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Sem Jobs in Michigan (NOW HIRING)

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... You will work closely with our development, content, and marketing teams to identify opportunities ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... You will work closely with our development, content, and marketing teams to identify opportunities ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about ... You will work closely with our development, content, and marketing teams to identify opportunities ...

Apex Systems

SEO Specialist

Detroit, MI

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

Uckele

Marketing Manager

Blissfield, MI

This includes marketing support for Contract Manufacturing services, SEO/SEM content and keyword execution to grow traffic, and management of social media channels. Essential Duties: Execute and ...

New

General Motors

SEO Senior Specialist

Detroit, MI · On-site

You will work closely with media, site, analytics, product, and marketing partners to identify ... Conduct comprehensive technical SEO audits of GM websites and experiences, identifying issues ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

You will work closely with media, site, analytics, product, and marketing partners to identify ... Conduct comprehensive technical SEO audits of GM websites and experiences, identifying issues ...

MJH Life Sciences®

$50K - $55K/yr

You will work across email, social media, paid search, SEO, and display advertising -- collaborating with marketing, content, and sales teams to ensure campaigns are on-strategy, consistently ...

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All JobsSem JobsSem Jobs in Michigan

Sem information

See Michigan salary details

$99.8K

$108.9K

$116.4K

How much do sem jobs pay per year?

As of Aug 23, 2026, the average yearly pay for sem in Michigan is $108,949.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,600.00 and $113,300.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What are the most commonly searched types of Sem jobs in Michigan?

The most popular types of Sem jobs in Michigan are:

What are popular job titles related to Sem jobs in Michigan?

For Sem jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Sem jobs in Michigan look for?

The top searched job categories for Sem jobs in Michigan are:

Sem jobs near you
Infographic showing various Sem job openings in Michigan as of August 2026, with employment types broken down into 87% Full Time, 7% Part Time, 2% Temporary, 3% Contract, and 1% Nights. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $108,949 per year, or $52.4 per hour.

SEO Specialist

Perfect Afternoon

Pleasant Ridge, MI • On-site

$70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago

Job description

SEO Specialist
Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines.
General Job Description
As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance.
This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected.
SEO Strategy & Execution
Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites.
Technical SEO
Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation.
Keyword Research & Content Optimization
Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized.
SEO Audits
Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes.
Analytics & Reporting
Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations.
Collaboration
Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates.
Local & Multi-Location SEO
Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable.
WordPress SEO
Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization.
SEO Tools & Platforms
Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities.
Trends & Best Practices
Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects.
Responsibilities
Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment.
SEO Tools Proficiency
Experience using tools such as:
  • SEMrush or Ahrefs
  • Screaming Frog or Sitebulb
  • Google Analytics (GA4)
  • Google Search Console

Technical SEO Knowledge
Strong understanding of:
  • Crawlability and indexing
  • Site architecture and internal linking
  • Schema markup
  • Page speed and Core Web Vitals
  • Redirects and canonical tags

Content & Keyword Strategy
Ability to conduct keyword research, analyze competition, and develop optimization strategies that align with search intent.
Communication
Strong ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders.
Problem-Solving
Ability to diagnose ranking issues, traffic drops, or site performance problems and develop practical solutions.
Local to Detroit
Ideal candidates will be local to Detroit, MI, and able to work in-office & hybrid.
What can you expect from us?
  • A fair and competitive salary based on your experience and what you bring to our agency
  • A great team environment in a fast-paced, non-corporate environment (including work-from-home opportunities)
  • 18 days of PTO and paid holidays
  • Health, vision, dental, and short-term disability insurance & 401K
  • No micro-management - we allow you to grow, learn, and share your opinions and ideas

Requirements
  • A minimum of 2 years of agency experience
  • 2+ years of experience working professionally in SEO or digital marketing
  • Bachelor's degree in marketing, communications, business, or a related field
  • Proven experience improving organic search rankings, traffic, and technical site performance
  • Experience working with WordPress or similar CMS platforms
  • Strong analytical skills and comfort working with SEO data and reporting
  • Excellent written and verbal communication skills with strong attention to detail
  • Ability to work independently and as part of a team in a fast-paced environment, managing multiple projects simultaneously
  • Logical thinking and problem-solving skills, with the ability to translate data into actionable insights
  • Self-motivated, organized, and eager to learn
  • Mac proficiency

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