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Sem Manager Jobs in Michigan (NOW HIRING)

Ohio Health

Establish AI share-of-voice and KPIs, act as the internal SME on AI search evolution, and manage external AI agency and technology partners. 2. 25% Paid Search (SEM) & Performance MarketingDirect the ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

General As an SEO Specialist, you will play a key role in improving and managing our clients search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Plantemoran

Search Optimization Strategist

Flint, MI

The Search Optimization Strategist reports to the Senior Digital Marketing Manager. The role. * Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic ...

Apex Systems

SEO Specialist

Detroit, MI

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

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How much do sem manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for sem manager in Michigan is $64,232.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $72,800.00 per year, depending on experience, location, and employer.

What is a SEM Manager?

A SEM Manager, or Search Engine Marketing Manager, is responsible for planning, implementing, and managing a company's paid search advertising campaigns. Their main goal is to maximize the return on investment (ROI) from ads on search engines like Google and Bing. SEM Managers analyze keyword trends, optimize ad copy, manage bidding strategies, and track campaign performance to increase website traffic and conversions. They often collaborate with other marketing teams and stay updated on changes in the digital advertising landscape.

What jobs in the US pay 300,000 a year?

For a SEM Manager, high-paying roles typically occur in senior digital marketing or executive positions, often in large corporations or agencies, with salaries reaching or exceeding $300,000 including bonuses and incentives. Achieving this level usually requires extensive experience, advanced skills in paid search campaigns, data analysis, and management, as well as leadership responsibilities. Other roles in the tech or finance sectors may also offer salaries in this range for highly experienced professionals.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

How does a SEM Manager typically collaborate with other departments to achieve campaign goals?

A SEM Manager regularly works with teams such as marketing, content, design, and analytics to create and optimize paid search campaigns. Collaboration involves aligning on campaign messaging, ensuring landing pages are conversion-friendly, and sharing performance data to refine strategies. Open communication and regular meetings help the SEM Manager coordinate efforts, address challenges, and leverage expertise from different departments to maximize ROI and meet business objectives.

What is the role of a SEM manager?

An SEM manager is responsible for planning, executing, and optimizing paid search advertising campaigns across platforms like Google Ads and Bing Ads. They analyze performance data, manage budgets, and use tools such as keyword research and bid management to improve campaign effectiveness and achieve marketing goals.

What is an SEM manager?

An SEM manager is a digital marketing professional responsible for managing and optimizing paid search advertising campaigns, primarily on platforms like Google Ads and Bing Ads. They analyze performance data, develop strategies to improve ad effectiveness, and often use tools like keyword research and bid management software to maximize return on investment.

What are the key skills and qualifications needed to thrive as a SEM Manager, and why are they important?

To thrive as a SEM Manager, you need expertise in search engine marketing strategies, data analysis, and a strong understanding of PPC platforms, often supported by a degree in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and relevant certifications (such as Google Ads Certification) is typically required. Outstanding analytical thinking, attention to detail, and communication skills help SEM Managers optimize campaigns and collaborate with stakeholders. These competencies are crucial for driving measurable online traffic, maximizing ROI, and achieving business goals in a competitive digital landscape.
What are the most commonly searched types of Sem jobs in Michigan? The most popular types of Sem jobs in Michigan are:
What are popular job titles related to Sem Manager jobs in Michigan? For Sem Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Sem Manager jobs in Michigan look for? The top searched job categories for Sem Manager jobs in Michigan are:
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Sem Manager jobs near you
Digital Visibility Manager - Search and AI Optimization

Digital Visibility Manager - Search and AI Optimization

Ohio Health

On-site, Remote

Full-time

Posted yesterday

OhioHealth rating

7.0

Company rating: 7.0 out of 10

Based on 333 frontline employees who took The Breakroom Quiz

404th of 872 rated healthcare providers

Job description

We are more than a health system. We are a belief system. We believe wellness and sickness are both part of a lifelong partnership, and that everyone could use an expert guide. We work hard, care deeply and reach further to help people uncover their own power to be healthy. We inspire hope. We learn, grow, and achieve more - in our careers and in our communities.

Job Description Summary:

The Digital Visibility Manager will lead OhioHealth's search, AI driven discovery, and digital brand presence strategy-ensuring strong visibility wherever consumers search for health information. This includes traditional search engines, emerging AI answer platforms, and cross channel environments.
This role is responsible for maximizing OhioHealth's overall brand search visibility, authority, and digital footprint, blending technical SEO, AI optimization (AEO/GEO), paid search strategy, local listings (Google Business, etc.), and review generation to ensure our 1,600+ providers and 500+ locations are the first choice for patients. The Visibility Manager partners closely with various internal teams across the organization and external agencies to ensure OhioHealth's expertise is discoverable, trusted, and accurately represented across evolving search and AI ecosystems.

