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Search Engine Optimization Manager Jobs in Fitchburg, MA

New Perspective

Client Success Manager

Worcester, MA · On-site +1

$70K - $80K/yr

Develop and manage marketing strategies across multiple channels, including SEO, paid search, email, and content marketing. * Plan and execute marketing campaigns, aligning deliverables with client ...

New Perspective

Client Success Manager

Worcester, MA · Remote

$70K - $80K/yr

Develop and manage marketing strategies across multiple channels, including SEO, paid search, email, and content marketing. * Plan and execute marketing campaigns, aligning deliverables with client ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Fitchburg, MA

Search Engine Optimization Manager information

See Fitchburg, MA salary details

$40.5K

$87.2K

$136.1K

How much do search engine optimization manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for search engine optimization manager in Fitchburg, MA is $87,213.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,800.00 and $98,600.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Fitchburg, MA are hiring for Search Engine Optimization Manager jobs?

Cities near Fitchburg, MA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Fitchburg, MA as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $87,213 per year, or $41.9 per hour.

Director Performance Marketing

Marlborough, MA • On-site

BJ's Wholesale Club Holdings, Inc.
Retail • 10K+ employees

6.0

Company rating: 6.0 out of 10

Based on 765 frontline employees who took The Breakroom Quiz

355th of 427 rated retail wholesalers

Recommended by students

Respectful managers

Uninterrupted breaks

Learn more about BJ's Wholesale Club Holdings, Inc.external

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago

Job description

A World-Class Team
BJ's Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most.
We're a team built on purpose and opportunity. Join us and be part of something meaningful.
Why You'll Love Working at BJ's
At BJ's Wholesale Club, our team members are at the heart of everything we do. That's why we offer a comprehensive benefits package designed to support your health, well-being and future - both on and off the job. When you grow, we grow.
Here's just some of what you can look forward to:
  • Weekly Pay: Get paid every week so that you can manage your money on your terms.
  • Free BJ's Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
  • Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
  • Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
  • 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
  • Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ's common stock at a 15% discount.*

*Eligibility requirements vary by position.
We are seeking a high-impact Digital Performance Marketing Leader to lead Performance Media strategy across channels. This role will be responsible for supporting Customer Acquisition and Ecommerce growth objectives through effective execution and optimization of digital performance marketing initiatives.
The ideal candidate is a data-driven, growth-oriented leader with deep expertise in search engine optimization (SEO), paid search (SEM), programmatic media, social advertising, and emerging digital marketing technologies. Collaborate with product, analytics, engineering, merchandising, and agency partners to execute integrated performance marketing campaigns.
Key Responsibilities
Leadership
  • Execute the digital performance marketing strategy across SEO and paid digital media in support of established revenue, margin, and acquisition goals.
  • Lead the execution and ongoing optimization of digital performance marketing programs, ensuring alignment with broader marketing strategy.
  • Develop and maintain program roadmaps for organic and paid initiatives aligned to annual and mid-term marketing priorities.
  • Partner with internal stakeholders on integrated campaigns, ensuring alignment between marketing, analytics, media and creative.

SEO Strategy & Execution
  • Oversee end-to-end SEO strategy, including technical optimization, content strategy, site architecture, and link-building initiatives.
  • Partner with engineering and product teams to deliver SEO-friendly site enhancements and optimize crawlability, speed, and user experience.
  • Develop reporting frameworks to track keyword performance, traffic growth, and conversion impact.
  • Stay ahead of search engine algorithm updates and AI-driven search trends to protect and grow organic visibility.

Paid Digital Media Strategy
  • Manage paid search, display, social, and programmatic media execution, optimizing performance against defined ROI targets.
  • Manage media planning, buying, testing, and optimization across Google, Meta, and other platforms.
  • Build full-funnel campaigns that balance brand-building and performance marketing goals.
  • Partner with analytics to monitor performance metrics such as ROAS and CAC and identify optimization opportunities.

Team Leadership & Vendor Management (10%)
  • Lead, mentor, and develop a high-performing SEO and digital media team ensuring team efforts align with established strategies and organizational priorities
  • Manage relationships with agencies, technology partners, and platform reps to maximize value and performance.
  • Ensure seamless collaboration across content, analytics, product, and merchandising teams.

Qualifications
Required
  • 15+ years of experience in digital marketing, with at least 5+ years in a leadership role overseeing SEO and paid media.
  • Proven track record of scaling performance marketing programs and achieving aggressive growth targets.
  • Strong understanding of technical SEO, paid media platforms, and analytics tools (e.g., Google Ads, Meta Ads Manager, DV360, Google Analytics etc.).
  • Expertise in A/B testing, attribution modeling, and conversion rate optimization.
  • Highly analytical mindset with the ability to translate data into actionable insights.
  • Excellent leadership, collaboration, and stakeholder management skills.

Preferred
  • Experience in retail, e-commerce, or subscription-driven businesses.
  • Curiosity to learn AI-driven personalization and generative search trends.
  • Strong cross-functional experience working with engineering, analytics, and product teams.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.
In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ's Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $149,000.00 - $214,750.00
We recognize the growing role of AI tools, including ChatGPT, and value familiarity with them. That said, we want to hear from your authentic self. Your application should reflect your own skills, experiences, and insights rather than AI-generated responses.

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