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Senior Email Marketing Analyst Jobs (NOW HIRING)

JerseySTEM, Inc.

MKTG302: Email marketing

Utilize email marketing analytics tools to track and analyze campaign performance, making data-driven improvements. * Oversee email list management, including maintenance, growth, and segmentation.

TEKsystems

Email Marketing Manager

Los Angeles, CA

$120K - $160K/yr

Description The Sr. Email Marketing Manager is responsible for leading the execution, technical build, and operations of email messaging -- architecting, coding, testing, and deploying email ...

hcmportal

$56K - $76K/yr

We're Looking for an experienced Senior Email Marketing Automation Specialist! About the Company ... Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list ...

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Senior Email Marketing Analyst information

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How much do senior email marketing analyst jobs pay per year?

As of Aug 19, 2026, the average yearly pay for senior email marketing analyst in the United States is $114,870.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $126,500.00 per year, depending on experience, location, and employer.

What does a senior email marketing analyst do?

A Senior Email Marketing Analyst is responsible for developing, executing, and optimizing email marketing campaigns to drive engagement, sales, and customer retention. They analyze campaign performance using data and key metrics, providing insights and recommendations for improvement. Additionally, they often oversee list segmentation, A/B testing, and compliance with email marketing regulations, while collaborating with other teams to align email strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a senior email marketing analyst?

To thrive as a Senior Email Marketing Analyst, you need expertise in email campaign strategy, data analysis, and segmentation, typically backed by a degree in marketing or a related field. Familiarity with email marketing platforms (like Salesforce Marketing Cloud or Mailchimp), A/B testing tools, and analytics systems such as Google Analytics is essential. Strong communication, attention to detail, and project management skills help you collaborate effectively and optimize campaign performance. These capabilities are crucial for driving engagement, maximizing ROI, and ensuring email initiatives align with overall marketing goals.

How does a senior email marketing analyst typically collaborate with other departments to optimize campaign performance?

A Senior Email Marketing Analyst often works closely with cross-functional teams such as content creators, designers, data analysts, and sales to ensure email campaigns are well-aligned with broader marketing strategies. They provide data-driven insights to inform creative direction, coordinate with designers for visually engaging emails, and partner with sales to align on goals and messaging. Regular collaboration helps ensure campaigns are relevant, personalized, and meet performance targets, while also facilitating the sharing of best practices and ongoing optimization.

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Senior Email Marketing Analyst jobs near you

SOREL Senior Email Marketing Specialist

Columbia Sportswear

Portland, OR • On-site

$82K - $102K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 10 days ago

Columbia Sportswear rating

7.0

Company rating: 7.0 out of 10

Based on 91 frontline employees who took The Breakroom Quiz

18th of 104 rated fashion retailers

Job description

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION

The SOREL Senior Email Marketing Specialist will own the end-to-end execution and optimization of email marketing. This role is responsible for building and scaling a high performing email program that drives revenue, retention, and customer lifetime value.

This individual will lead the email calendar and execution across campaigns and triggered programs, leveraging data driven insights, segmentation strategies, and testing frameworks to continuously improve performance. A strong technical foundation is required, as the role involves hands-on email development and deployment within Zeta (or similar ESPs), including HTML and dynamic content customization.

This role requires close cross-functional collaboration with Brand, Creative, Merchandising, and DTC teams to ensure alignment on product launches, promotions, and brand storytelling, while maintaining best-in-class email deliverability and list health.

HOW YOU WILL MAKE A DIFFERENCE

  • Own and manage the email marketing calendar, aligning campaigns with merchandising priorities, product drops, and seasonal initiatives

  • Execute batch campaigns end-to-end (build, QA, deploy) within Zeta

  • Lead A/B testing strategy, including subject lines, creative, personalization, and send-time optimization

  • Design and optimize customer journeys, including onboarding, post-purchase, retention, and win-back flows

  • Develop and maintain triggered lifecycle programs (e.g., abandoned cart/browse, replenishment)

  • Build and refine audience segmentation strategies to drive personalization and targeting effectiveness

  • Analyze performance and deliver actionable insights through regular reporting and readouts for batch, lifecycle, journeys and tests.

  • Maintain strong email list health, including subscriber growth, engagement, deliverability, and compliance

  • Partner cross-functionally to ensure cohesive messaging and campaign execution across customer touchpoints

YOU ARE

  • An online shopper, familiar with creating best practices for online experiences.

  • A team player, who enjoys and thrives in a cross-collaborative organization.

  • A change agent - comfortable working within ambiguity and pivoting strategically based on performance.

  • A sharp, critical thinker with effective problem-solving skills.

YOU HAVE

  • Bachelor's degree, applicable certification or equivalent experience.

  • 7+ years of experience in email marketing, preferably within DTC eCommerce or retail (footwear/apparel a plus)

  • Hands-on experience with Zeta or similar enterprise level ESPs; Zeta experience preferred

  • Strong experience with HTML and/or Liquid templating (required for campaign setup and customization)

  • Demonstrated success managing email lifecycle programs, including triggered flows and journey orchestration and SMS

  • Proven track record with A/B testing frameworks and performance optimization

  • Deep understanding of customer segmentation, personalization, and targeting strategies

  • Expertise in email analytics and reporting, with the ability to translate data into actionable insights

  • Familiarity with email deliverability best practices, including list hygiene, spam compliance, and engagement monitoring

  • Strong understanding of DTC business models, merchandising cycles, and promotional strategies.

  • Ability to manage multiple campaigns simultaneously in a fast-paced environment.

  • Excellent cross-functional communication skills and experience working with Creative, Brand, and Merchandising teams.

  • Detail-oriented with a strong emphasis on quality assurance and execution accuracy.

  • Experience within footwear, apparel, or lifestyle brands preferred.

  • Familiarity with CDPs or advanced customer data platforms preferred

#SOREL

#Hybrid

#LI-JC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.

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About Columbia Sportswear

Sourced by ZipRecruiter

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

Industry

Apparel and accessories stores

Company size

5,001 - 10,000 Employees

Headquarters location

Portland, OR, US

Year founded

1938

Social media

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