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Search Engine Optimization Manager Jobs in Lufkin, TX

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Search Engine Optimization Manager information

See Lufkin, TX salary details

$36.3K

$78.2K

$122K

How much do search engine optimization manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for search engine optimization manager in Lufkin, TX is $78,183.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $88,400.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What cities near Lufkin, TX are hiring for Search Engine Optimization Manager jobs?

Cities near Lufkin, TX with the most Search Engine Optimization Manager job openings:

Infographic showing various Search Engine Optimization Manager job openings in Lufkin, TX as of June 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 1% As Needed, 72% Full Time, 20% Part Time, and 5% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $78,183 per year, or $37.6 per hour.

Multi-Media Account Executive

Townsquare Media

Lufkin, TX

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago


Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

54th of 78 rated media


Job description

Multi-Media Account Executive

*This is a full-time, in-office opportunity. *

Take Your Sales Career to the Next Level:

Are you a driven, goal-oriented seller looking to grow your career in a high-impact role? At Townsquare Media Group, we're seeking experienced Account Executives who thrive in a fast-paced environment, love building relationships, and are motivated by helping local businesses succeed. If you're a confident closer with a passion for strategic, consultative sales—this is your opportunity to make a real impact.

 

Why Townsquare Media Group?

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted Lufkin stations.

We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.

What You'll Do:

As a key member of our Lufkin sales team, you'll take full ownership of building and managing a book of business. You'll focus on bringing in new clients while maintaining long-term relationships with existing accounts. This is a full-cycle sales role where you'll:

  • Prospect, qualify, and secure new business using data-driven insights and tools
  • Conduct in-depth needs assessments and present tailored marketing strategies
  • Represent our full portfolio of solutions including broadcast, digital, programmatic, and event sponsorships
  • Cross-sell and upsell to expand your clients' reach and ROI
  • Partner with internal teams and collaborate on campaign execution and strategy
  • Work directly with your Market Leadership to meet and exceed individual and team goals

This is a consultative sales position where success is defined by your ability to build trust, deliver results, and help local businesses thrive.

 

What You'll Bring:

  • 2+ years of experience in sales (required)
  • Proven track record of achieving and exceeding sales goal
  • Demonstrated success in identifying and securing new business
  • Strong work ethic, drive, and competitiveness
  • Exceptional presentation, interpersonal, and communication skills
  • Valid driver's license, auto insurance, and vehicle (required)
  • BA/BS degree (preferred)

 

What's In It for You?

We know sales is a grind, but the rewards are real. Here's what you get:

  • Competitive compensation plan + UNCAPPED earning potential
  • 3 weeks PTO + 9 paid holidays (including 2 personal days)
  • Volunteer Time Off—give back to your community
  • Health, Dental, Vision, and Pet Insurance
  • 401(k) with company match + Employee Stock Purchase Plan
  • Company-provided laptop
  • Hands-on training and dedicated support from your leadership team
  • Real opportunities for career growth in a fast-moving multi-media organization

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge. 


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