A We believe doing the right thing for our clients and our associates is good business. With a ... Develops integrated marketing strategies and annual marketing plans supporting DCIO advisors ...
A We believe doing the right thing for our clients and our associates is good business. With a ... Develops integrated marketing strategies and annual marketing plans supporting DCIO advisors ...
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Senior Marketing Associate information
See Silver Spring, MD salary details
$13.42 - $20.11
9% of jobs
$20.11 - $26.79
7% of jobs
$29.95 is the 25th percentile. Wages below this are outliers.
$26.79 - $33.48
19% of jobs
The median wage is $36.82 / hr.
$33.48 - $40.17
30% of jobs
$45.05 is the 75th percentile. Wages above this are outliers.
$40.17 - $46.85
14% of jobs
$46.85 - $53.54
6% of jobs
$53.54 - $60.23
1% of jobs
$60.23 - $66.92
2% of jobs
$66.92 - $73.60
4% of jobs
$73.60 - $80.29
1% of jobs
$80.29 - $86.98
6% of jobs
$13
$45
$86
How much do senior marketing associate jobs pay per hour?
What skills and qualifications does a senior marketing associate need?
How does a senior marketing associate typically collaborate with other departments within an organization?
What is the difference between Senior Marketing Associate vs Marketing Coordinator?
| Aspect | Senior Marketing Associate | Marketing Coordinator |
|---|---|---|
| Responsibilities | Develops marketing strategies, manages campaigns, analyzes data | Supports marketing activities, coordinates events, assists with content creation |
| Required Skills | Marketing analytics, project management, communication | Organizational skills, communication, basic marketing knowledge |
| Experience | 3-5 years in marketing roles | 1-3 years in marketing or related roles |
| Work Environment | Collaborates with teams, manages projects | Supports marketing team, handles administrative tasks |
The Senior Marketing Associate typically has more experience and handles strategic planning and campaign management, while the Marketing Coordinator focuses on supporting marketing activities and administrative tasks. Both roles are essential in marketing teams but differ in scope and responsibilities.
What does a senior marketing associate do?

Full-time
Medical, Life, Retirement, PTO
Posted 6 days ago
T. Rowe Price rating
9.1
Based on 21 frontline employees who took The Breakroom Quiz
Job description
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.A
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. Youall enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, youall find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.AA
Join us for the opportunity to grow and make a difference in ways that matter to you.A
Role Summary
Leads the strategy, development, and execution of integrated marketing programs supporting T. Rowe Price's retirement advisor business, with a primary focus on the Defined Contribution Investment Only (DCIO) market and Target Date solutions. Partners closely with sales, product, digital marketing, analytics, and creative teams to develop advisor-centric marketing strategies that strengthen engagement, accelerate product adoption, and support business growth.
Develops go-to-market strategies for strategic retirement initiatives, translates business priorities into scalable marketing programs, and drives continuous optimization through performance measurement and customer insights. Serves as the primary marketing partner for assigned retirement sales teams and product initiatives.
Responsibilities
- Develops integrated marketing strategies and annual marketing plans supporting DCIO advisors, Target Date solutions, and other strategic retirement initiatives aligned to USI Advisor Marketing priorities. Builds strong partnerships with sales leaders and business stakeholders to align marketing priorities with evolving business objectives.
- Develops and maintains expertise in retirement industry trends, advisor needs, competitive positioning, and evolving market opportunities.
- Leads go-to-market planning and execution for retirement product launches, strategic initiatives, and advisor campaigns, partnering with Product, Sales, Digital, Creative, Compliance, and Analytics teams to deliver coordinated multi-channel programs.
- Supports development of always-on advisor engagement strategies and lifecycle marketing initiatives. Collaborates with digital marketing teams to improve personalization and advisor experiences.
- Designs and executes advisor engagement strategies across multiple marketing channels including email, digital, content marketing, events, sales enablement and advisor journeys to improve awareness, engagement and business outcomes.
- Owns end-to-end campaign strategy including audience segmentation, messaging, targeting, channel selection, campaign orchestration and measurement. Leverages campaign performance, engagement metrics, audience insights and marketing analytics to optimize marketing effectiveness and inform future strategies.
- Serves as the marketing lead for Target Date and other assigned retirement growth priorities by translating business strategy into advisor-facing marketing programs and content activation.
- Leads cross-functional project teams and partners to successfully deliver complex marketing initiatives while balancing competing priorities, timelines and regulatory requirements. Ensures the ongoing maintenance and optimization of all ongoing marketing plan workstreams.
Core Competencies
- Strategic thinking
- Customer-centric mindset
- Cross-functional influence and leadership
- Data-driven decision making
- Campaign planning and execution
- Project leadership and business acumen
- Learning agility and intellectual curiosity
Qualifications
Required:
- Bachelor's degree or equivalent combination of education and experience.
- 8+ years of experience, including experience in one or more of the following: B2B marketing, Financial services, asset management, retirement, or insurance marketing, Integrated campaign strategy and execution
Preferred:
- Experience developing integrated multi-channel marketing campaigns and go-to-market strategies.
- Experience marketing to one or more intermediary or institutional audiences, such as: Financial advisors, Retirement advisors, Recordkeepers, Home office partners, Defined contribution or institutional investment clients, DCIO distribution channels
- Proven experience with the Adobe Suite, Adobe Workfront
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$110,000.00 - $188,000.00 for the location of: Maryland, Colorado, Washington and remote workers$121,000.00 - $207,000.00 for the location of: Washington, D.C.
$138,000.00 - $236,000.00 for the location of: New York, California
Placement within the range provided above is based on the individualas relevant experience and skills for the role.A Base salary is only one component of our total compensation package.A Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.A
Benefits
We value your goals and needs, at work and in life. As an associate, youall be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.AAA
AA
Featured employee benefits to enrich your life: AA
Competitive compensationAA
Annual bonus eligibilityAA
A generous retirement planAA
Hybrid work scheduleAA
Health and wellness benefits, including online therapyAA
Paid time off for vacation, illness, medical appointments, and volunteering daysAA
Family care resources, including fertility and adoption benefitsAA
AA
Learn more about our benefits.AA
What T. Rowe Price employees say
Pay
Benefits
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About T. Rowe Price
Sourced by ZipRecruiter
Industry
Funds, trusts and financial programs
Company size
5,001 - 10,000 Employees
Headquarters location
Baltimore, MD, US
Year founded
1937