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Search Engine Optimization Manager Jobs in Lynn, MA

Inizio Evoke

Paid Search Supervisor

Boston, MA · On-site

This team includes specialists in programmatic advertising, ad operations, social media, and SEO. ... Manage training documentation for setup and campaigns management, and standardized pacing and ...

New

MarketBridge

Specialist, SEM

Boston, MA · Remote

... management, performance analysis, and continuous optimization across platforms like Google Ads and ... paid search / SEM experience * Hands-on experience with Google Ads and Microsoft Ads * Strong ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

Knowledge of SEO best practices and website performance standards. * Familiarity with content management systems such as WordPress, Shopify, Wix, or Squarespace. * Basic understanding of HTML, CSS ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

Knowledge of SEO best practices and website performance standards. * Familiarity with content management systems such as WordPress, Shopify, Wix, or Squarespace. * Basic understanding of HTML, CSS ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Dorchester, MA · Remote

$18 - $22/hr

Knowledge of SEO best practices and website performance standards. * Familiarity with content management systems such as WordPress, Shopify, Wix, or Squarespace. * Basic understanding of HTML, CSS ...

Wit

Manager, Digital Content & Web Production

Boston, MA · Hybrid

$90K - $113K/yr

Collaborative Management : Partner with stakeholders across campus departments to proactively ... Draft and edit SEO-tested copy for the main site and subsites, optimizing for users, search engines ...

SchureMed

Manager, Marketing

Abington, MA · On-site

$90K - $120K/yr

Own website, SEO/SEM, marketing automation, and analytics (GA4/Search Console); turn insights into ... Excellent writing/editing, project management, and analytical skills; data-driven decision maker.

SchureMed

Manager, Marketing

Abington, MA · On-site

$90K - $120K/yr

Own website, SEO/SEM, marketing automation, and analytics (GA4/Search Console); turn insights into ... Excellent writing/editing, project management, and analytical skills; data-driven decision maker.

SchureMed

Manager, Marketing

Abington, MA

Own website, SEO/SEM, marketing automation, and analytics (GA4/Search Console); turn insights into ... Excellent writing/editing, project management, and analytical skills; data-driven decision maker.

Hire Ventures, Inc.

Digital Marketing Manager

Medford, MA · On-site

$130K - $150K/yr

Website strategy, management, and optimization * SEO and paid search/PPC * Social media * Email marketing * Content development * Lead-generation campaigns * Landing pages and conversion optimization

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Lynn, MA

Search Engine Optimization Manager information

See Lynn, MA salary details

$41.3K

$88.9K

$138.7K

How much do search engine optimization manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for search engine optimization manager in Lynn, MA is $88,913.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,200.00 and $100,600.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Lynn, MA are hiring for Search Engine Optimization Manager jobs?

Cities near Lynn, MA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Senior Manager, AI Search & Discovery (GEO/AEO)

Insurify

Cambridge, MA • On-site, Remote

$138K - $182K/yr

Full-time

Medical, Dental, Retirement, PTO

Re-posted 17 days ago

Job description

Warning: Fraudulent Job Adverts Beware of fraudulent activities claiming to represent Insurify. We are not associated with any entities soliciting personal information or payment. The safety of our job seekers is a top priority, and we actively work to prevent such incidents. Insurify will never request sensitive information or payment during the hiring process. Be cautious of text-only interviews, interviews conducted through Microsoft Teams, or suspicious offer letters. Why us?
Insurify is one of America's fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000's fastest-growing private companies in America in 2025, 2024, 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We're changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design.
Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team's success.
Join us if you like
  • $1.3 Trillion market opportunity
  • MIT alumni founders
  • Female-led startup
  • $130M total funding
  • Strong leadership team with experience from many successful startups around the world

