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Search Engine Optimization Manager Jobs in Reading, PA

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Search Engine Optimization Manager information

See Reading, PA salary details

$38.4K

$82.8K

$129.2K

How much do search engine optimization manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for search engine optimization manager in Reading, PA is $82,788.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,200.00 and $93,600.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Reading, PA are hiring for Search Engine Optimization Manager jobs?

Cities near Reading, PA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Medical Component Finishing Operator I - 2nd Shift

The Secant Group, LLC

Quakertown, PA

$16.50 - $19.75/hr

Other

Re-posted 25 days ago

Job description

What we are looking for:

The Quality Inspector / Medical Component Finishing (MCF) Operator performs a variety of different functions in support of preparing medical components for final inspection and packaging. The MCF Operator can be assigned duties such as scouring, heating setting, laser cutting, measuring, cutting and/or inspecting. This position may focus on one area of the MCF department or be crossed trained in more than one functional area. Inspection and testing may be performed on braids, yarns, fabrics for commercial and or R & D products.

Shift: 2nd shift: Monday-Friday 3:00pm-11:00pm with training on 1st shift for 1 month

**$1,000 hiring bonus paid out after 6 months of employment**

What you will do:

  • Inspects and measures product, either visually or through microscopes, to measure and record fabric characterization such as Ends per Inch (EPI), Pics per Inch (PPI), Courses per Inch (CPI), width, diameter, thickness, etc.
  • Inspects product for defects and contamination, according to Work Instructions (WI), Visual Inspection Criteria, SOP’s, and internal specifications.
  • Records and communicates test results manually and/or electronically.
  • Conducts extensive data collection to support the identification of trends to increase yields through process improvement.
  • Enters visual inspections results as well as physical testing results into the applicable tracking databases.
  • Utilizes a variety of testing equipment including, but not limited to optical comparator, hot knife equipment, microscopes, and Scanning Electron Microscopy (SEM) technology.
  • Packs product for transfer to final inspection and final packaging.
  • Scours (washes) product to remove contamination and spin finishes raw materials according to WI.
  • Heat sets products according to specification in order to set construction in final form.
  • Cuts product to specification either manually or using laser cutting machine.
  • Performs additional types of medical component processes such as sewing, skeining, coiling, kitting, and heat pressing.
  • Enters information and uses ERP system to report quantities and time spent on jobs.
  • Other duties as assigned

Who you are:

  • High school graduate or equivalent.
  • Minimum of 0-1 year related experience.
  • Basic understanding of good manufacturing practices and working within regulated industries.
  • Excellent interpersonal skills with proven ability to get along well with others and work in a team environment.
  • Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
  • Possess basic mathematical skills to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.
  • Excellent verbal communication skills.
  • Self-starter with ability to work in a high paced environment and follow WI’s and SOP’s.
  • Ability to properly complete paperwork as required according to work instructions, standards, or other specifications.
  • Excellent dependability and reliability.
  • Strong organizational/time management skills.
  • Strong interpersonal skills with ability to interact with various levels of the organization.
  • Basic computer skills and ability to use MS Office for email.
  • Willingness to accept change, learn, and work with new processes.
  • Familiarity with an ERP system preferred.