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VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices – New York, Detroit, Shanghai, Toronto, Mexico City – and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.

Hudson Rouge is looking for a Senior Project Manager

The Senior Project Manager will lead end-to-end execution, strategic planning, and operational oversight for the Lincoln Access Rewards (LAR) program. This role is responsible for driving the lifecycle of LAR’s tri-annual luxury Rewards Collections, managing high-level client and vendor relationships, and overseeing cross-functional delivery across strategy, creative, legal, development, and inventory teams.

• Annual Scoping & Strategic Alignment: Partner with senior leadership and strategy teams to establish yearly project roadmaps, scope requirements, and align collection strategies with broader brand loyalty goals.
• Luxury Rewards Collection Execution: Direct the end-to-end operational lifecycle for three (3) seasonal Rewards Collections per year, effectively managing overlapping production timelines across health & wellness, culinary, travel, and merchandise categories.
• Briefing & Discovery: Collaborate directly with client partners to author, refine, and finalize "Day Zero" project briefs to set creative and operational parameters.
• Curation & Ideation Leadership: Partner with internal strategy teams and external vendors to lead reward ideation, providing data-driven recommendations on reward selection, tiering, and price-point balancing.
• Stakeholder & Meeting Facilitation: Drive alignment across internal teams, vendors, and client stakeholders by leading recurring status calls, managing project governance, and distributing actionable executive summaries.

• Omnichannel Production Oversight: Manage creative development for all program touchpoints, including digital marketplace, downloadable Lookbooks, and physical collateral (e.g., LAR placemats, trifold brochures, and digital brochures).
• Governance & Legal Routing: Direct creative assets through formal review workflows, securing timely sign-offs from Product, Proofreading, Legal, and Brand Compliance teams.
• Usage Rights & Art Procurement: Coordinate usage rights, licensing terms, and stock image purchasing in partnership with internal Art Buying specialists.
• Development Hand-Off & Technical Alignment: Oversee technical hand-off processes to digital development teams. Supervise webgrid approvals, asset deliveries, and the systematic sunsetting/removal of expired rewards.

• Relationship Management: Serve as the primary operational Point of Contact (POC) for all reward vendors and merchant partners; facilitate weekly vendor alignment calls.
• Portfolio Optimization: Continuously analyze performance to recommend structural reward updates, re-promotions, and carryover reward strategies; maintain master tracking sheets for client alignment.
• Inventory & Fulfillment Oversight: Monitor weekly inventory health, manage reorders, establish streamlined internal inventory processes, and mitigate supply chain risks.

• Workflow Automation & Tracking: Direct and maintain team project management systems (Monday.com), ensuring real-time tracking for all collection updates, inventory workflows, and creative assets.
• Client Account Management: Serve as the subject matter expert (SME) for all collection-related client inquiries, addressing requests, and managing scope changes smoothly.

• Experience: 5+years of project management experience within a marketing agency, corporate marketing department, or retail communications environment.
• Owner Loyalty/Luxury Rewards Experience across automotive, retail or hospitality
• Expertise in enterprise project management tools (e.g., Smartsheet, Asana, Monday.com, Jira).
• Exceptional organizational, scheduling, and risk mitigation skills.
• Proven ability to manage project budgets, track resource burn, and control vendor costs.
• Strong interpersonal and communication skills with the ability to manage up, down, and across matrixed teams.
• Meticulous attention to detail regarding legal DISCLAIMERS, brand standards, and production specifications.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$60,000 - $140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.