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Senior Manager Digital Experience Jobs (NOW HIRING)

Citizens

Digital Experience Manager

Johnston, RI

$110K - $130K/yr

Description Digital Experience Manager As the Digital Experience Manager, you will lead a cross-functional team and align efforts across web strategy, content architecture, web content management ...

ADT

Sr. Manager, Digital Analytics

Boca Raton, FL · On-site

ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to ... Partner with Digital Experience, Marketing, and Optimization teams to embed analytics into ...

Citizens

Digital Experience Manager

Westwood, MA · On-site

$110K - $130K/yr

Description Digital Experience Manager As the Digital Experience Manager, you will lead a cross-functional team and align efforts across web strategy, content architecture, web content management ...

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Senior Manager Digital Experience information

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$28.5K

$97.1K

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How much do senior manager digital experience jobs pay per year?

As of Jul 16, 2026, the average yearly pay for senior manager digital experience in the United States is $97,101.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $136,500.00 per year, depending on experience, location, and employer.

What is the difference between Senior Manager Digital Experience vs Digital Marketing Manager?

AspectSenior Manager Digital ExperienceDigital Marketing Manager
CredentialsBachelor's or Master’s in Marketing, Business, or related field; often with experience in digital platformsBachelor's degree in Marketing, Communications, or related field; certifications like Google Ads or HubSpot beneficial
Work EnvironmentLeads digital experience teams, collaborates with UX/UI, IT, and marketing departmentsFocuses on executing marketing campaigns, content creation, and digital advertising
Industry UsageCommon in tech, retail, finance sectors emphasizing customer experienceWidely used across industries for marketing campaign management

The Senior Manager Digital Experience primarily oversees the overall digital customer journey and experience strategy, while the Digital Marketing Manager concentrates on executing marketing campaigns and digital advertising efforts. Both roles require digital marketing knowledge, but the senior manager role has broader responsibilities in experience design and team leadership.

What does a Senior Manager Digital Experience do?

A Senior Manager Digital Experience is responsible for overseeing and enhancing the digital interactions customers have with a brand or organization. This role involves leading teams to develop and optimize websites, mobile apps, and other digital platforms to improve user satisfaction and business outcomes. They work closely with design, marketing, and technology teams to ensure cohesive and effective digital strategies. Additionally, they analyze user data and feedback to drive continuous improvements, ensuring the digital experience aligns with company goals.

How does a Senior Manager Digital Experience typically collaborate with cross-functional teams to drive digital initiatives?

Senior Managers of Digital Experience frequently work with product, marketing, IT, and analytics teams to ensure that digital strategies align with broader business objectives. They often lead workshops, coordinate project roadmaps, and facilitate regular check-ins to gather feedback and align priorities. Successful collaboration requires strong communication skills and the ability to balance stakeholder interests while maintaining a user-centered approach. This cross-functional teamwork is crucial for launching seamless digital experiences and driving continuous improvement.

What are the key skills and qualifications needed to thrive as a Senior Manager Digital Experience, and why are they important?

To thrive as a Senior Manager Digital Experience, you need expertise in digital strategy, user experience (UX) design, data analysis, and a relevant degree such as marketing, business, or computer science. Familiarity with digital analytics platforms (e.g., Google Analytics), content management systems (CMS), and UX/UI design tools is typically required. Leadership, strategic thinking, and excellent communication skills help you collaborate effectively across departments and inspire teams. These skills ensure the delivery of seamless digital experiences that drive customer engagement and business growth.
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What cities are hiring for Senior Manager Digital Experience jobs? Cities with the most Senior Manager Digital Experience job openings:
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Senior Manager Digital Experience jobs near you
Infographic showing various Senior Manager Digital Experience job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, and 67% Remote job distribution, with an average salary of $97,101 per year, or $46.7 per hour.
Senior Digital Experience Manager

Senior Digital Experience Manager

Locus Robotics

Wilmington, MA • On-site

$125K - $150K/yr

Other

Re-posted 27 days ago

Job description

We are seeking a Senior Digital Experience Manager to help shape and lead the next generation of our digital experience. In this role, you will partner closely with the VP of Communications and Digital Experience to define, build, and evolve the user experience across Locus Robotics web properties.

This role is responsible for connecting business goals, brand priorities, user needs, and digital performance into a cohesive web experience that supports awareness, engagement, and pipeline. You will play a key role in shaping site strategy, information architecture, user journeys, content structure, digital discoverability, and optimization.

The ideal candidate brings a strong mix of digital strategy, UX-minded thinking, content structure expertise, and practical execution. This person should be comfortable developing roadmaps, guiding cross-functional alignment, partnering with external web resources, and owning the ongoing evolution of the site after launch.

This hybrid role is based out of our Wilmington, MA headquarters. Only local candidates will be considered. 

Responsibilities

  • Partner with the VP of Communications and Digital Experience to define priorities and roadmap for the Locus Robotics digital experience.
  • Lead the ongoing evolution of the website experience, including information architecture, navigation, user journeys, and content organization.
  • Define and evolve a modular content model that supports consistency, reuse, flexibility, and more relevant audience journeys over time.
  • Identify and shape opportunities for interactive content experiences that improve engagement, communicate value clearly, and support conversion goals.
  • Translate business priorities, audience insights, and campaign needs into clear digital experience briefs, page requirements, wireframes, and recommendations.
  • Partner cross-functionally with brand, content, product marketing, and demand generation teams to ensure digital experiences reflect strategic priorities and business needs.
  • Work closely with external web, design, and development partners to guide execution, provide feedback, and ensure deliverables align with experience standards.
  • Drive digital discoverability through strong SEO fundamentals, semantic content structure, and readiness for AI- and LLM-driven search experiences.
  • Monitor site performance and user behavior, translate insights into actionable recommendations, and prioritize improvements to strengthen engagement and conversion.
  • Establish and maintain standards for page quality, UX consistency, content structure, and digital experience governance.
  • Ensure alignment between web experiences and key digital touchpoints, including campaign destinations and landing page experiences, to support consistency in design, messaging, and conversion strategy.

Qualifications 

  • Bachelor's degree in Marketing or related field.
  • 8+ years of experience in digital experience, web strategy, content strategy, UX-focused marketing, or related roles within B2B organizations.
  • Proven experience shaping and managing digital experiences for complex brands, with a strong understanding of how websites support awareness, engagement, and pipeline.
  • Strong experience with information architecture, user journeys, content structure, and conversion-oriented digital strategy.
  • Strong understanding of SEO fundamentals, semantic content structure, and emerging best practices for AI/LLM discoverability.
  • Experience with conversion optimization, A/B testing, and personalization platforms.
  • Strong knowledge of Google Analytics 4 (GA4), tag management, accessibility standards, and related analytics platforms.
  • Experience building web governance and leading cross-functional teams.
  • Proficiency with WordPress management, as well as Marketo and intent data platforms (e.g., 6sense, Demandbase).
  • Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-moving environment.
  • Excellent written and verbal English communication skills, with the ability to effectively engage with internal and external stakeholders at all levels of the organization.

The expected base salary range for this role is $125K - $150K annually, informed by external market data. Actual offers will depend on factors such as the candidate's experience, education, training, key or critical skills, geographic location, and current market and business conditions

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