Responsibilities And Duties:

Key Responsibilities
1. 50% Search Visibility Orchestration (SEO / AEO / GEO)
AI Search & Visibility Strategy: Lead the enterprise Generative and Answer Engine Optimization (GEO/AEO) strategy to ensure OhioHealth hospitals and providers are consistently cited by AI-driven search engines and LLMs.
Technical & Content Optimization: Partner with Web Ops, Content, Media, and Brand Journalism to optimize site architecture, structured data, Core Web Vitals, and AI-ready content across ohiohealth.com, Careers, and blog properties.
AI Visibility Roadmap & Governance: Own a multi-year AI Visibility Roadmap, defining technical standards, schema strategy, KPIs, and governance to shift from keyword-based SEO to entity-centric optimization for generative search.
Measurement, Expertise & Partnerships: Establish AI share-of-voice and KPIs, act as the internal SME on AI search evolution, and manage external AI agency and technology partners.
2. 25% Paid Search (SEM) & Performance MarketingDirect the strategy for high-intent paid search campaigns
Manage budgets across service lines to drive patient acquisitions and appointment bookings.
Utilize A/B testing for landing pages to optimize conversion rates specifically for healthcare journeys.
Manage relationships with paid search agency.
3. 25% Local Listings and Reputation Management
Develop and execute strategies to strengthen OhioHealth's online presence across directories and review sites, including regular audits to ensure accuracy, reputation health, and continuous improvement.
Monitor online reviews and sentiment related to OhioHealth's brand and service. Manage Reviews Partner agency to ensure they respond promptly and accurately to reviews.
Collaborate with the Patient Experience team to architect a unified feedback loop that drives third-party review volume without compromising the integrity or response rates of internal patient satisfaction surveys.
Establish a comprehensive sentiment reporting framework that tracks thirdparty review growth, star ratings, and internal survey response rates, enabling care site leaders to drive operational action, accountability, and patient acquisition.

Minimum Qualifications:

Bachelor's Degree

Additional Job Description:

  • BS or BA or equivalent work Experience
  • 5-7 years of Digital Marketing Experience
  • Experience managing and optimizing digital marketing channels, especially SEM/SEO and local search.
  • Experience with Campaign Measurement including KPI development.
  • Experience working with or in agencies.

SPECIALIZED KNOWLEDGE

  • Up-to-date understanding of digital marketing channels and ability to develop and share best practices, standards, guides, and toolkits to ensure optimal use of channel mix.
  • Proven experience as SEO/SEM Manager or similar role
  • Proven ability to develop, oversee and optimize integrated digital campaigns, multi-touch attribution, and cross-channel ad sequencing
  • Proven experience working with analytics to measure ROI of marketing
  • Proven experience managing and optimizing a large digital marketing budget.
  • Knowledge of standard and current SEO/GEO/AEO best practices
  • Knowledge of paid search keyword match types and campaign/adgroup best practices
  • Knowledge of HTML/CSS
  • Experience with SEO tools and reporting (e.g., SEMrush/Conductor)
  • Stay up to date on industry trends, emerging technologies, and best practices, including AI.

DESIRED ATTRIBUTES

  • Strong relationship building andcommunication skills including use of humble inquiry
  • Ability to work in a matrixed environment
  • Exceptional flexibility and ability to understand all points of view
  • Understanding of internal business partner and external customer needs
  • Focused, efficient and realistic
  • Ability to work with associates and leadership of all levels
  • Strong project management, organizational and planning skills
  • Ability to manage multiple and rapidly changing priorities
  • Ability to connect insights and recommendations to support brand goals and business objectives.

Work Shift:

Day

Scheduled Weekly Hours :

40

Department

System Media Buys

Join us!
... if your passion is to work in a caring environment
... if you believe that learning is a life-long process
... if you strive for excellence and want to be among the best in the healthcare industry

Equal Employment Opportunity

OhioHealth is an equal opportunity employer and fully supports and maintains compliance with all state, federal, and local regulations. OhioHealth does not discriminate against associates or applicants because of race, color, genetic information, religion, sex, sexual orientation, gender identity or expression, age, ancestry, national origin, veteran status, military status, pregnancy, disability, marital status, familial status, or other characteristics protected by law. Equal employment is extended to all person in all aspects of the associate-employer relationship including recruitment, hiring, training, promotion, transfer, compensation, discipline, reduction in staff, termination, assignment of benefits, and any other term or condition of employment 

What OhioHealth employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About OhioHealth

Sourced by ZipRecruiter

OhioHealth is a not-for-profit, faith-based health system based in Columbus, Ohio, US. Operating since 1981, it is one of the largest and most comprehensive health systems in its area of operation. OhioHealth's business is grounded at the union of the healthcare and medical industry. The organization provides a full range of healthcare services from acute hospital care to rehabilitative and long-term care, including medical research and development.

Industry

Hospitals and health care and social assistance

Company size

10,000+ Employees

Headquarters location

Columbus, OH, US

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