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Search Jobs in Rochester, NY (NOW HIRING)

Lovingly

SEO Generalist

Hopewell, NY · On-site

Role Summary We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search: * Local (maps, packs, listings) * Web (partner sites + lovingly.com)

Launch Focus

SEO Manager

Rochester, NY

We are looking for a SEO Manager. Main duties of the job is to increase search engine results, bring in more traffic, and overall, help increase brand exposure on the website. Increasing social media ...

Scout ET

Elastic Search / .Net Developer

Rochester, NY

$56.50 - $72/hr

Elastic Search / .Net Developer Location: Rochester, NY / Eagan, MN Duration : 9 months Looking for an Elastic Search GURU Preference with some you have worked on C# and Elastic Search. If they have ...

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How much do search jobs pay per year?

As of Jun 18, 2026, the average yearly pay for search in Rochester, NY is $74,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,700.00 and $90,300.00 per year, depending on experience, location, and employer.

What Are the Qualifications to Get a Job in Search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What are Search jobs?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.
More about Search jobs
What are the most commonly searched types of Search jobs in Rochester, NY? The most popular types of Search jobs in Rochester, NY are:
What are popular job titles related to Search jobs in Rochester, NY? For Search jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Search jobs in Rochester, NY look for? The top searched job categories for Search jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Search jobs? Cities near Rochester, NY with the most Search job openings:
Search jobs near you
Infographic showing various Search job openings in Rochester, NY as of June 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 100% In-person job distribution, with an average salary of $74,527 per year, or $35.8 per hour.
SEO Generalist

SEO Generalist

Lovingly

Hopewell, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Job description

About Lovingly
Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.
We're building systems, not one-off campaigns - and we use AI as a core part of how we operate, not as a buzzword.
Role Summary
We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search:
  • Local (maps, packs, listings)
  • Web (partner sites + lovingly.com)
  • Emerging AI assistants and answer engines

This is not a narrow "SEO specialist" role focused on one site or one channel. You'll define standards, drive execution through others, and personally ship work that moves the numbers.
You won't be fighting to convince people SEO matters. You'll be designing and running the system that proves it.
Requirements
What You'll Own
Outcomes
  • Organic visibility and traffic growth for:
    • Priority partner florist sites
    • lovingly.com
    • Local search surfaces (GMB/GBP, maps, local packs)
  • SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys
  • Solid technical and local SEO hygiene across high-priority accounts and core lovingly.com sections

System & Standards
  • Create and maintain the SEO playbook for:
    • Partner sites
    • lovingly.com
    • Local search (GBP, listings, basic citations)
  • Define non-negotiable standards for:
    • On-page elements (titles, meta, headings, content blocks)
    • Technical basics (indexation, redirects, robots, sitemaps)
    • Tracking and analytics tied to SEO initiatives

Routing & Delegation
You'll direct (not manage) SEO work done by:
  • Digital Marketing Specialists
    • Landing pages, metadata, content updates, basic technical hygiene
  • Online Business Coaches
    • Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations

You own the standards, priorities, and acceptance criteria. They help you scale execution.
What You'll Do (Day-to-Day)
  • Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
  • Translate audits into:
    • Clear task lists for Digital Marketing Specialists
    • Simple, action-ready checklists for Online Business Coaches
    • Well-defined tickets for Engineering via product/COO when technical changes are needed
  • Design and maintain templates for:
    • Local and store pages
    • Core landing pages and collections
    • High-intent SEO surfaces on lovingly.com
  • Own local SEO hygiene for top partners:
    • GBP category and content setup
    • NAP consistency and basic citations
    • URL + UTM standards for tracking
  • Set up and maintain SEO reporting across:
    • GA4, Search Console, and core dashboards
    • Partner-level scorecards where applicable
  • Use AI tools as a default part of your workflow to:
    • Draft and refine copy at scale
    • Generate briefs, QA checklists, and variant tests
    • Analyze search trends, logs, and performance patterns
  • Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners

How You'll Work With Others
COO & Marketing Leadership
  • Align on which partners, markets, and lovingly.com surfaces matter most
  • Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards

Digital Marketing Specialists
  • Provide clear briefs, templates, and definitions of "done" for SEO-related work
  • Review and approve SEO-critical changes before they ship

Online Business Coaches
  • Equip them with simple, actionable SEO checklists for florists
  • Turn field conversations into real improvements in listings and onsite content

Engineering & Product
  • Create clear, concise technical SEO requests
  • Validate implementations when they go live and ensure tracking remains clean

You'll Thrive in This Role If You...
  • Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
  • Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
  • Are deeply curious about how SEO interacts with AI assistants and answer engines
  • Are comfortable owning both strategy and execution - you can design systems and do the work
  • Use AI and analytics tools as a core part of your process, not an afterthought
  • Can create clarity from ambiguity and move work forward without waiting for perfect specs
  • Are able to clearly communicate:
    • What you're doing
    • Why it matters
    • What you're seeing in the data

This Role Is Probably Not a Fit If...
  • You need detailed step-by-step direction to feel confident shipping work
  • You prefer a narrow scope (e.g., "just content" or "just technical audits")
  • You're attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
  • You're looking for a pure strategy role or need direct reports to feel effective

Role Structure
  • Role type: Individual contributor
  • Reports to: COO
  • Location: Hybrid - regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days

Benefits
Compensation Bands
  • Level 1: $75K-$110K + potential bonus/stipend
  • Level 2: $110K-$150K + potential bonus/stipend
  • Level 3: $150K-$200K + larger potential bonus/stipend tied to impact

Level determined by demonstrated cross-domain impact and AI implementation capability
Benefits & Work Environment
  • Health & Wellness: Comprehensive health insurance, dental, vision
  • Time Off: 22 days PTO + holidays + 4 Floating holidays
  • Retirement: 401(k) with company match up to 3%
  • Equipment: Latest Mac laptop

Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell Junction, NY office for collaboration and strategic sessions
How to Apply
Apply directly through Workable with your resume and a brief note including:
  • One SEO project you're proud of
  • The levers you pulled (technical, content, local, etc.)
  • The measurable impact it had

If you're energized by the idea of architecting how an entire ecosystem wins in search - across local, web, and AI assistants - we'd love to hear from you.

Apply