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Search Jobs in Rochester, NY (NOW HIRING)

Paychex

Sr Search Engine Optimization Analyst

Rochester, NY · On-site

$78.10K - $122.70K/yr

Performs organic search and generative engine optimization analytics, strategic planning, and execution of optimization efforts in support of all external company websites, in order to maximize ...

Lovingly

SEO Generalist

Hopewell, NY · On-site

Role Summary We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search: * Local (maps, packs, listings) * Web (partner sites + lovingly.com)

Launch Focus

SEO Manager

Rochester, NY

We are looking for a SEO Manager. Main duties of the job is to increase search engine results, bring in more traffic, and overall, help increase brand exposure on the website. Increasing social media ...

Scout ET

Elastic Search / .Net Developer

Rochester, NY

$56.50 - $72/hr

Elastic Search / .Net Developer Location: Rochester, NY / Eagan, MN Duration : 9 months Looking for an Elastic Search GURU Preference with some you have worked on C# and Elastic Search. If they have ...

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$32.1K

$74.5K

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How much do search jobs pay per year?

As of May 28, 2026, the average yearly pay for search in Rochester, NY is $74,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,700.00 and $90,300.00 per year, depending on experience, location, and employer.

What Are the Qualifications to Get a Job in Search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What are Search jobs?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

More about Search jobs
What are the most commonly searched types of Search jobs in Rochester, NY? The most popular types of Search jobs in Rochester, NY are:
What are popular job titles related to Search jobs in Rochester, NY? For Search jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Search jobs in Rochester, NY look for? The top searched job categories for Search jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Search jobs? Cities near Rochester, NY with the most Search job openings:
Search jobs near you
Infographic showing various Search job openings in Rochester, NY as of May 2026, with employment types broken down into 81% Full Time, and 19% Part Time. Highlights an 100% In-person job distribution, with an average salary of $74,527 per year, or $35.8 per hour.
Sr Search Engine Optimization Analyst

Sr Search Engine Optimization Analyst

Paychex

Rochester, NY • On-site

$78.10K - $122.70K/yr

Full-time

Medical, Retirement, PTO

Posted 27 days ago

Paychex rating

7.3

Company rating: 7.3 out of 10

Based on 154 frontline employees who took The Breakroom Quiz

185th of 424 rated business services

Job description

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview
Develops and executes overall Search Engine Optimization (SEO/GEO) strategies for the company websites; collaborates with various teams to drive strategy and business plans for lead generation efforts. Performs organic search and generative engine optimization analytics, strategic planning, and execution of optimization efforts in support of all external company websites, in order to maximize returns. Oversees strategic content generation, deployment and syndication in support of department goals.
Responsibilities
  • Develops overall Search Engine Optimization (SEO) strategies for various company websites; collaborates with various teams and managers to drive SEO strategy and business plans for lead generation efforts.
  • Develops, manages, executes and analyzes overall Content Strategies for various company websites to support business objectives.
  • Executes SEO tactics, including ongoing evaluation of keywords, content and metadata, campaign performance tracking, and link building for websites to support online lead generation efforts.
  • Implements On-Page and Off-Page SEO strategies to increase the company presence in major Search Engines.
  • Oversees and implements Localization efforts to increase the company web presence for regional searches.
  • Develops and implements Mobile Search strategies to increase mobile web presence.
  • Partner with the Conversion Rate Optimization (CRO) testing strategies to improve customer user experience, pathing, and conversion of website traffic.
  • Monitors the usage and effectiveness of the various features/pages of the company web sites, utilizing various web metrics and analytics to provide information and recommendations to business units.
  • Develops and generates weekly and monthly reporting for all major organic search metrics, goals tracking, revenue tracking, and other online lead generation activities to ensure ROI and search marketing goals are met.
  • Monitors and administers web analytics dashboards, reports, and reporting tools in order to identify key areas of importance to determine web optimization strategy.
  • Supports business units with online marketing initiatives to ensure effectiveness of product promotions and placement.
  • Collaborates with web designers and web writers to coordinate and perform website optimization through design, content, structure and site architecture recommendations.
  • Ensures the company keeps pace with industry-wide search engine and optimization trends and developments though collaboration with search engine partners, attending webinars and industry events, and conducting online research.
  • Evaluates and leverages new features of 3rd party SEO tools to support online lead generation efforts.
  • Validates data accuracy and resolves any data integrity issues between 3rd party applications and internal systems to ensure lead generation data is accurate.
  • Other duties as assigned to support the general purpose of the position's function.

Qualifications
  • Bachelor's Degree in Marketing, Statistics, English, Communications, Public Relations or related field - Preferred
  • Experience using a variety of SEO analytics tools, including Google Analytics, Yahoo/Bing Webmaster, SEOmoz, SEO Clarity, Opimizely, Tableau, SEM Rush, Skyward, and Divvy HQ, in B2B environment, and utilizes Content Management Systems.
  • 5 years of experience in Search Engine Optimization (SEO) and Content Strategy for moderate to large scale web properties and Experience using analytical tools.
  • Wordpress, Mastery of industry-standard SEO tools such as Ahrefs, SEMrush, Google Search Console, Google Analytics, Google Tag Manager, Screaming Frog, and others.

Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $78,100 - $122,700 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?
    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

      • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
      Not sure if you meet every requirement?
      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
      Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.

    What Paychex employees say

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    About Paychex

    Sourced by ZipRecruiter

    Consult with America's businesses, leveraging Paychex key referral channels and partnerships to educate stakeholders on our services, and provide consultative solutions to increase market share and drive revenue.

    Industry

    Human resources consulting services

    Company size

    10,000+ Employees

    Headquarters location

    Rochester, NY, US

    Year founded

    1971

    Social media

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