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Search Engine Optimization Manager Jobs in Northampton, PA

The Beauty Institute

Marketing Manager

Stroudsburg, PA · Remote

Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM * Meet goals for leads, with weekly reporting on performance metrics * Help identify, select ...

Cross Key Management

IT Specialist

Bethlehem, PA · On-site

... management, and technology solutions to ensure smooth day-to-day operations for agents and staff ... basic SEO initiatives and website functionality in collaboration with marketing teams or ...

Zeroonesolutions

Director of E-commerce

Whitehall, PA · On-site

$90 - $130/hr

Oversee digital marketing campaigns, including SEO/SEM, email marketing, social media, and display ... Partnership Management : Build relationships with key partners and vendors to support e-commerce ...

AditiStaffing

Sr Endeca Developer

Warren, NJ

$56.50 - $74.75/hr

... SEO / SEM Module highly desired / PLUS Experience in Endeca Content Assembler is a PLUS ATG Mid-Sr Developer / Lead Hands on Expeirence in ATG modules like Shopping cart, Order Manager, Checkout ...

Victaulic

Digital Marketing Manager

Easton, PA · On-site

The Digital Marketing Manager is tasked with removing roadblocks, introducing new capabilities, and ... Deep understanding of the full digital marketing ecosystem: paid media, SEO, web, email, social ...

Victaulic

Digital Marketing Manager

Easton, PA · On-site

Develop and manage the digital budget, ensuring effective allocation of resources and alignment ... Deep understanding of the full digital marketing ecosystem: paid media, SEO, web, email, social ...

Crayola

Retail Media Specialist

Easton, PA · On-site

... Manager, Sales and Brand Activation teams to drive traffic and conversions. Digital Shelf Support: * Content Collaboration: Work with SEO and content teams to ensure paid and organic efforts ...

Varsity Tutors

Wordpress Tutor

Allentown, PA · Remote

$18 - $40/hr

Deep knowledge of WordPress site creation, theme selection and customization, page and post management, plugin installation and configuration, media management, basic SEO, widget and menu ...

Hibu

Outside Sales Representative

Quakertown, PA · Hybrid

$90K - $109K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Northampton, PA

Search Engine Optimization Manager information

See Northampton, PA salary details

$37.9K

$81.7K

$127.4K

How much do search engine optimization manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for search engine optimization manager in Northampton, PA is $81,661.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,300.00 and $92,400.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Northampton, PA are hiring for Search Engine Optimization Manager jobs?

Cities near Northampton, PA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Northampton, PA as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $81,661 per year, or $39.3 per hour.

Marketing Content Writer / SEO Copywriter

Famous Smoke Shop

Easton, PA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Job description

Marketing Content Writer/SEO Copywriter
Location: Easton, PA | Job Type: Full-Time
FLSA Status: Exempt | Schedule: Monday through Friday, On-Site
About Us
Famous Cigars, rooted in Famous Smoke Shop-PA, Inc. and the premium cigar industry since 1939, is a growing Easton, PA business spanning retail, catalog, e-commerce, and Leaf Restaurant amp; Bar, where we bring together product knowledge, hospitality, customer service, and a team-focused culture.
About the Role
Famous Cigars is looking for a Marketing Content Writer / SEO Copywriter to write and edit customer-facing content across our marketing, e-commerce, retail, restaurant, and brand channels. This role creates short-form and long-form copy for digital and print platforms, including website content, product pages, category pages, landing pages, email, SMS, catalog, social media, video scripts, blogs, guides, and promotional campaigns.

