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Search Engine Optimization Manager Jobs in Washington, PA

Sage Hospitality

Marketing Manager

Pittsburgh, PA · On-site

Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO * Direct, manage or assist designated hotels and agencies in all areas ...

Salem Surround

Account Executive Sales

Pittsburgh, PA · On-site

... (SEM, SEO, programmatic, OTT/CTV, social media, email marketing) * Consultative selling approach with strong communication skills * CRM proficiency and comfort working with data and performance ...

Maiello, Brungo & Maiello, LLP

Be Seen First

Marketing Director - Law Firm

Pittsburgh, PA · On-site

$45K - $50K/yr

Apply SEO best practices, including keyword strategy and content optimization Digital Marketing and Content Creation * Manage and update the firm's website using WordPress * Create and publish social ...

Citizens

Senior Digital Content Partner

Pittsburgh, PA · On-site +1

$80K - $133K/yr

Ensure content aligns to SEO best practices, customer needs, and financial education priorities ... Supports project management/coordination roles as needed and additional responsibilities as ...

Citizens

Senior Digital Content Partner

Pittsburgh, PA · On-site +1

$80K - $133K/yr

Ensure content aligns to SEO best practices, customer needs, and financial education priorities ... Supports project management/coordination roles as needed and additional responsibilities as ...

Wolfe

Senior Digital Marketing Manager

Pittsburgh, PA · On-site

As a Digital Marketing Manager focused on SEM, you will own the planning, optimization, and performance of our paid search campaigns across Google Ads and Microsoft Ads, using AI-powered analytics ...

Atria Group LLC

Site catalyst

Pittsburgh, PA · On-site

... management skills Ability to analyze key metrics to measure success of content marketing programs, digital marketing campaigns and SEO efforts Additional Information GOOD COMMUNICATION SKILLS ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Washington, PA

Search Engine Optimization Manager information

See Washington, PA salary details

$37.2K

$80.1K

$125K

How much do search engine optimization manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for search engine optimization manager in Washington, PA is $80,108.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $90,600.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Washington, PA are hiring for Search Engine Optimization Manager jobs?

Cities near Washington, PA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Marketing Manager

Sage Hospitality

Pittsburgh, PA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Why us?
The Atterbury isn't just a hotel - it's a story Pittsburgh is still writing. Housed in one of the city's most storied buildings and reborn as a Marriott Autograph Collection property, we're guided by three pillars: Abundance, Wonder, and Confluence. As Marketing Manager, you won't inherit a playbook - you'll help author one, shaping how a new brand introduces itself to a city defined by grit, creativity, and reinvention.
At Sage Hospitality Group, we believe in the power of place and the people who bring it to life. We're a company built on enriching lives one experience at a time, and we back that up with real investment in your growth - development opportunities, a culture that celebrates bold ideas, and leaders who want to see you rise. If you're a storyteller at heart who wants your work to leave a mark on a city, this is your moment. Come tell the story of The Atterbury - and write the next chapter of your own.
Job Overview
The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
Responsibilities
  • Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
  • Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
  • Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
  • Conduct and track on-going email marketing campaigns for a variety of hotel business units
  • Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
  • Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
  • Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
  • Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
  • Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
  • Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
  • Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
  • Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
  • Develop and implement companywide Public Relations initiatives and programs.
  • Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
  • Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
  • Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
  • Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
  • Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
  • Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
  • Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
  • Current search engine optimization (SEO) strategies
  • Use of content management systems (CMSs) to update hotel websites
  • Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
  • Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualifications
Education/Formal Training
A four year college degree or equivalent education/experience.
Experience
Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills
  • Strong interpersonal, verbal and written communication skills
  • Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
  • Ability to negotiate effectively
  • Excellent attention to detail and multi-tasking skills
  • Professional appearance and manner
  • Computer literacy, specifically MS Word for Windows
  • Communication at all levels; multi-tasking; time management

Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Occasional standing.
  • Occasional carrying and lifting of files and office items up to 25 lbs.

Environment
95% indoor office environment
Sage Hospitality Group logo

About Sage Hospitality Group

Sourced by ZipRecruiter

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

Industry

Hospitality services

Company size

1,001 - 5,000 Employees

Headquarters location

Denver, CO, US

Year founded

1984

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