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Senior Marketing Associate Jobs in Silver Spring, MD

One Associate Conferences Manager in the US and one Conferences Executive in the UK. * Indirect ... Oversees training program for marketers, attendees and other stakeholders to ensure that everyone ...

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Senior Marketing Associate information

See Silver Spring, MD salary details

$13

$45

$86

How much do senior marketing associate jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for senior marketing associate in Silver Spring, MD is $45.32, according to ZipRecruiter salary data. Most workers in this role earn between $30.82 and $49.71 per hour, depending on experience, location, and employer.

What skills and qualifications does a senior marketing associate need?

To thrive as a Senior Marketing Associate, you need expertise in market research, campaign management, digital marketing strategies, and typically a bachelor's degree in marketing or a related field. Proficiency with marketing automation platforms, analytics tools like Google Analytics, and CRM software is commonly required. Strong communication, creativity, and project management skills help differentiate top performers in this role. These competencies drive successful marketing initiatives, support organizational goals, and enable effective collaboration across teams.

How does a senior marketing associate typically collaborate with other departments within an organization?

Senior Marketing Associates often work closely with teams such as Sales, Product Development, and Customer Support to ensure cohesive brand messaging and campaign effectiveness. They frequently participate in cross-functional meetings to align marketing strategies with business objectives, gather product insights, and support lead generation efforts. This collaborative environment helps them better understand customer needs and tailor marketing initiatives for maximum impact. Effective communication and teamwork are key components of success in this role.

What is the difference between Senior Marketing Associate vs Marketing Coordinator?

AspectSenior Marketing AssociateMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, manages campaigns, analyzes dataSupports marketing activities, coordinates events, assists with content creation
Required SkillsMarketing analytics, project management, communicationOrganizational skills, communication, basic marketing knowledge
Experience3-5 years in marketing roles1-3 years in marketing or related roles
Work EnvironmentCollaborates with teams, manages projectsSupports marketing team, handles administrative tasks

The Senior Marketing Associate typically has more experience and handles strategic planning and campaign management, while the Marketing Coordinator focuses on supporting marketing activities and administrative tasks. Both roles are essential in marketing teams but differ in scope and responsibilities.

What does a senior marketing associate do?

A Senior Marketing Associate is responsible for planning and executing marketing campaigns, analyzing market trends, and supporting the development of marketing strategies. They often collaborate with cross-functional teams to ensure campaigns align with company goals and brand messaging. Additionally, they may oversee junior marketing staff, track campaign performance, and manage budgets. Their role is crucial in driving brand awareness and supporting business growth.
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What job categories do people searching Senior Marketing Associate jobs in Silver Spring, MD look for? The top searched job categories for Senior Marketing Associate jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Senior Marketing Associate jobs? Cities near Silver Spring, MD with the most Senior Marketing Associate job openings:
Infographic showing various Senior Marketing Associate job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% As Needed, 67% Full Time, 29% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $94,256 per year, or $45.3 per hour.

DCIO Advisor, Sr. Marketing Manager

T Rowe Price

Baltimore, MD • Hybrid

Full-time

Medical, Life, Retirement, PTO

Posted 6 days ago


T. Rowe Price rating

9.1

Company rating: 9.1 out of 10

Based on 21 frontline employees who took The Breakroom Quiz


Job description

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.A

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. Youall enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, youall find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.AA

Join us for the opportunity to grow and make a difference in ways that matter to you.A

Role Summary

Leads the strategy, development, and execution of integrated marketing programs supporting T. Rowe Price's retirement advisor business, with a primary focus on the Defined Contribution Investment Only (DCIO) market and Target Date solutions. Partners closely with sales, product, digital marketing, analytics, and creative teams to develop advisor-centric marketing strategies that strengthen engagement, accelerate product adoption, and support business growth.

Develops go-to-market strategies for strategic retirement initiatives, translates business priorities into scalable marketing programs, and drives continuous optimization through performance measurement and customer insights. Serves as the primary marketing partner for assigned retirement sales teams and product initiatives.

Responsibilities

  • Develops integrated marketing strategies and annual marketing plans supporting DCIO advisors, Target Date solutions, and other strategic retirement initiatives aligned to USI Advisor Marketing priorities. Builds strong partnerships with sales leaders and business stakeholders to align marketing priorities with evolving business objectives.
  • Develops and maintains expertise in retirement industry trends, advisor needs, competitive positioning, and evolving market opportunities.
  • Leads go-to-market planning and execution for retirement product launches, strategic initiatives, and advisor campaigns, partnering with Product, Sales, Digital, Creative, Compliance, and Analytics teams to deliver coordinated multi-channel programs.
  • Supports development of always-on advisor engagement strategies and lifecycle marketing initiatives. Collaborates with digital marketing teams to improve personalization and advisor experiences.
  • Designs and executes advisor engagement strategies across multiple marketing channels including email, digital, content marketing, events, sales enablement and advisor journeys to improve awareness, engagement and business outcomes.
  • Owns end-to-end campaign strategy including audience segmentation, messaging, targeting, channel selection, campaign orchestration and measurement. Leverages campaign performance, engagement metrics, audience insights and marketing analytics to optimize marketing effectiveness and inform future strategies.
  • Serves as the marketing lead for Target Date and other assigned retirement growth priorities by translating business strategy into advisor-facing marketing programs and content activation.
  • Leads cross-functional project teams and partners to successfully deliver complex marketing initiatives while balancing competing priorities, timelines and regulatory requirements. Ensures the ongoing maintenance and optimization of all ongoing marketing plan workstreams.

Core Competencies

  • Strategic thinking
  • Customer-centric mindset
  • Cross-functional influence and leadership
  • Data-driven decision making
  • Campaign planning and execution
  • Project leadership and business acumen
  • Learning agility and intellectual curiosity

Qualifications

Required:

  • Bachelor's degree or equivalent combination of education and experience.
  • 8+ years of experience, including experience in one or more of the following: B2B marketing, Financial services, asset management, retirement, or insurance marketing, Integrated campaign strategy and execution

Preferred:

  • Experience developing integrated multi-channel marketing campaigns and go-to-market strategies.
  • Experience marketing to one or more intermediary or institutional audiences, such as: Financial advisors, Retirement advisors, Recordkeepers, Home office partners, Defined contribution or institutional investment clients, DCIO distribution channels
  • Proven experience with the Adobe Suite, Adobe Workfront

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$110,000.00 - $188,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$121,000.00 - $207,000.00 for the location of: Washington, D.C.
$138,000.00 - $236,000.00 for the location of: New York, California

Placement within the range provided above is based on the individualas relevant experience and skills for the role.A Base salary is only one component of our total compensation package.A Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.A

Benefits

We value your goals and needs, at work and in life. As an associate, youall be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.AAA

AA

Featured employee benefits to enrich your life: AA

  • Competitive compensationAA

  • Annual bonus eligibilityAA

  • A generous retirement planAA

  • Hybrid work scheduleAA

  • Health and wellness benefits, including online therapyAA

  • Paid time off for vacation, illness, medical appointments, and volunteering daysAA

  • Family care resources, including fertility and adoption benefitsAA

AA

Learn more about our benefits.AA

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

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