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Search Engine Optimization Manager Jobs in Springdale, AR

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Search Engine Optimization Manager information

See Springdale, AR salary details

$35.4K

$76.2K

$118.9K

How much do search engine optimization manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for search engine optimization manager in Springdale, AR is $76,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $86,200.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What cities near Springdale, AR are hiring for Search Engine Optimization Manager jobs?

Cities near Springdale, AR with the most Search Engine Optimization Manager job openings:

Infographic showing various Search Engine Optimization Manager job openings in Springdale, AR as of July 2026, with employment types broken down into 86% Full Time, 9% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $76,236 per year, or $36.7 per hour.

(USA) Principal, Product Manager, AI Shopping

Walmart

Lowell, AR • On-site

$110K - $220K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago


Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,498 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers


Job description

Position Summary... What you'll do...Role summary:
Walmart is looking for a Product Manager to lead the roadmap for AI Shopping conversion experiences across social commerce journeys. In this role, you will own the strategy and execution for how customers move from AI-led discovery to final purchase, with a focus on reducing friction, improving attribution, and unlocking revenue growth across key customer journeys.  You will partner closely with product teams, engineering, design, analytics, SEO, merchandising, operations, and business stakeholders to optimize the social commerce funnel. This is a high-impact, cross-functional role that combines product strategy, experimentation, funnel analytics, and platform thinking at enterprise scale. 
About the team:
The Principal Product Manager role is part of Walmart’s AI Shopping team, focusing on enhancing conversion, discovery, and social commerce. This team drives key business outcomes including revenue growth, improved conversion rates, and streamlined customer journeys. Leveraging data-driven insights and cross-functional collaboration, the team shapes product strategies and roadmaps that address complex customer needs. Members apply advanced analytics and user research to inform decisions and optimize product lifecycle management. The team fosters innovation and strategic leadership to deliver impactful solutions that support Walmart’s commitment to exceptional customer experiences and business success.
What you'll do:
  • Own and drive the end-to-end roadmap for AI Shopping conversion.
  • Define product strategy and execution plans to drive funnel efficiency.
  • Define success metrics, build dashboards, and monitor performance across the funnel from discovery to add-to-cart to conversion. 
  • Analyze pixel data, attribution models, and funnel analytics to identify friction points and prioritize the highest-impact opportunities. 
  • Work across engineering, analytics, design, operations, and leadership to align on tradeoffs, dependencies, and delivery milestones. 
  • Use customer insights, experimentation, and performance data to guide roadmap decisions and iterate quickly. 
  • Identify opportunities to scale workflows, automate manual processes, and improve platform reliability and attribution accuracy. 

What you'll bring:
  • Customers move more efficiently from discovery to checkout, with less friction and higher conversion at each handoff point. 
  • AI-led journeys drive measurable lifts in revenue, traffic, and acquisition. 
  • Attribution and funnel measurement clearly identify where conversion breaks down and where to invest next. 
  • Social commerce surfaces are better optimized through AEO and SEO, improving organic discovery and qualified traffic. 
  • Cross-functional partners are aligned on priorities, delivery milestones, and business impact. 
  • Influence the broader AI Shopping vision by connecting social commerce, AI discovery, search visibility, and checkout optimization into a cohesive growth strategy. 
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-30009: The annual salary range for this position is $110,000.00 - $220,000.00
Sunnyvale, California US-11656: The annual salary range for this position is $143,000.00 - $286,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in computer science, engineering, or related area and 9 years’ experience in product management. Option 2: 11 years’ experience in product management or related area. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Master’s degree in Computer Science, Engineering, Business Administration, or related area and 8 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture. Masters: Business Administration, Masters: Computer Engineering, Masters: Computer Science Primary Location... 905 Customer Dr, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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