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Sem Jobs in Michigan (NOW HIRING)

The Pond Guy

SEO Content Strategist

Armada, MI · On-site

Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations Success in this role will be measured by growth in organic ...

Dynamics ATS Organic

Digital Marketing Manager

Lansing, MI · On-site

$80K - $110K/yr

Qualified Digital Marketing Managers will have most, if not all, of the following: * 3+ years of recent Digital Marketing experience with a focus on lead generation, SEO/SEM, social media, and paid ...

Optimal Inc.

Welding Engineer

Warren, MI · On-site

$33.50 - $46/hr

SEM experience is a plus. SEM is used to examine weld quality, fractures, microstructure, inclusions, porosity, and other features at high resolution.Education Requirement:Bachelors Degree required.

Optimal Inc.

Welding Engineer

Warren, MI · On-site

$33.50 - $46/hr

Experience with Testing, Scanning and Optical Microscopes is a plus Data base experience is a plus. SEM experience is a plus. SEM is used to examine weld quality, fractures, microstructure ...

HexArmor

Demand Generation Specialist

Grand Rapids, MI · On-site

Plan and execute integrated demand generation campaigns across SEO, SEM, paid social, paid display, and CTV channels * Develop channel strategies that align keyword, audience, media, messaging, and ...

HexArmor

Demand Generation Specialist

Grand Rapids, MI · On-site

Plan and execute integrated demand generation campaigns across SEO, SEM, paid social, paid display, and CTV channels * Develop channel strategies that align keyword, audience, media, messaging, and ...

DISHER

Director of Marketing

Wyoming, MI · On-site

Lead the digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns to drive online visibility and lead generation. * Develop compelling content, including blog posts ...

Noon Ecommerce

Marketing Director

Pleasant Ridge, MI · On-site

The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages ... Develop marketing strategies based on each client's goals, audience, budget, and growth ...

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Showing results 21-40

All JobsSem JobsSem Jobs in Michigan

Sem information

See Michigan salary details

$99.8K

$108.9K

$116.4K

How much do sem jobs pay per year?

As of Sep 14, 2026, the average yearly pay for sem in Michigan is $108,949.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,600.00 and $113,300.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What are the most commonly searched types of Sem jobs in Michigan?

The most popular types of Sem jobs in Michigan are:

What are popular job titles related to Sem jobs in Michigan?

For Sem jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Sem jobs in Michigan look for?

The top searched job categories for Sem jobs in Michigan are:

Sem jobs near you
Infographic showing various Sem job openings in Michigan as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $108,949 per year, or $52.4 per hour.

Digital Marketing Manager

Lansing, MI • On-site

Engineering and Manufacturing Company
See more jobs at Engineering and Manufacturing Companyexternal

$80K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Job description

Digital Marketing Manager – Property Management / Real Estate

A growing Property Management and Real Estate company in the Lansing, MI area is currently seeking a Digital Marketing Manager for a Direct Hire opportunity with their expanding team. This is an exciting opportunity for a marketing professional looking to join a growing organization that offers career advancement, creative ownership, excellent benefits, and a collaborative work environment. Local candidates are preferred.

Digital Marketing Manager salaries are anticipated to be $80,000 - $110,000 annually, based on each candidate's experience and qualifications. All well-qualified candidates will be considered regardless of pay rate. We offer an excellent benefits package including medical, dental, vision, 401(k), paid vacation, paid holidays, bonus potential, and professional development opportunities.

Qualified Digital Marketing Managers will have most, if not all, of the following:

  • 3+ years of recent Digital Marketing experience with a focus on lead generation, SEO/SEM, social media, and paid advertising.
  • Experience managing Google Ads, Meta Ads, Google Analytics (GA4), email marketing, and website content.
  • Experience developing digital campaigns that drive leads, occupancy, leasing activity, or customer engagement.
  • Strong knowledge of WordPress or similar CMS platforms, CRM/marketing automation tools, and marketing analytics.
  • Experience creating engaging content for websites, social media, email campaigns, and online advertising.
  • Excellent project management, communication, and organizational skills.
  • Property Management, Real Estate, Multifamily Housing, Hospitality, or related industry experience is highly preferred.
  • Bachelor's degree in Marketing, Communications, Business, or a related field is preferred; equivalent experience will be strongly considered.
  • Must be authorized to work in the United States (no H-1B sponsorship or student visas considered).
  • Must be able to successfully complete standard pre-employment checks including background, drug screen, and references.