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Senior Segmentation Specialist Jobs (NOW HIRING)

Esri

Sr. Marketing Data Specialist

Redlands, CA · On-site

Overview As a Sr. Marketing Data and Segmentation Specialist, you will play a key role in our marketing initiatives, taking a data-centric approaches to influence Esri's market position. Leverage ...

Hamilton Company

Senior Applications Specialist

Reno, NV · On-site

$85 - $115/hr

The Senior Applications Specialist serves as the primary operational link between the Applications ... Technical Competence, Administration & Segment Intelligence * Set expectations and standards for ...

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Senior Segmentation Specialist information

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How much do senior segmentation specialist jobs pay per year?

As of Aug 30, 2026, the average yearly pay for senior segmentation specialist in the United States is $66,567.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $77,000.00 per year, depending on experience, location, and employer.

What does a senior segmentation specialist do?

A Senior Segmentation Specialist is responsible for analyzing and dividing a company's customer base or market into distinct groups based on specific characteristics such as demographics, behaviors, or needs. They use data analysis and advanced modeling techniques to create targeted marketing strategies that improve customer engagement and campaign effectiveness. This role often involves collaborating with marketing, sales, and product teams to ensure that segmentation strategies align with business objectives. Senior Segmentation Specialists also monitor the performance of segmentation efforts and provide insights for continuous improvement.

How does a senior segmentation specialist collaborate with marketing and analytics teams to optimize campaign performance?

A Senior Segmentation Specialist works closely with both marketing and analytics teams to define target audiences, interpret data trends, and develop actionable segmentation strategies. They frequently participate in cross-functional meetings to align campaign objectives with data-driven insights, ensuring that marketing initiatives are tailored for maximum impact. By providing detailed audience profiles and segment analyses, they help marketers personalize messaging and increase engagement, while also collaborating with analysts to measure and refine segmentation effectiveness. This teamwork is essential for creating effective, results-oriented campaigns in fast-paced environments.

What are the key skills and qualifications needed to thrive as a senior segmentation specialist, and why are they important?

To thrive as a Senior Segmentation Specialist, you need strong analytical skills, expertise in data modeling, and a background in marketing or statistics, often supported by a relevant degree. Proficiency with data analysis tools such as SQL, Python, or SAS, as well as experience with CRM and marketing automation platforms, is typically required. Excellent problem-solving, communication, and stakeholder management skills help you translate data insights into actionable marketing strategies. These competencies are crucial for driving targeted campaigns and maximizing customer engagement and business growth.

What is a senior segmentation specialist?

A senior segmentation specialist is a professional responsible for analyzing customer data to identify distinct groups for targeted marketing strategies. They use tools like data analytics software and require strong skills in data analysis, segmentation techniques, and industry knowledge to optimize marketing efforts and improve customer engagement.

What cities are hiring for Senior Segmentation Specialist jobs?

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What are the most commonly searched types of Segmentation Specialist jobs?

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Senior Segmentation Specialist jobs near you
Infographic showing various Senior Segmentation Specialist job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 78% Physical, 2% Hybrid, and 20% Remote job distribution, with an average salary of $66,567 per year, or $32 per hour.

Sr. Marketing Data Specialist

Redlands, CA • On-site

Esri
Scientific Research and Development Services • 1 - 5K employees

9.6

Company rating: 9.6 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

7th of 246 rated software companies

Great coworkers

People enjoy working here

Good employer

Learn more about Esriexternal

Full-time

Re-posted 16 days ago

Job description

Overview

As a Sr. Marketing Data and Segmentation Specialist, you will play a key role in our marketing initiatives, taking a data-centric approaches to influence Esri's market position. Leverage your strong analytical mindset, excellent communication skills, and a deep understanding of marketing data and performance to contribute to successful marketing campaigns across various mediums.

This team combines elements of analytics, strategic thinking, and creativity. You will have the opportunity to leverage data insights to shape marketing campaigns that share the power of Esri's technology with our customers. Through collaborative partnerships, they will steer data strategy, segmentation, and enrichment initiatives with insights derived from data-driven approaches.  

Responsibilities

  • Communicate and Collaborate. Partner with Market Intelligence teams to identify and assess existing market opportunities using data-driven methodologies. Implement data governance best practices to maintain data quality, security, and compliance with relevant regulations and align with the data integrations team to include various sources. Generate clear and concise reports detailing key insights and performance metrics. Present findings to stakeholders and leadership to facilitate data-driven decision-making.
  • Drive Results. Identify customer segments based on intent, engagement, and other relevant factors by using data analysis techniques.  Build reusable foundational segments that will define markets and roles that will be used for marketing campaigns. Execute enrichment opportunities for enhancing or broadening key markets, industries, or roles.
  • Focus on Customer Success. Work with colleagues across the marketing organization to understand campaign requirements and align on goals and objectives, leading audience and segmentation strategy.
  • Create an Impact. Conduct comprehensive data analysis to understand market trends, customer behaviors, to enable strategic decision-making. Monitor the performance of marketing campaigns and initiatives to assess the effectiveness of strategies and make recommendations for optimization.
  • Develop your Expertise. Identify opportunities to streamline data collection, storage, and analysis processes. Present recommendations for enhancement to leadership.
  • Share learnings. Transfer knowledge and skills into practice by mentoring others. 

Requirements

  • 5+ years of experience building segmentations in a marketing automation platform such as Marketo, Pardot, or similar
  • 2+ years of experience with statistical analysis tools and data visualization software
  • Advanced experience developing SQL queries
  • Advanced knowledge with Adobe Experience Cloud (AAM, AA), Power BI
  • Advanced Excel skills including formula, VBA, and Macros
  • Strong communication and presentation skills
  • Ability to work collaboratively in cross-functional teams
  • Detail-oriented with excellent problem-solving abilities
  • Bachelor's degree in marketing, data science, statistics, business analytics, or related field
  • Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

  • Master's degree in marketing, data science, statistics, business analytics, or related field
  • Experience with Marketo

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About ESRI

Sourced by ZipRecruiter

Our passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Industry

Scientific research and development services

Company size

1,001 - 5,000 Employees

Headquarters location

Redlands, CA, US

Year founded

1969

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