The ideal candidate is a strong writer and editor who can adapt their tone by channel, support consistent brand messaging, and apply working knowledge of SEO best practices to improve keyword ranking, search visibility, and customer engagement. Knowledge of premium cigars or lifestyle marketing is a major plus, but not required.
Marketing Content Writer/Seo Copywriter Key Responsibilities
Copywriting amp; Content Creation
  • Write and edit short-form and long-form copy for digital, print, promotional, educational, and brand content.
  • Develop copy for product pages, category pages, landing pages, email campaigns, SMS campaigns, catalogs, social media, video scripts, blogs, guides, signage, and other marketing materials.
  • Create content that supports Famous Cigars, Cigar Advisor, Cigar Auctioneer, Cigar Monster, Monster Deals, Cigars for Beginners, Cigar Works, Leaf Restaurant amp; Cigar Bar, and related Famous channels.
  • Write customer-focused copy that supports product storytelling, promotions, customer education, brand messaging, and sales goals.
SEO Writing amp; Optimization
  • Apply working knowledge of SEO writing and on-page optimization, including keyword usage, search intent, headings, metadata, internal linking, and customer-friendly copy structure.
  • Write and revise website, product, category, landing page, blog, and guide content to support keyword ranking and organic search visibility.
  • Balance SEO needs with readability, brand voice, customer engagement, and compliance requirements.
  • Partner with Development, Marketing, Merchandising, and Content stakeholders to identify content opportunities, keyword gaps, and copy improvements.
Campaign amp; Channel Support
  • Support product launches, vendor promotions, seasonal campaigns, proprietary brand messaging, customer education, and customer acquisition/retention efforts.
  • Write content for online and offline channels, including e-commerce, email, SMS, catalog, print, social media, video, retail, restaurant, and promotional campaigns.
  • Adapt tone and messaging based on the audience, channel, product, offer, campaign, and business goal.
  • Help ensure messaging is consistent across Famous Cigars and related platforms.
Editing, Proofreading amp; Quality Control
  • Review copy for grammar, clarity, tone, accuracy, offer details, pricing, dates, links, calls to action, and required disclaimers.
  • Maintain strong attention to detail and help catch errors before content is published or launched.
  • Follow brand voice standards, copy guidelines, campaign direction, and required approval processes.
  • Flag unclear direction, missing information, inconsistent messaging, or potential compliance concerns when needed.
Collaboration amp; Workflow
  • Partner with the Head of Content, Social Media, Design, Email/CRM, Development, Merchandising, Retail, Restaurant, and other teams to develop accurate and effective content.
  • Gather and confirm project details before writing, including audience, offer, product information, SKU priorities, timing, disclaimers, and calls to action.
  • Manage assigned copy and content requests through Jira or other project management tools.
  • Use proofing tools such as Ziflow, Jira, or similar systems to review, revise, and finalize content.
  • Balance multiple projects and deadlines in a fast-paced marketing environment.
  • Use generative AI tools appropriately for brainstorming or efficiency when approved, while ensuring all final copy is accurate, original, and reviewed by a person.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism, English, Creative Writing, or a related field is preferred.
  • Three or more years of copywriting, content writing, marketing writing, or editorial experience preferred.
  • Experience writing for e-commerce, retail, consumer products, lifestyle brands, or direct-to-consumer marketing preferred.
  • Working knowledge of SEO writing and on-page optimization required.
  • Portfolio or writing samples required.
  • Knowledge of premium cigars, cigar culture, or lifestyle marketing is a major plus, but not required.
Skills Needed
  • Copywriting and content writing
  • SEO copywriting and on-page optimization
  • Keyword integration and search intent
  • Product copy, promotional copy, and brand messaging
  • Website, email, SMS, catalog, social media, and blog writing
  • Editing, proofreading, and quality control
  • Ability to write for both online and offline marketing channels
  • Strong attention to detail
  • Ability to manage multiple deadlines
  • Strong communication and collaboration skills
  • Familiarity with Jira, Ziflow, Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools is a plus
  • Proficiency with Microsoft Office, Outlook, Word, Excel, and PowerPoint
What We Offer
  • Eligible employees are offered a competitive benefits package, which includes:
  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid time off and paid holidays
  • HSA option for eligible medical plans
  • Stable full-time schedule
  • Opportunity to be part of a long-standing, growing business
  • Collaborative team environment with cross-functional exposure
Work Environment
This position is based in Easton, PA and supports a fast-paced marketing and e-commerce environment. The role requires collaboration with Marketing, Content, Design, Development, Merchandising, Retail, Restaurant, and other internal teams.
Equal Employment Opportunity Statement
Famous Smoke Shop-PA, Inc. and Cigar Works, LLC are equal-opportunity employers. We are committed to creating a diverse and inclusive workplace and do not discriminate based on race, color, religion, sex, pregnancy, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other legally protected status.

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