortable with social analytics tools (Sprout Social, Dash Hudson, Brandwatch, native platform insights) and building performance dashboards
  • Excellent communication and presentation skills; able to influence senior stakeholders and represent the social function at the leadership level
  • Experience managing direct reports and external agency/creator relationships

Preferred
  • Experience in sports nutrition, supplement, or health & wellness industry
  • Background working with athlete partnerships or ambassador programs
  • Familiarity with the bodybuilding, powerlifting, or strength sport communities
  • Experience with paid social strategy and working alongside performance marketing teams
  • Track record growing community-driven brands, not just broadcast-style social pages

What We Offer
  • Competitive base salary and performance bonus
  • Comprehensive benefits package including medical, dental, and vision
  • 401(k) with company match
  • Generous product allowance - fuel your own training
  • Hybrid work schedule
  • A brand with nearly 50 years of history and a community of athletes who genuinely love what we make

Universal Nutrition is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pay Range: $140,000 - $185,000 per hour

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