Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site +1
$160.20K/yr
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site +1
$160.20K/yr
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
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Implement and maintain Search Engine Optimization (SEO) best practices to improve website visibility and performance. * Collaborate with stakeholders to enhance User Experience (UX) and ensure ...
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site
$160.20K/yr
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI.
Quick apply
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site
$160.20K/yr
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI.
Collaborate with internal teams and external partners to manage SEO, reputation management, social media, and lead tracking platforms. * Develop and execute email and nurture campaigns to support ...
Quick apply
Collaborate with internal teams and external partners to manage SEO, reputation management, social media, and lead tracking platforms. * Develop and execute email and nurture campaigns to support ...
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This role requires a strong understanding of SEO/SEM, digital marketing, brand storytelling, and content strategy . Key Responsibilities: * Develop clear, concise, and compelling copy for digital ...
Content Development/Tech Writer 16702
Fairfax, VA · On-site
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Social Media Specialist - Writer
Washington, DC · On-site +1
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Social Media Specialist - Writer
Washington, DC · On-site +1
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Social Media Specialist - Writer
Washington, DC · On-site +1
Apply SEO and AEO principles where appropriate. * Use social media management systems to support scheduling and content coordination. * Adapt messages for different audiences, platforms, campaign ...
Social Media Specialist - Writer
Washington, DC · On-site +1
Apply SEO and AEO principles where appropriate. * Use social media management systems to support scheduling and content coordination. * Adapt messages for different audiences, platforms, campaign ...
Apply SEO and AEO principles where appropriate. * Use social media management systems to support scheduling and content coordination. * Adapt messages for different audiences, platforms, campaign ...
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Marketing Communications Specialist II
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Marketing Communications Specialist II
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Washington, DC · Hybrid
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Paid Media & Performance Marketing Intern
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Quick apply
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FLEX Senior Analyst, Digital
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This person will own our search engine optimization (SEO) strategy with a focus on AI search readiness and support channel leads by developing end-to-end marketing strategies for our suite of ...
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Search Engine Optimization information
See Reston, VA salary details
$35.9K - $42.4K
2% of jobs
$42.4K - $48.8K
7% of jobs
$48.8K - $55.3K
15% of jobs
$55.5K is the 25th percentile. Wages below this are outliers.
$55.3K - $61.8K
24% of jobs
The median wage is $62.5K / yr.
$61.8K - $68.3K
16% of jobs
$74.3K is the 75th percentile. Wages above this are outliers.
$68.3K - $74.8K
12% of jobs
$74.8K - $81.2K
8% of jobs
$81.2K - $87.7K
5% of jobs
$87.7K - $94.2K
5% of jobs
$94.2K - $100.7K
3% of jobs
$100.7K - $107.2K
2% of jobs
$35.9K
$70.1K
$107.2K
How much do search engine optimization jobs pay per year?
What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?
How does an SEO professional typically collaborate with content creators and web developers?
What is Search Engine Optimization (SEO)?

Full-time
Posted 19 days ago
Job description
Full-time
Description
IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.
visit: www.work365apps.com
What You'll Do
Demand Generation & Growth Marketing
- Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
- Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
- Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
- Coordinate webinars and external events, driving attendance and engagement.
- Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.
Content & Product Marketing
- Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
- Own and execute the social media strategy, primarily focusing on LinkedIn.
- Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
- Work closely with leadership and technical teams to translate product updates into market-ready messaging.
- Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.
Collaboration & Execution
- Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
- Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
- Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.
Continuously track and report on KPIs, refining strategies based on performance insights.
Requirements
- 3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
- Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
- Strong content marketing skills, including blog posts, case studies, and email sequences.
- Experience managing webinars and virtual events, driving engagement and conversions.
- Hands-on experience with HubSpot (or similar marketing automation tools).
- Data-driven mindset-able to analyze marketing performance and optimize accordingly.
- Self-starter, able to execute independently and work cross-functionally.
Why Join Us?
Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.
About IOTAP
Sourced by ZipRecruiter
Industry
It services
Company size
11 - 50 Employees
Headquarters location
Reston, VA, US
Year founded
2004