We're looking for a Senior Manager, AI Search & Discovery (GEO) to help build and scale Insurify's GEO/AEO program, improving how Insurify and sub-brands are discovered, described, cited, and recommended across AI-powered search, generative answer engines, and emerging organic discovery surfaces.
This role sits within Product SEO at the intersection of SEO, content strategy, digital PR, brand reputation, analytics, and public data. Reporting to the Director of Product SEO, you'll manage the day-to-day operating system for AI search visibility, including prompt monitoring, reporting, source-gap analysis, execution planning, and cross-functional coordination across content, PR, brand, legal, product, data, and reviews.
You'll play a critical role in turning ambiguous AI-search signals into clear recommendations, connecting visibility improvements to measurable business outcomes, and strengthening the online consensus that Insurify is a trusted insurance comparison platform.
This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office Tuesdays, Wednesdays, and Thursdays.
How you will make an impact
  • Increase AI search visibility for Insurify: Improve how often Insurify is surfaced, cited, and recommended across LLMs, AI-powered search, generative answer engines, and emerging organic discovery surfaces.
  • Improve the quality and accuracy of brand perception in AI answers: Strengthen how AI systems describe Insurify, including key attributes such as trust, savings, quote accuracy, carrier breadth, comparison quality, customer experience, and differentiation from lead-generation sites.
  • Own the AI Search & Brand Visibility roadmap: Translate Product SEO priorities into a clear strategy, execution roadmap, and measurement plan for improving visibility and brand perception across owned, earned, and third-party surfaces.
  • Identify and prioritize the highest-impact levers: Determine which initiatives will best improve AI visibility and brand perception, including owned-site messaging, public data, PR, product marketing, partner messaging, social/community surfaces, reviews, reputation signals, and third-party source corrections.
  • Strengthen brand consensus across the web: Analyze the sources that shape how AI systems understand Insurify, then work with PR, brand, legal, content, product, data, and other stakeholders to correct inaccuracies, close source gaps, and reinforce Insurify as a trusted insurance comparison platform.
  • Drive cross-functional execution: Lead projects from discovery through execution and measurement across Product SEO and partner teams, proactively managing ambiguity, trade-offs, stakeholder alignment, and follow-through.
  • Lead AI and agent-readiness across owned surfaces: Partnering with product and engineering to make Insurify's web app, mobile experiences, comparison tools, structured data, and potential MCP/API integrations easier for AI assistants and agents to understand, navigate, cite, and safely use.

This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office.
Who you are
  • 6+ years of experience in SEO, organic growth, content strategy, digital PR, brand visibility, reputation management, or a related growth discipline.
  • Strong understanding of how search engines and AI-driven answer systems discover, interpret, synthesize, and cite information across owned and third-party sources.
  • Experience building and managing cross-functional roadmaps that connect strategy to measurable business outcomes, with the ability to prioritize trade-offs across content, technical SEO, PR, data, reviews, and reputation initiatives.
  • Strong analytical skills and comfort using data to identify trends, diagnose performance gaps, uncover opportunities, and communicate recommendations. Experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Looker, Peec.ai, Profound, or similar SEO / AI visibility platforms is a plus.
  • Excellent stakeholder management skills, with experience working across SEO, content, PR, brand, legal, product, engineering, analytics, and leadership teams to move ambiguous initiatives forward.
  • Strong written and verbal communication skills, with the ability to turn complex search, AI visibility, and brand reputation findings into clear reporting, executive-ready narratives, and actionable recommendations.
  • High judgment around brand positioning, trust signals, claims, citations, and third-party source quality, especially in categories where accuracy and credibility matter.
  • Experience using content, data, digital PR, or thought leadership assets to build authority, earn citations, improve share of voice, and strengthen brand trust.
  • Ability to operate with urgency in ambiguous, fast-changing environments, proactively identifying underperformance, creating remediation plans, and driving work from discovery through execution and measurement.
  • Bonus: experience in insurance, fintech, marketplaces, affiliate, lead generation, comparison shopping, or another highly competitive SEO category.

Benefits
  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time
  • Catered lunches in the office

Insurify is committed to offering a fair, competitive, and transparent compensation program that supports our mission to attract, retain, and motivate top talent. Our compensation philosophy is guided by several factors including a candidate's relevant experience, education/training, job-related skills, and location.
In addition to the base salary our total compensation package includes health coverage, retirement contributions, and additional wellbeing benefits. Some positions may be eligible for company equity.
Below is the base compensation range for US locations:
$120,000-$150,000
We are proud to be an Equal Employment Opportunity and Affirmative Action employer.

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