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Search Engine Optimization Manager Jobs in Washington, NJ

Victaulic

Digital Marketing Manager

Easton, PA · On-site

The Digital Marketing Manager is tasked with removing roadblocks, introducing new capabilities, and ... Deep understanding of the full digital marketing ecosystem: paid media, SEO, web, email, social ...

Victaulic

Digital Marketing Manager

Easton, PA

Develop and manage the digital budget, ensuring effective allocation of resources and alignment ... Deep understanding of the full digital marketing ecosystem: paid media, SEO, web, email, social ...

Crayola LLC

Retail Media Specialist

Easton, PA

... Manager, Sales and Brand Activation teams to drive traffic and conversions. Digital Shelf Support: * Content Collaboration: Work with SEO and content teams to ensure paid and organic efforts ...

Triman Industries Inc

Marketing Coordinator

Morristown, NJ · On-site

$28.85 - $31.25/hr

... management, email marketing, and online advertising. * Excellent written and verbal communication skills. * Ability to travel as needed for trade shows and events. * Knowledge of SEO, Google ...

Crayola

Retail Media Specialist

Easton, PA · On-site

... Manager, Sales and Brand Activation teams to drive traffic and conversions. Digital Shelf Support: * Content Collaboration: Work with SEO and content teams to ensure paid and organic efforts ...

Crayola

Retail Media Specialist

Easton, PA · On-site

... Manager, Sales and Brand Activation teams to drive traffic and conversions. Digital Shelf Support: * Content Collaboration: Work with SEO and content teams to ensure paid and organic efforts ...

Crayola

Retail Media Specialist

Easton, PA · On-site

... Manager, Sales and Brand Activation teams to drive traffic and conversions. Digital Shelf Support: * Content Collaboration: Work with SEO and content teams to ensure paid and organic efforts ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Washington, NJ

Search Engine Optimization Manager information

See Washington, NJ salary details

$38.8K

$83.5K

$130.3K

How much do search engine optimization manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for search engine optimization manager in Washington, NJ is $83,529.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,800.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Washington, NJ are hiring for Search Engine Optimization Manager jobs? Cities near Washington, NJ with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you

Manager, Digital Marketing (Aesthetic Medical Device)

Bausch Health

Bridgewater, NJ • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 6 days ago

Job description

Manager, Digital Marketing (Aesthetic Medical Device)
Job Location: Bridgewater, New Jersey, USA
Job Requisition ID: 14795
Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it-where your skills and values drive our collective progress and impact.
The Digital Campaign & Brand Activation Manager leads the development and execution of integrated digital campaigns that build brand equity, accelerate demand, and drive measurable business impact across Thermage, Fraxel, Clear + Brilliant, and VASER.
This role orchestrates paid media, digital storytelling, influencer activation, CRM journeys, and omnichannel campaign execution across the full funnel.
The Manager serves as the digital integrator between Brand, PRC, Creative Agencies, Sales, and IT - ensuring cohesive strategy, flawless production, and continuous performance optimization. They will directly manage the Marketing Coordinator and own day-to-day agency leadership, campaign planning, and execution excellence.
Responsibilities
Campaign Strategy & Integrated Planning
  • Lead annual and quarterly digital campaign planning across paid, owned, and earned channels.
  • Translate brand goals into integrated media briefs, full-funnel activation plans, and audience strategies.
  • Develop channel strategies across META, Google, programmatic, influencers, CTV, and retargeting.
  • Build robust campaign roadmaps aligned to brand plans, launches, promotions, and event priorities.

Digital Brand Activation
  • Lead digital activation for product launches, global campaigns, seasonal pushes, and in-market initiatives.
  • Drive the development of digital-first creative, storytelling frameworks, and content amplification plans.
  • Partner with Brand, PR, and Comms teams to execute influencer content, KOL integrations, and co-branded content moments.
  • Oversee digital extensions for major events (ASDS, AAD, roadshows), including pre-event demand, onsite digital capture, and post-event nurturing.

Paid Media Ownership
  • Manage media agencies (BMF, Periphery, Meta Studios, etc.) to deliver high-performance campaigns.
  • Oversee media plans, forecasting, pacing, and KPI alignment.
  • Monitor weekly performance, optimizations, A/B testing, and creative refresh cadence.
  • Own full-funnel analytics for awareness, engagement, traffic, lead generation, and conversion KPIs.

Creative & Content Production Oversight
  • Lead briefing, development, and QC of all digital creative assets (video, static, landing pages, CRM).
  • Manage timelines, asset delivery, PRC submissions, and cross-functional stakeholder review.
  • Ensure all creative meets brand standards, claim requirements, and compliance expectations.

CRM, Web Experience & Lead Nurturing Integration
  • Partner with CRM and IT to build digital journeys connected to campaign triggers and segmentation.
  • Align digital campaigns with landing page experience, UX best practices, SEO, and lead capture optimization.
  • Ensure lead flow accuracy, tagging, tracking, and campaign attribution accuracy.

Performance Analytics & Optimization
  • Own campaign dashboards, measurement plans, and monthly/quarterly reporting.
  • Identify trends, insights, and actionable optimizations for creative, audiences, budgets, and channels.
  • Present performance insights to leadership with recommendations that drive continuous improvement.
  • Support forecasting, budget pacing, and ROI tracking across all campaigns.

Leadership, People Management & Cross-functional Coordination
  • Manage and mentor the Marketing Coordinator to elevate executional excellence.
  • Lead cross-functional alignment with Brand, Sales, Medical/Legal/PRC, IT, and Finance.
  • Manage external agencies and production partners with rigor, ensuring accountability and high-quality output.
  • Act as the operational quarterback for all digital activation workstreams.

Qualifications
Required
  • Minimum bachelor's degree in Marketing, Communications, Business, or related field, preferred MBA or advance degree
  • Five years of experience in digital marketing, paid media, brand activation, or omnichannel campaign roles
  • Proven track record leading integrated paid media campaigns across META, Google, programmatic, influencers, and CTV
  • Strong understanding of digital KPIs, media analytics, reporting dashboards, and testing frameworks
  • Experience managing creative production, PRC/med-legal review, and cross-functional approvals
  • Demonstrated experience managing direct reports, agencies, and complex timelines
  • Excellent project management, communication, and stakeholder leadership skills

Preferred
  • Experience in aesthetics, medical devices, premium beauty, or other regulated categories
  • Familiarity with Salesforce, Marketo, and web optimization tools
  • Experience with influencer programs, video content production, and high-volume creative workflows

The range of starting base pay for this role is $110K-$150K. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.
Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.
We are an Equal Opportunity Employer. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.
Bausch Health logo

About Bausch Health

Sourced by ZipRecruiter

Bausch Health Companies Inc. is a global, diversified pharmaceutical company whose mission is to improve people’s lives with our pharmaceutical products. We develop, manufacture and market a range of products primarily in gastroenterology, neurology, dermatology and international pharmaceuticals. With our leading durable brands, we are delivering on our commitments to patients, health care providers, other stakeholders and society as we build an innovative company dedicated to advancing global health.

Industry

Medical equipment and supplies manufacturing

Company size

10,000+ Employees

Headquarters location

Laval, QC, CA

Social media

Twitter

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