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Sem Jobs in Michigan (NOW HIRING)

HRU-Tech

Systems Engineer

Sterling Heights, MI · On-site

Systems Engineer Summary The System Engineer is responsible for supporting the Systems engineering Manager (SEM) to ensure on-time delivery of System Engineering Products and gated reviews. This role ...

Audacy, Inc.

Digital Account Executive

Southfield, MI · On-site

Search Engine Marketing (SEM) * Search Engine Optimization (SEO) / AIO (AI Optimization) * Social Media Advertising * First-Party Audience Targeting & Data Solutions * Attribution & Performance ...

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Sem information

See Michigan salary details

$99.8K

$108.9K

$116.4K

How much do sem jobs pay per year?

As of Sep 14, 2026, the average yearly pay for sem in Michigan is $108,949.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,600.00 and $113,300.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What are the most commonly searched types of Sem jobs in Michigan?

The most popular types of Sem jobs in Michigan are:

What are popular job titles related to Sem jobs in Michigan?

For Sem jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Sem jobs in Michigan look for?

The top searched job categories for Sem jobs in Michigan are:

Sem jobs near you
Infographic showing various Sem job openings in Michigan as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $108,949 per year, or $52.4 per hour.

Marketing Director

Pleasant Ridge, MI • On-site

Perfect Afternoon
See more jobs at Perfect Afternoonexternal

$70K/yr

Full-time

PTO

Re-posted 17 days ago

Job description

Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role.
The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages, analytics, and conversion optimization work together to produce measurable results. You will guide our marketing team, work directly with clients, oversee campaigns, and help improve how we use AI and automation across the agency.
Lead Marketing Strategy
  • Develop marketing strategies based on each client's goals, audience, budget, and growth opportunities
  • Turn business objectives into clear campaign plans, timelines, and performance goals
  • Connect marketing activity to qualified leads, sales, revenue, and return on investment
  • Present strategies, results, and recommendations directly to clients

Oversee Digital Campaigns
Plan, manage, and improve campaigns across channels such as:
  • Google Ads and Microsoft Advertising
  • Meta, LinkedIn, and other social platforms
  • Email marketing and automation
  • Display and remarketing
  • Organic search and content marketing
  • Video and emerging digital platforms

Ensure that targeting, messaging, creative, landing pages, offers, and tracking work together as one strategy.
Direct SEO /AEO
Oversee strategies that improve client visibility in traditional search results and AI-generated answers. Provide direction in areas including:
  • Technical SEO
  • Keyword and search-intent research
  • Content strategy
  • Structured data and schema
  • Local SEO
  • Internal linking and site structure
  • Core Web Vitals
  • AI-search visibility and citation readiness

Stay current with search engine changes, generative AI, and how people use AI tools to find and evaluate businesses.
Guide Websites, Landing Pages, and CRO
Work with designers, developers, and content teams to plan and improve client websites and landing pages. Provide direction on:
  • User experience and navigation
  • Content and messaging
  • Calls to action
  • Forms and lead-capture processes
  • HubSpot workflows
  • Mobile usability
  • Page speed
  • SEO and AEO
  • Conversion optimization

Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates.
Measure Performance
Set practical goals and KPIs for campaigns and websites. Use tools such as Google Analytics 4, Google Search Console, Looker Studio, HubSpot, advertising-platform analytics, heat maps, and call tracking to evaluate results. Turn the data into clear insights and practical next steps for clients and internal teams.
Use AI and Agents
Use AI tools and agents to improve marketing research, planning, execution, analysis, and reporting. Identify opportunities to use AI for:
  • Audience and competitive research
  • Campaign planning and optimization
  • SEO, AEO, and content strategy
  • Data analysis and reporting
  • Website and landing-page improvements
  • Marketing automation
  • Internal processes and quality assurance

Help the team build useful AI-assisted workflows that save time and improve client results. Review AI-generated work for accuracy, quality, and brand fit. Protect client confidentiality and follow responsible practices related to privacy, intellectual property, and human oversight.
Lead the Team
  • Lead, mentor, and support members of the marketing team
  • Set clear priorities, responsibilities, and expectations
  • Review strategies, campaigns, reports, and deliverables
  • Help team members improve their marketing, communication, and AI skills
  • Identify opportunities to improve processes, training, and technology
  • Work closely with account management, design, development, content, sales, and agency leadership

What We're Looking For
  • At least five years of professional digital marketing experience
  • At least three years of agency or multi-client experience
  • Previous experience managing or mentoring marketing professionals
  • Experience planning campaigns across multiple digital platforms
  • Strong knowledge of SEO and emerging AEO practices
  • Experience with websites, landing pages, CRO, and analytics
  • Experience using AI tools or agents to improve workflows or client outcomes
  • Experience with WordPress or a similar CMS
  • Proficiency with GA4, GSC, Ads, and reporting tools
  • HubSpot proficiency, including forms, workflows, CRM data, and lead-generation processes
  • Familiarity with paid social, email marketing, CRM systems, and marketing automation
  • Experience developing strategies, budgets, forecasts, and reports
  • Strong written, verbal, presentation, and client-management skills
  • The ability to manage multiple clients, campaigns, projects, and deadlines
  • Strong judgment, curiosity, organization, and attention to detail
  • Mac proficiency

A bachelor's degree in marketing, communications, business, or a related field is preferred, but equivalent professional experience will be considered.
Ideal candidates will live in the Detroit area and be available to work in our Pleasant Ridge office as part of a hybrid schedule.
What You Can Expect From Us
  • A fair and competitive salary / benefit package based on experience
  • Encouraging co-leadership driven by accumulative results for clients
  • A collaborative, fast-paced, non-corporate agency environment
  • Work-from-home flexibility as part of a in-office/hybrid schedule
  • 18 days of PTO and paid holidays

Apply