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Search Engine Optimization Jobs in Racine, WI (NOW HIRING)

Inpro

Digital Merchandising & PIM Specialist

Muskego, WI · On-site

$109K - $109K/yr

... SEO & Product Discoverability • Establish and maintain product content standards and governance processes. • Conduct ongoing audits to identify missing, outdated, or inconsistent product ...

Milwaukee Tool

Web Merchant

Milwaukee, WI · On-site

Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content ...

Milwaukee Tool

Web Merchant

Milwaukee, WI · On-site

Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content ...

Milwaukee-Tool

Web Merchant

Milwaukee, WI · On-site

$60 - $80/hr

Working cross-functionally with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams, this role uses customer insights, analytics, SEO, experimentation, and content ...

Continental

Paid Marketing Intern

Menomonee Falls, WI · On-site

$16 - $18/hr

Experience with basic content management systems (CMS), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and HTML * Experience using Facebook, Instagram, and other social media ...

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Showing results 21-40

All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Racine, WI

Search Engine Optimization information

See Racine, WI salary details

$32.4K

$63.2K

$96.6K

How much do search engine optimization jobs pay per year?

As of Sep 7, 2026, the average yearly pay for search engine optimization in Racine, WI is $63,189.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,700.00 and $70,300.00 per year, depending on experience, location, and employer.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and may focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics or SEMrush. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but it is accessible with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve employment prospects.

What job categories do people searching Search Engine Optimization jobs in Racine, WI look for?

The top searched job categories for Search Engine Optimization jobs in Racine, WI are:

What cities near Racine, WI are hiring for Search Engine Optimization jobs?

Cities near Racine, WI with the most Search Engine Optimization job openings:

Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Racine, WI as of August 2026, with employment types broken down into 18% Internship, 64% Full Time, and 18% Contract. Highlights an 68% In-person, and 32% Remote job distribution, with an average salary of $63,189 per year, or $30.4 per hour.

Digital Merchandising & PIM Specialist

Inpro

Muskego, WI • On-site

$109K - $109K/yr

Full-time

Posted 28 days ago

Job description

Product Information Management (PIMLY Ownership)
  • Serve as the primary administrator and business owner of the PIMLY platform.

• Manage the product content lifecycle from creation through ongoing maintenance and optimization.
• Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.
• Ensure product information is accurate, complete, consistent, and aligned across all digital channels.
Product Detail Page (PDP) Optimization
  • Create, maintain, and continuously improve Product Detail Page (PDP) content.

• Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.
• Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.
• Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.
Digital Asset & Image Management
• Manage product imagery within PIMLY and support digital asset systems.
• Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.
• Ensure assets meet company branding, quality, accessibility, and e-commerce standards.
SEO & Product Discoverability
• Establish and maintain product content standards and governance processes.
• Conduct ongoing audits to identify missing, outdated, or inconsistent product information.
• Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.
• Develop KPIs and scorecards related to product content, completeness, and quality.
• Recommend process improvements to streamline product content workflows.
Data Quality & Governance
  • Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

Website & Digital Experience
  • Manage website content updates and ongoing website improvements.

• Support website personalization and customer experience initiatives.
• Monitor website usability and recommend enhancements.
• Analyze website behavior using GA4 and other digital analytics tools.
• Conduct periodic audits for SEO, accessibility, content quality, and user experience.
Ecommerce Operations
  • Support administration and optimization of Salesforce Commerce Cloud (SFCC).

• Monitor ecommerce performance metrics and customer purchasing behavior.
• Partner with Sales and Product teams to improve online merchandising.
• Assist with testing and deployment of new ecommerce functionality.
• Identify opportunities to improve product discoverability and conversion rates.
Analytics & Reporting
• Develop and maintain dashboards for website, ecommerce, and product content performance.
• Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.
• Translate data into actionable recommendations for stakeholders.
Cross-Functional Collaboration
  • Partner with Product Management to launch new products and update existing product information.

• Collaborate with Marketing Communications to ensure product messaging consistency.
• Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.
• Support continuous improvement initiatives across digital channels.
Required :
  • Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field.

• 2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.
• Experience working in a Product Information Management (PIM) system.
• Strong understanding of product content strategy and digital merchandising.
• Experience with SEO and content optimization.
• Strong organizational and project management skills.
Preferred:
  • Experience with PIMLY or other enterprise PIM platforms.

• Salesforce Commerce Cloud (SFCC) experience.
• Salesforce Marketing Cloud (SFMC) experience.
• Knowledge of Google Merchant Center requirements.
• Experience with product taxonomy and attribute management.
• Experience managing digital assets and DAM platforms.
• Basic HTML and CMS knowledge.
• Experience with Google Analytics (GA4) and digital reporting.
• Experience with SEO and content optimization
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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