ZipRecruiter

Log In

1

Senior Email Marketing Analyst Jobs (NOW HIRING)

Bass Pro Shops

$80 - $100/hr

Senior Email Marketing Specialist The Senior Email Marketing Analyst will help lead our customer communications strategy across email, SMS, and push notifications. This role is responsible for ...

Security Benefit

$80 - $100/hr

Senior Email Marketing Automation Specialist 1 SW Security Benefit Pl, Topeka, KS 66606, USA ... Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list ...

hcmportal

$56K - $76K/yr

We're Looking for an experienced Senior Email Marketing Automation Specialist! About the Company ... Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list ...

Titan Brands

Senior Email Marketing Specialist

Memphis, TN · On-site

$69K - $86K/yr

Description Titan Brands is seeking a Senior Email Marketing Specialist. This role is a hands-on ... Analytical fluency: A practical understanding of email, SMS, and ecommerce metrics and the ability ...

next page

Showing results 1-20

All JobsBusiness JobsMarketing JobsSenior Email Marketing Analyst Jobs

Senior Email Marketing Analyst information

See salary details

$66K

$114.9K

$136.5K

How much do senior email marketing analyst jobs pay per year?

As of Sep 8, 2026, the average yearly pay for senior email marketing analyst in the United States is $114,870.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $126,500.00 per year, depending on experience, location, and employer.

What does a senior email marketing analyst do?

A Senior Email Marketing Analyst is responsible for developing, executing, and optimizing email marketing campaigns to drive engagement, sales, and customer retention. They analyze campaign performance using data and key metrics, providing insights and recommendations for improvement. Additionally, they often oversee list segmentation, A/B testing, and compliance with email marketing regulations, while collaborating with other teams to align email strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a senior email marketing analyst?

To thrive as a Senior Email Marketing Analyst, you need expertise in email campaign strategy, data analysis, and segmentation, typically backed by a degree in marketing or a related field. Familiarity with email marketing platforms (like Salesforce Marketing Cloud or Mailchimp), A/B testing tools, and analytics systems such as Google Analytics is essential. Strong communication, attention to detail, and project management skills help you collaborate effectively and optimize campaign performance. These capabilities are crucial for driving engagement, maximizing ROI, and ensuring email initiatives align with overall marketing goals.

How does a senior email marketing analyst typically collaborate with other departments to optimize campaign performance?

A Senior Email Marketing Analyst often works closely with cross-functional teams such as content creators, designers, data analysts, and sales to ensure email campaigns are well-aligned with broader marketing strategies. They provide data-driven insights to inform creative direction, coordinate with designers for visually engaging emails, and partner with sales to align on goals and messaging. Regular collaboration helps ensure campaigns are relevant, personalized, and meet performance targets, while also facilitating the sharing of best practices and ongoing optimization.

What cities are hiring for Senior Email Marketing Analyst jobs?

Cities with the most Senior Email Marketing Analyst job openings:

What are the most commonly searched types of Email Marketing Analyst jobs?

The most popular types of Email Marketing Analyst jobs are:

What states have the most Senior Email Marketing Analyst jobs?

States with the most job openings for Senior Email Marketing Analyst jobs include:

What are popular job titles related to Senior Email Marketing Analyst jobs?

For Senior Email Marketing Analyst jobs, the most frequently searched job titles are:

Senior Email Marketing Analyst jobs near you

Senior Email Marketing Specialist

Springfield, MO • On-site

Bass Pro Shops
Retail • 10K+ employees
Learn more about Bass Pro Shopsexternal

$71K - $87K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 days ago

Bass Pro Shops rating

6.4

Company rating: 6.4 out of 10

Based on 439 frontline employees who took The Breakroom Quiz

17th of 39 rated national retailers

Job description

Senior Email Marketing Specialist
The Senior Email Marketing Analyst will help lead our customer communications strategy across email, SMS, and push notifications. This role is responsible for developing, executing, and optimizing personalized, data-driven campaigns that strengthen customer engagement, increase retention, and drive revenue. The ideal candidate combines strong technical execution skills with a strategic understanding of lifecycle marketing and omnichannel customer experiences.
ESSENTIAL FUNCTIONS
  • Lead the execution and optimization of customer communications across email, SMS, push notifications, and emerging digital messaging channels.
  • Build, code, test, QA, and deploy responsive email campaigns using HTML, CSS, and Liquid personalization.
  • Develop and execute SMS and push notification campaigns that align with broader marketing initiatives and customer lifecycle strategies.
  • Drive innovative, customer-centric communications that support merchandising, promotional, and retention objectives.
  • Maintain best-in-class standards for campaign quality, deliverability, accessibility, and cross-device compatibility.
  • Build and optimize automated customer journeys including welcome series, abandoned cart, browse abandonment, post-purchase, loyalty, and win-back campaigns.
  • Analyze campaign performance across email, SMS, and push channels to identify opportunities for segmentation, personalization, automation, and optimization.
  • Develop A/B testing strategies for subject lines, messaging, creative, timing, offers, and audience targeting.
  • Partner with Marketing, Merchandising, Creative, Analytics, IT, and Customer Service teams to deliver integrated customer communications.
  • Maintain modular templates, reusable components, and efficient campaign workflows.
  • Leverage customer data and behavioral insights to improve engagement, conversion, and customer lifetime value.
  • Help develop long-term strategies for subscriber growth, customer retention, and dormant customer reactivation.
  • Stay current on industry trends, platform capabilities, privacy regulations, and emerging CRM technologies.
  • Mentor team members by sharing best practices and improving processes through influence and technical expertise.
  • Perform other duties as assigned.

EXPERIENCE / QUALIFICATIONS
  • 3-5+ years of hands-on experience managing email marketing campaigns in an enterprise environment.
  • 2+ years of experience executing SMS and push notification campaigns, including audience segmentation, scheduling, personalization, and performance optimization.
  • Strong proficiency with HTML, CSS, and dynamic scripting languages such as Liquid for personalized email development.
  • Hands-on experience building and deploying campaigns in Zeta Marketing Platform preferred.
  • Experience with customer journey orchestration, lifecycle marketing, triggered campaigns, and marketing automation.
  • Strong understanding of email deliverability, SMS compliance (TCPA), mobile messaging best practices, and push notification engagement strategies.
  • Experience building responsive emails, modular template systems, cross-client rendering/testing, QA workflows, and accessibility standards.
  • Experience with audience segmentation, customer loyalty programs, database marketing, and behavioral targeting.
  • Experience interpreting campaign performance metrics and making data-driven optimization recommendations.
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
  • Adobe Creative Suite experience is a plus but not required.

KNOWLEDGE, SKILLS, & ABILITIES
  • Deep understanding of CRM and lifecycle marketing across email, SMS, and mobile push channels.
  • Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
  • Excellent analytical skills with experience using campaign performance data to improve engagement and revenue.
  • Strong understanding of customer segmentation, personalization strategies, and marketing automation.
  • Knowledge of email deliverability, inbox placement, mobile messaging best practices, and customer communication compliance.
  • Excellent written and verbal communication skills.
  • Ability to collaborate across cross-functional teams while managing projects independently.
  • Passion for testing, optimization, and continuous improvement.

TRAVEL REQUIREMENTS:
  • N/A

PHYSICAL REQUIREMENTS:
Regularly sits, stands, walks, and works on a computer.
Seldom/never lifts up to 50 lbs.
INDEPENDENT JUDGEMENT:
Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
Bass Pro Shops

What Bass Pro Shops employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply