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Senior Digital Operations Manager Jobs in Michigan

The Sr. Operations Manager oversees all budgetary, people development, and operational objectives at the site. This role involves managing and leading a team of Operations and Area Managers, coaching ...

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Senior Digital Operations Manager information

What does a senior digital operations manager do?

A Senior Digital Operations Manager oversees and optimizes the digital processes and systems within an organization. They are responsible for managing teams, streamlining workflows, and ensuring the effective delivery of digital products and services. Their role often includes analyzing performance data, implementing technology solutions, and collaborating with other departments to drive digital transformation. Additionally, they play a key part in setting digital strategy and ensuring operational efficiency in all digital initiatives.

What are the key skills and qualifications needed to thrive as a senior digital operations manager?

To thrive as a Senior Digital Operations Manager, you need expertise in digital strategy, project management, data analytics, and a background in business or IT, often supported by a relevant degree and experience in digital environments. Familiarity with platforms like Google Analytics, CRM systems, digital marketing tools, and certifications such as PMP or Agile are highly beneficial. Strong leadership, problem-solving abilities, and effective communication distinguish top performers in this role. These skills and qualities are essential for optimizing digital workflows, driving business growth, and leading cross-functional teams in a rapidly evolving digital landscape.

What are some common challenges faced by senior digital operations managers when implementing new digital processes across teams?

Senior Digital Operations Managers often encounter challenges such as aligning multiple departments with new digital workflows, managing resistance to change, and ensuring data consistency across various platforms. Successfully addressing these challenges requires strong cross-functional communication, robust change management strategies, and continuous training for team members. It's also crucial to monitor key performance indicators and adapt processes based on feedback to drive adoption and maintain operational efficiency.

What is the difference between Senior Digital Operations Manager vs Digital Marketing Manager?

AspectSenior Digital Operations ManagerDigital Marketing Manager
Required CredentialsBachelor's degree, experience in digital operations, certifications like PMP or Six SigmaBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees digital processes, manages teams, collaborates with IT and operationsDevelops marketing strategies, manages campaigns, analyzes market trends
Employer & Industry UsageTech companies, e-commerce, digital service providersAdvertising agencies, brands, media companies

The Senior Digital Operations Manager focuses on optimizing digital processes and managing operational teams, while the Digital Marketing Manager concentrates on creating and executing marketing campaigns. Both roles require digital expertise but differ in their primary focus and daily responsibilities.

What are popular job titles related to Senior Digital Operations Manager jobs in Michigan?

For Senior Digital Operations Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Senior Digital Operations Manager jobs in Michigan look for?

The top searched job categories for Senior Digital Operations Manager jobs in Michigan are:

What cities in Michigan are hiring for Senior Digital Operations Manager jobs?

Cities in Michigan with the most Senior Digital Operations Manager job openings:

Infographic showing various Senior Digital Operations Manager job openings in Michigan as of June 2026, with employment types broken down into 82% Full Time, 9% Temporary, and 9% Contract. Highlights an 91% In-person, and 9% Remote job distribution.

Digital Commerce Operations Manager

Wolverine Worldwide

Rockford, MI โ€ข On-site

Full-time

Re-posted 3 days ago


Job description

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel; It's global footprint spans 170 countries and territories. The Company's portfolio includes Merrellยฎ, Sauconyยฎ, Sweaty Bettyยฎ, Hush Puppiesยฎ, Wolverineยฎ, Chacoยฎ, Batesยฎ, HYTESTยฎ, and Stride Riteยฎ. The Company is also the global footwear licensee of brands Catยฎ and Harley-Davidsonยฎ.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certifiedโ„ข Great Place To Workยฎ.
The Manager of Digital Commerce Operations is responsible for driving the digital commerce operating model and leading difficult, visible cross functional initiatives across the digital ecosystem. Operating at the intersection of Technology, Strategy, Marketing, Analytics, Commercial, and Operations teams, this role executes through disciplined operating rhythms, and clear governance.
This role supports how digital commerce gets done- supporting alignment to commercial priorities, operational efficiency, and consistent execution against revenue, margin, and customer experience goals.
Primary Duties:
  • Lead difficult, cross-functional initiatives that span the digital commerce ecosystem from strategy through execution.
  • Identify opportunities to optimize end-to-end workflows by simplifying processes, improving governance, and leveraging technology enablement.
  • Own and evolve the digital commerce operating model, including operating rhythms, milestone governance, decision forums, and escalation paths.
  • Lead end-to-end Peak Planning for digital commerce, partnering with Commercial, Marketing, Analytics, Supply Chain, and Customer Service teams.
  • Own peak readiness timelines, assumptions, risk tracking, and mitigation planning across traffic, conversion, promotions, inventory, fulfillment, and CX.
  • Own Launch Readiness planning across new product launches, platform capabilities, campaigns, and key initiatives.
  • Establish launch milestones, readiness criteria, and go/no-go checkpoints across Technology, Creative, Marketing, Analytics, and Operations.
  • Ensure launches are executed on time, with clear ownership, performance expectations, and post-launch measurement plans.
  • Performs duties consistent with the company's AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:
  • 3-5 years of digital commerce operations experience
  • Proven experience designing and implementing operating models, execution rigor, and driving complex cross-functional initiatives.
  • Strong analytical skills with the ability to interpret operational and digital performance data and translate insights into action.
  • Exceptional organizational, communication, and stakeholder management skills. Proven ability to collaborate cross-functionally and translate feedback into scalable, business-aligned solutions.
  • Proven ability to influence across levels and functions without formal authority, aligning stakeholders and driving decisions and outcomes in a matrixed environment.
  • Comfortable navigating ambiguity and complexity; able to create structure and momentum.

Working Conditions:
Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
#LI-KD
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.