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Search Engine Optimization Jobs in Reston, VA (NOW HIRING)

Implement and maintain Search Engine Optimization (SEO) best practices to improve website visibility and performance. * Collaborate with stakeholders to enhance User Experience (UX) and ensure ...

Collaborate with internal teams and external partners to manage SEO, reputation management, social media, and lead tracking platforms. * Develop and execute email and nurture campaigns to support ...

Collaborate with internal teams and external partners to manage SEO, reputation management, social media, and lead tracking platforms. * Develop and execute email and nurture campaigns to support ...

Marketing Communications Specialist II

Fairfax, VA

$62.30K - $81.90K/yr

... and SEO (Search Engine Optimization) capabilities to support market penetration and align with marketing strategic initiatives - Considerable Impact • Implement industry best practices for ...

FLEX Senior Analyst, Digital

Bethesda, MD · Hybrid

$105.10K - $124.30K/yr

Our team creates annual digital marketing programs including SEO, Content, Merchandising, and Paid Media tactics. Additionally, we create property websites for hotel-specific needs (ex: restaurant ...

This person will own our search engine optimization (SEO) strategy with a focus on AI search readiness and support channel leads by developing end-to-end marketing strategies for our suite of ...

... SEO, troubleshooting technical issues, and integrating multimedia and digital assets into client web environments. • The Website Developer collaborates with writers, designers, publishers, and ...

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Search Engine Optimization information

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$35.9K

$70.1K

$107.2K

How much do search engine optimization jobs pay per year?

As of May 30, 2026, the average yearly pay for search engine optimization in Reston, VA is $70,108.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,100.00 and $78,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
What job categories do people searching Search Engine Optimization jobs in Reston, VA look for? The top searched job categories for Search Engine Optimization jobs in Reston, VA are:
What cities near Reston, VA are hiring for Search Engine Optimization jobs? Cities near Reston, VA with the most Search Engine Optimization job openings:
Infographic showing various Search Engine Optimization job openings in Reston, VA as of May 2026, with employment types broken down into 91% Full Time, 2% Part Time, 1% Temporary, and 6% Contract. Highlights an 88% Physical, 5% Hybrid, and 7% Remote job distribution, with an average salary of $70,108 per year, or $33.7 per hour.
Marketing Manager - Demand Generation, Content & Product Marketing

Marketing Manager - Demand Generation, Content & Product Marketing

IOTAP Inc

Reston, VA • On-site

Full-time

Posted 19 days ago


Job description

Job Type
Full-time
Description
IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.
visit: www.work365apps.com
What You'll Do
Demand Generation & Growth Marketing
  • Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
  • Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
  • Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
  • Coordinate webinars and external events, driving attendance and engagement.
  • Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing
  • Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
  • Own and execute the social media strategy, primarily focusing on LinkedIn.
  • Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
  • Work closely with leadership and technical teams to translate product updates into market-ready messaging.
  • Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution
  • Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
  • Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
  • Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights.
Requirements
  • 3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
  • Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
  • Strong content marketing skills, including blog posts, case studies, and email sequences.
  • Experience managing webinars and virtual events, driving engagement and conversions.
  • Hands-on experience with HubSpot (or similar marketing automation tools).
  • Data-driven mindset-able to analyze marketing performance and optimize accordingly.
  • Self-starter, able to execute independently and work cross-functionally.

Why Join Us?
Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.