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Search Engine Optimization Manager Jobs in Sherman, TX

Collin College

Digital Analyst

Mckinney, TX · On-site

$91K - $108K/yr

Knowledge of web analytics platforms such as Google Analytics and Google Tag Manager * Knowledge of data visualization and reporting tools such as Looker Studio * Knowledge of SEO principles, digital ...

Alpha Media USA LLC

Digital Sales Manager

Mckinney, TX · On-site

Connoisseur Media is on the hunt for a Dynamic, Results-Driven Digital Sales Manager to join our ... search engine and generative engine optimization, and programmatic advertising. If you have a ...

Varsity Tutors

Wordpress Tutor

Mckinney, TX · Remote

$18 - $40/hr

Deep knowledge of WordPress site creation, theme selection and customization, page and post management, plugin installation and configuration, media management, basic SEO, widget and menu ...

Varsity Tutors

HTML Tutor

Mckinney, TX · Remote

$18 - $40/hr

Ability to explain semantic markup, responsive design principles, ARIA roles, and SEO-friendly structure while preparing students for web development, digital media, and front-end engineering ...

Hibu

Outside Sales Representative

Sherman, TX · Hybrid

$43K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

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Search Engine Optimization Manager information

See Sherman, TX salary details

$35.7K

$77K

$120.2K

How much do search engine optimization manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for search engine optimization manager in Sherman, TX is $77,011.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $87,100.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Sherman, TX are hiring for Search Engine Optimization Manager jobs?

Cities near Sherman, TX with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Sherman, TX as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $77,011 per year, or $37 per hour.

Digital Analyst

Mckinney, TX • On-site

Collin College
Colleges, Universities, and Professional Schools • 1 - 5K employees

7.5

Company rating: 7.5 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

313th of 623 rated colleges and universities

Great coworkers

People enjoy working here

Good employer

Learn more about Collin Collegeexternal

$91K - $108K/yr

Full-time

Posted 15 days ago

Job description

Primary Location:
3452 Spur 399, McKinney, Texas, 75069
We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.
Job Summary:
Support marketing and web communications efforts by analyzing website performance and user behavior to inform strategic improvements. Play a key part in enhancing the effectiveness of the college's digital platforms by providing actionable insights that support student engagement, accessibility, and institutional goals.
Required Qualifications:
Essential Duties and Responsibilities
  • Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities for improvement.
  • Manage and maintain web analytics platforms such as Google Analytics and Google Tag Manager.
  • Develop and maintain dashboards and reports using tools such as Looker Studio to communicate insights to stakeholders.
  • Evaluate user journeys across key student pathways, including admissions, financial aid, and academic programs, to identify barriers to task completion.
  • Provide actionable recommendations to improve website usability, navigation, and content effectiveness.
  • Collaborate with web communications team to prioritize and implement data-informed content updates.
  • Partner with the Digital Communications team to support improvements in usability, accessibility, and overall user experience.
  • Utilize user behavior tools such as Microsoft Clarity to analyze interaction patterns and identify usability issues.
  • Conduct keyword research and support search engine optimization (SEO) strategies to improve discoverability of programs and services.
  • Support A/B testing and optimization efforts to evaluate the effectiveness of website changes and digital campaigns.
  • Measure and report on the impact of website updates and strategic initiatives.
  • Provide insights and recommendations to support digital marketing and communication strategies.
  • Ensure compliance with all applicable laws and institutional standards related to digital communications and data usage.

Supplemental Functions
  • Perform other duties as assigned.
  • Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.

Knowledge, Skills and Abilities
  • Knowledge of web analytics platforms such as Google Analytics and Google Tag Manager
  • Knowledge of data visualization and reporting tools such as Looker Studio
  • Knowledge of SEO principles, digital marketing concepts, user behavior analysis, and tools such as Google Search Console
  • Skill in analyzing and interpreting complex data sets
  • Skill in problem-solving and critical thinking
  • Skill in interpersonal relations
  • Organizational skills
  • Ability to translate data into actionable insights and recommendations
  • Ability to communicate effectively with both technical and non-technical audiences
  • Ability to establish and maintain effective working relationships

Physical Demands, Working Conditions and Physical Effort
Sedentary Work - Exerting up to 10 pounds of force occasionally, a negligible amount of force frequently, and/or constantly having to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.
Requirements
Bachelor's degree in analytics, marketing, communications, computer science, or a related field from an accredited institution and two (2) years of experience in digital analytics, web analytics, or a related field.
**This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.**
The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job as duties and responsibilities may change with business needs. Collin College reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Reasonable accommodations may be made by Collin College in its discretion to enable individuals with disabilities to perform the essential functions.
Required & Preferred Qualifications (if applicable):
The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.
***This is a Security Sensitive position. Therefore, candidates will be subject to a criminal background check.***
Compensation Type:
Salary
Employment Type:
Full time
Hiring Minimum
$65,420.00
Hiring Maximum
$79,780.50
Compensation is determined based on experience.
**Application submission deadline is 12am of the date listed.**
08/28/2026
Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.

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