ZipRecruiter

Log In

1

Search Jobs in Rochester, NY (NOW HIRING)

CGI Digital

Digital Account Manager

Rochester, NY · On-site

Guide clients through SEO and search visibility strategies that drive growth * Identify opportunities to expand solutions that genuinely help their business * Partner with your Account Executive and ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive ...

PuroClean

Social Media Experiment 2026

Rochester, NY

$4.8K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

previous pagenext page

Showing results 21-40

All JobsSearch JobsSearch Jobs in Rochester, NY

Search information

See Rochester, NY salary details

$32.1K

$74.5K

$109K

How much do search jobs pay per year?

As of Sep 3, 2026, the average yearly pay for search in Rochester, NY is $74,493.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,700.00 and $90,300.00 per year, depending on experience, location, and employer.

What is a search job?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.

What are the qualifications to get a job in search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

More about Search jobs

What are the most commonly searched types of Search jobs in Rochester, NY?

The most popular types of Search jobs in Rochester, NY are:

What are popular job titles related to Search jobs in Rochester, NY?

For Search jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Search jobs in Rochester, NY look for?

The top searched job categories for Search jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Search jobs?

Cities near Rochester, NY with the most Search job openings:

Search jobs near you
Infographic showing various Search job openings in Rochester, NY as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $74,493 per year, or $35.8 per hour.

Digital Marketing Specialist

Hoselton Auto Mall

East Rochester, NY • On-site

$50K - $65K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Digital Marketing Specialist
Hoselton Auto Mall | East Rochester, NY
Full-Time | $50,000-$65,000 per year
Join the Hoselton Marketing Team
Hoselton Auto Mall is looking for a creative, organized and data-driven Digital Marketing Specialist to join our Marketing Team. This is a full-time, in-office position located at Hoselton Auto Mall in East Rochester, NY.
For more than 100 years, Hoselton has served the Rochester community as a local, family-owned automotive group. This position will help tell the Hoselton story across social media, our websites and other digital channels while supporting Hoselton Toyota, Hoselton Chevrolet, Hoselton Nissan and the Hoselton Pre-Owned Super Center.
The Digital Marketing Specialist supports all things digital at Hoselton Auto Mall. This is a varied, hands-on role for someone who is comfortable reviewing performance, coordinating campaigns and vendors, and creating content that connects with real people. The right candidate understands how SEO, SEM, CRM, paid media, websites, analytics and creative content work together to drive customer engagement, leads and growth. This person will help turn performance data into clear next steps while creating original content that brings the Hoselton story, our people and our vehicles to life.
Primary Responsibilities
1. Paid Media, Integrated Campaigns & Vendor Management
  • Coordinate, monitor and help optimize paid digital campaigns across Google Search, Shopping, Performance Max (PMax), video and Meta platforms.
  • Support the creation and execution of integrated campaigns across email, direct mail, traditional media, websites, social media and paid digital channels.
  • Help manage campaign priorities, budgets and timelines across brands and departments, adjusting quickly as inventory, offers and business needs change.
  • Serve as a day-to-day contact for third-party digital vendors; review strategy, targeting, placements, tracking, lead quality and ROI, and recommend improvements.

2. CRM Marketing, Audience Segmentation & Growth
  • Support and execute CRM marketing efforts that encourage customer retention, re-engagement, service growth and sales opportunities.
  • Build and refine audience segments using customer behavior, ownership history, engagement, lifecycle stage, geography and other first-party data.
  • Create targeted customer journeys and campaigns across email, paid media and direct mail, matching the message and offer to the audience.
  • Help maintain and grow the usable customer database through sound capture, consent and data-quality practices, then use results to improve targeting, timing and messaging.

3. Social Media, Meta & Content Creation
  • Manage day-to-day organic and paid social activity using Meta Business Suite and Meta Ads Manager, with a clear understanding of the purpose of each platform.
  • Plan and maintain social content calendars that balance vehicles, sales, service, employees, community involvement, promotions and brand storytelling.
  • Photograph and film vehicles in ways that make each one distinctive, visually compelling and relevant to the intended audience.
  • Monitor comments, messages, mentions and social performance; respond appropriately and elevate customer concerns when needed.

4. Website, SEO, Analytics & Reporting
  • Maintain accurate, current, customer-focused and OEM-compliant content across Hoselton's public websites and employee site using WordPress, Wix and dealership website tools.
  • Update pages, forms, calls to action, specials, landing pages and campaign content using existing tools, templates and approved brand standards.
  • Conduct routine website and SEO quality checks-including broken links, outdated content, form or inventory-feed issues, search visibility and customer-experience concerns-and coordinate advanced fixes with providers.
  • Use GA4, Semrush and platform analytics to review traffic, engagement, conversions, leads, calls, search performance and customer behavior.
  • Compile concise monthly reporting that explains results, vendor performance, ROI and recommended next steps to the Marketing Team and dealership leadership.

Required Skills & Experience
  • Minimum of two years of full-time, professional experience in digital marketing, advertising, social media or a related marketing role.
  • Hands-on experience with SEO, SEM and paid digital campaigns, including Google Search, Shopping, PMax and video; at least 2 years of GA4 experience and familiarity with Semrush or comparable tools.
  • Strong working knowledge of Meta Business Suite and practical experience with Meta Ads Manager, paid social targeting, campaign setup and reporting.
  • Experience with CRM marketing, database growth, audience segmentation and targeted lifecycle campaigns.
  • Experience managing third-party vendors and evaluating performance against business goals, budgets and ROI.
  • Working knowledge of WordPress, Wix and content-management tools; advanced custom website development is not required.
  • Strong photography and short-form video skills, with the confidence to direct people on camera and create distinctive vehicle content.
  • Strong writing, editing, organization and communication skills, with the ability to shift priorities and manage multiple deadlines.

Preferred Qualifications
  • Associate or bachelor's degree in marketing, communications, digital media, advertising or a related discipline, or equivalent professional experience.
  • Working knowledge of Adobe Creative Suite, Canva, Microsoft Office, Looker Studio and LLM-based AI tools.
  • Portfolio or examples demonstrating paid campaigns, reporting, photography, Reels, video and other digital content.

Benefits
• Competitive pay based on experience
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee discounts on vehicles, service, and parts
• Supportive and collaborative team environment
• Opportunity for professional growth in a stable, locally owned company
Schedule
• Monday to Friday
• Day shift
• In-office position (East Rochester, NY)
How to Apply
Apply now through Indeed or visit our careers page: hoselton.com/careers
Hoselton Auto Mall is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants.

Apply