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Senior Manager Digital Experience Jobs in Rochester, MI

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Senior Manager Digital Experience information

See Rochester, MI salary details

$26.2K

$89.4K

$168K

How much do senior manager digital experience jobs pay per year?

As of Jul 27, 2026, the average yearly pay for senior manager digital experience in Rochester, MI is $89,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,100.00 and $125,600.00 per year, depending on experience, location, and employer.

What is the difference between Senior Manager Digital Experience vs Digital Marketing Manager?

AspectSenior Manager Digital ExperienceDigital Marketing Manager
CredentialsBachelor's or Master’s in Marketing, Business, or related field; often with experience in digital platformsBachelor's degree in Marketing, Communications, or related field; certifications like Google Ads or HubSpot beneficial
Work EnvironmentLeads digital experience teams, collaborates with UX/UI, IT, and marketing departmentsFocuses on executing marketing campaigns, content creation, and digital advertising
Industry UsageCommon in tech, retail, finance sectors emphasizing customer experienceWidely used across industries for marketing campaign management

The Senior Manager Digital Experience primarily oversees the overall digital customer journey and experience strategy, while the Digital Marketing Manager concentrates on executing marketing campaigns and digital advertising efforts. Both roles require digital marketing knowledge, but the senior manager role has broader responsibilities in experience design and team leadership.

What does a Senior Manager Digital Experience do?

A Senior Manager Digital Experience is responsible for overseeing and enhancing the digital interactions customers have with a brand or organization. This role involves leading teams to develop and optimize websites, mobile apps, and other digital platforms to improve user satisfaction and business outcomes. They work closely with design, marketing, and technology teams to ensure cohesive and effective digital strategies. Additionally, they analyze user data and feedback to drive continuous improvements, ensuring the digital experience aligns with company goals.

How does a Senior Manager Digital Experience typically collaborate with cross-functional teams to drive digital initiatives?

Senior Managers of Digital Experience frequently work with product, marketing, IT, and analytics teams to ensure that digital strategies align with broader business objectives. They often lead workshops, coordinate project roadmaps, and facilitate regular check-ins to gather feedback and align priorities. Successful collaboration requires strong communication skills and the ability to balance stakeholder interests while maintaining a user-centered approach. This cross-functional teamwork is crucial for launching seamless digital experiences and driving continuous improvement.

What are the key skills and qualifications needed to thrive as a Senior Manager Digital Experience, and why are they important?

To thrive as a Senior Manager Digital Experience, you need expertise in digital strategy, user experience (UX) design, data analysis, and a relevant degree such as marketing, business, or computer science. Familiarity with digital analytics platforms (e.g., Google Analytics), content management systems (CMS), and UX/UI design tools is typically required. Leadership, strategic thinking, and excellent communication skills help you collaborate effectively across departments and inspire teams. These skills ensure the delivery of seamless digital experiences that drive customer engagement and business growth.
What are popular job titles related to Senior Manager Digital Experience jobs in Rochester, MI? For Senior Manager Digital Experience jobs in Rochester, MI, the most frequently searched job titles are:
What job categories do people searching Senior Manager Digital Experience jobs in Rochester, MI look for? The top searched job categories for Senior Manager Digital Experience jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Senior Manager Digital Experience jobs? Cities near Rochester, MI with the most Senior Manager Digital Experience job openings:
Senior Manager Digital Experience jobs near you
Assistant Product Manager - Digital Retail Platform (DRP)

Assistant Product Manager - Digital Retail Platform (DRP)

General Motors

Warren, MI • On-site

Full-time

Posted 4 days ago

General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 304 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,260 frontline employees who took The Breakroom Quiz

Job description

Job Description
GM has built a Digital Retailing Platform (DRP) that delivers a seamless, end-to-end vehicle shopping and purchase experience for customers and dealers. Built on the principles of speed, simplicity, and transparency, the DRP unifies customer and dealer interactions across brands and retail touchpoints. The platform is developed in conjunction with a technology provider experienced in automotive digital retailing.
Role summary
The Assistant Product Manager - Digital Retail Platform is responsible for supporting and driving key elements of the DRP including: the Vehicle Search Results (VSR) page, Vehicle Details Page (VDP), and the Tier 3 DRP experience. As a connector across product and technology teams, this role helps shape the DRP roadmap and deliver enhancements that elevate the end-to-end digital shopping journey.
What You'll Do
Reporting to the CX Product Manager - Digital Retail Platform, the Assistant Product Manager - Digital Retail Platform will:
  • Serve as the product owner of the VSR & VDP within the Digital Retail Platform, ensuring the experience is accurate, continuously optimized, and aligned to brand, dealer, and customer needs.
  • Act as a primary liaison between the DRP product team and technology team, ensuring requirements are captured, prioritized, and clearly communicated.
  • Design and deliver DRP enhancements throughout the customer journey, from discovery through purchase.
  • Own the end-to-end T3 DRP experience by identifying optimizations, managing activations, and partnering with the GM Dealer Website Choice (DWC) team.
  • Partner with the broader DRP product team to define, prioritize, and execute roadmap features across the end-to-end DRP experience.
  • Act as a bridge between GM business teams, IT teams and technology partner, enabling effective collaboration across design, development, and delivery.
  • Use data, customer insights, and performance metrics to identify opportunities, evaluate enhancements, and improve the digital shopping journey.
  • Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks.

Required Qualifications
  • Bachelor's degree in business, marketing, product management, communications, or a related field
  • 5-7+ years of experience in product management, digital commerce, digital marketing, customer experience, or closely related fields
  • 3+ years of direct experience supporting or owning digital product delivery, including translating business needs into requirements, prioritizing work, and partnering with design and technology teams through launch
  • Experience working fast-paced product delivery environments, including backlog management, user story development, roadmap support, and cross-functional execution
  • Experience using data, customer insights, and digital performance metrics to identify issues, evaluate opportunities, and improve customer experiences
  • Demonstrated ability to bring structure and discipline to complex, multi-dimensional projects, balancing strategic thinking with strong attention to detail
  • Strong stakeholder management skills, including the ability to work across business, brand, dealer, and technology teams and synthesize competing priorities into clear recommendations
  • Passion for customer-centric digital experiences
  • Customer-focused professional with a passion for building strong digital experiences
  • Self-driven, curious, and adaptable, with the ability to learn quickly and thrive in fast-paced, ambiguous environments
  • Storytelling skills, with the ability to synthesize complex topics into clear recommendations for senior stakeholders
  • Collaborative team player who fosters an inclusive One Team mindset across cross-functional partners
  • Strong communicator with a positive, can-do attitude, solid work ethic, and business mindset
  • Automotive sales, marketing, retail, and/or digital experience, including knowledge of dealer operations

Preferred Qualifications
  • Understanding of the Dealer website landscape
  • Familiarity with tools such as Figma, and project management applications
  • Understanding of technical concepts such as vehicle data and inventory logic, systems integrations, APIs, and platform dependencies, with the ability to translate between engineering, data, and business teams
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About General Motors

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General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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