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As a Sr. Channel Marketing Manager, you are passionate about the retail experience and driving innovation in-store leveraging AI-powered solutions. Our vision is to define and create delightful experiences for the offline customer that help them discover, purchase, and engage with Ring&Blink products, features and services.

You create the strategy and vision for how Ring&Blink products come to life offline. Working in a cross-functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative.
As the Sr. Channel Marketing Manager, you will be a self-starter, a creative thinker and responsible for how Ring&Blink devices come to life for the North America (NA) Offline Retail channel

You will own and drive the strategy for our device customer experience, working closely with demo product managers, channel marketing, design, and 3rd party fixture vendors. You define the CX, while gathering inputs from your channel marketing and sales team on the needs of their retail shopper. You strive to invent and simplify, creating strategies and playbooks that the CM team can use to make their every day jobs easier.

You leverage AI tools and automation to drive process improvements, enhance project management capabilities, and deliver cost efficiencies across in-store programs. Your North Star is creating an in-store experience that is bar-raising, quickly recognized by Ring&Blink shoppers globally, while staying true to our brand voice.
Key job responsibilities
Define the long-term marketing vision for the offline retail experience
Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption
Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence
Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs
Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation
Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams
Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment
Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates
Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team
Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners
Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories
Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession
Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies
Proven track record of taking Ownership and Delivering Results
A day in the life
Internal Stakeholders:
GTM, Sales, Channel Marketing, Brand Marketing, Creative, Finance, Business Intelligence (BI)
External Stakeholders:
Retailer Media Teams, Retailer Merchandising Teams, Account Marketing Leads (up to CMO level), Media Platform Vendors
Daily Activities Include:
Lead team stand-ups and 1:1s focused on priorities, blockers, and development
Review campaign performance dashboards and identify optimization opportunities
Develop and present media measurement reports to internal leadership and retailer partners
Manage paid media and merchandising budgets against program goals
Partner with retailers on joint business planning and media investment strategies
Own digital business reviews summarizing performance, wins, learnings, and opportunities
Coach team members on strategic thinking, stakeholder communication, and technical skills
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