Senior Customer Insight Analyst Jobs in Maryland

JOB SUMMARY

The Marriott Bonvoy Boutiques team is seeking a Senior Manager, Customer Marketing to be responsible for developing and executing marketing strategies that drive engagement, retention, loyalty, and long-term customer value. This role is responsible for turning insights into marketing strategies to drive retention across marketing channels and programs. This is a highly visible role, requiring excellent leadership skills to drive our business objectives across the enterprise and within our team. The ideal candidate combines strategic thinking, customer insight, and analytical rigor, with strong marketing execution skills.  This role offers a unique opportunity for an experienced marketer to drive customer engagement growth beyond the travel experience for the largest hospitality company in the world. 

CANDIDATE PROFILE 

Education and Experience 

Required

• 4-year degree from an accredited university.
• 5+ years of relevant professional experience in digital marketing, CRM, customer marketing, lifecycle marketing, e-commerce marketing, or related disciplines.
• Demonstrated success developing and executing customer engagement, retention, or loyalty strategies that drive measurable business results for an ecommerce business.
• Experience managing enterprise-scale marketing programs across owned channels, such as email, mobile, SMS, social, or other customer communication platforms.
• Strong analytical capabilities with experience leveraging customer and performance data to inform strategy and optimize results.
• Experience leading cross-functional initiatives and influencing stakeholders across marketing, product, technology, and analytics organizations.

Preferred

• Experience managing email, CRM, or lifecycle marketing functions at an ecommerce company.
• Experience managing agencies as well as hands-on experience with ecommerce platforms and email applications.
• Experience in home, luxury or lifestyle ecommerce businesses.

CORE WORK ACTIVITIES

• Develop and execute marketing strategies that increase engagement, retention, loyalty, and customer lifetime value.
• Lead marketing in owned channels such as email, SMS, lifecycle programs, promotions, and enterprise channels.
• Oversee end-to-end lifecycle marketing campaigns, including planning, segmentation, campaign submissions, copy development, QA, deployment, and performance reporting.
• Drive agencies' priorities and performance against our business goals.
• Develop and manage marketing calendars ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
• Manage and report on targeted lifecycle strategies such as welcome, activation, post-purchase, retention, loyalty, and win-back.
• Collaborate with Marketing and Merchandising to develop campaigns optimizing promotion strategy and consumer messaging.
• Define and optimize customer journeys, segmentation strategies, and personalization initiatives to improve customer experience and business performance.
• Collaborate with Enterprise Marketing, Boutiques Marketing, Tech, Data and Analytics teams to align on marketing  and automation requirements with broader enterprise priorities.
• Establish testing and optimization frameworks to improve campaign effectiveness, customer engagement, and conversion outcomes.
• Contribute to overall marketing strategies inclusive of seasonal planning, launches
• Monitor and analyze customer communications and campaign performance, translating insights into actionable recommendations and strategic improvements.
• Present strategies, performance results, and recommendations to senior leadership and key stakeholders.
• Lead data-driven, insight-led decision-making about our customer segments. 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.