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Search Engine Optimization Jobs in Lexington, MA

Simply Business

Senior Manager, SEO & GEO

Boston, MA · On-site

$114K - $189K/yr

This is not a traditional SEO marketing role. You'll be leading experimentation and helping to set the foundation in architecting autonomous agents, building real-time workflows and visibility ...

Travelers

Senior Manager, SEO & GEO

Boston, MA · Remote

$114K - $189K/yr

This is not a traditional SEO marketing role. You'll be leading experimentation and helping to set the foundation in architecting autonomous agents, building real-time workflows and visibility ...

Simply Business

Senior Manager, SEO & GEO

Boston, MA · Remote

$114K - $189K/yr

This is not a traditional SEO marketing role. You'll be leading experimentation and helping to set the foundation in architecting autonomous agents, building real-time workflows and visibility ...

MarketBridge

Director, SEM

Boston, MA · Remote

Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business * Manage SEM budgets, forecasts, pacing, and ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Lexington, MA

Search Engine Optimization information

See Lexington, MA salary details

$38.8K

$75.7K

$115.7K

How much do search engine optimization jobs pay per year?

As of Aug 10, 2026, the average yearly pay for search engine optimization in Lexington, MA is $75,714.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $84,300.00 per year, depending on experience, location, and employer.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but building skills in keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush can improve prospects. Entry-level roles may require some experience or certifications, but many employers value practical knowledge and a strong understanding of digital marketing principles.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
What cities near Lexington, MA are hiring for Search Engine Optimization jobs? Cities near Lexington, MA with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Lexington, MA as of August 2026, with employment types broken down into 78% Full Time, 17% Part Time, and 5% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $75,714 per year, or $36.4 per hour.

Senior Manager, SEO & GEO

Simply Business

Boston, MA • On-site

$114K - $189K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 4 days ago

Job description

Who Are We?
Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We're doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online.
Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.
More importantly, we're doing it all while taking care of our people. We've consistently been named a best place to work, including most recently ranking in Built In's 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If you're smart and passionate about delivering brilliant customer experiences, we'd love to hear from you.
Job Category
Marketing
Position Type
Permanent
Compensation Overview
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
Salary Range
$114,700.00 - $189,200.00
Target Openings
1
What Is the Opportunity?
Simply Business is seeking a visionary Senior Manager, SEO & GEO to lead our search strategy into the next era. We are looking for a leader who understands that the future of search extends far beyond keywords and is deeply intertwined with user experience, Generative AI and large language models. You will sit at the intersection of marketing strategy and technical execution, designing and deploying the systems that allow the team to move faster and focus on higher-leverage work. This is not a traditional SEO marketing role. You'll be leading experimentation and helping to set the foundation in architecting autonomous agents, building real-time workflows and visibility tracking pipelines as well as scalable technical automations that transform our marketing engine into an elite, self-sustaining growth system. You will champion this "Search Everywhere" strategy, ensuring it acts as a core component of our product and business architecture.What Will You Do?
  • Strategic Leadership: Evolve the framework and strategy for SEO, Generative Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals and establishing a clear learning agenda
  • Data Driven Execution: Create and drive the SEO and GEO roadmap, managing prioritization, execution and optimization of performance oriented initiatives. Conduct in-depth analysis on keyword, topic cluster, and entity to expand content authority and improve discoverability across search and AI ecosystems
  • Marketing Automation & AI Agents: Pilot and scale the use of AI tools, vendor platforms, and automated workflows to streamline repetitive marketing tasks; test into autonomous agents and programmatic scripts for high-impact use cases like competitive content gap analysis, forum sentiment tracking, and bot crawl-readiness.
  • Experimentation & Reporting: Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.). Maintain dashboard systems that track traditional SEO rankings alongside brand sentiment and citation share within these LLM environments to provide actionable strategic insights.
  • Cross-Functional Collaboration: Partner directly with our agencies, vendors and internal teams like Paid Media, Content, Operations, Product and Engineering teams to translate strategy into action, establishing EEAT practices throughout, including authorship, freshness workflows, net new content and technical enhancements such as structured data.
  • Product Partnership & Discoverability: Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages, content hubs, off-site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms
  • Innovation & Best Practices: Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients, ensuring our approach is always cutting-edge

What We're Looking For
  • Experience: 10+ years of experience in SEO, with a proven track record of developing and executing successful, large-scale organic search strategies.
  • AI, LLM & RAG Familiarity: Demonstrated fluency in how Large Language Models search, retrieve data (Retrieval-Augmented Generation / RAG), and evaluate sources. Experience building and testing tools utilizing LLM-powered orchestration or agent frameworks is highly preferred
  • Technical Acumen: A deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup.
  • Analytical Skills: Strong analytical and quantitative skills with a proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog and others. The ability to interpret complex data and derive actionable, business-focused insights.
  • Communication & Influence: Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders and leadership
  • Leadership: Experience in a senior or leadership role, with a proven ability to communicate strategy to different leaders, lead agency and vendor relationships, mentor team members, and drive collaboration across diverse business units.

What Is in It for You?
Here are some of the great benefits and perks that come from being a Simply Business employee:
  • Group plan for medical, dental, vision, and prescription drug coverage.
  • Short term disability, long term disability, and life insurance coverage.
  • Participation in the Company's bonus program-Participation in 401(k) plan with a 5% employer match.
  • Commuter benefits to help cut down on parking and public transit costs.
  • 25 days of vacation time plus 10 sick days and 10 company holidays.
  • A genuine investment in your learning and development-Regular team outings and volunteer opportunities.
  • An awesome office space.
  • A hybrid working model, giving our employees great choice and flexibility to work in a way that's best for their particular job, their teams, and their lives.

Employment Practices
Simply Business is an equal opportunity employer. We're committed to welcoming and helping employees grow within an inclusive & diverse culture.

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