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Sports Performance Marketing Manager
PlayerData | Full-Time | Boston, MA
About the Role
PlayerData is looking for a Sports Performance Marketing Manager
who has lived the game and can't stop thinking about how technology changes it. This role sits within the marketing team and reports directly to the Head of Marketing, serving as the bridge between product, marketing, and the coaching market.
This is for the performance coach, strength coach, or sports scientist who found themselves obsessing over athlete data, evaluating every tool on the market, and quietly becoming the most technically fluent person in their program. You understand sport from the inside: the buying cycles, the politics of getting a room to agree on anything, and exactly what a coach needs to see before signing off on new technology.
You'll turn product releases into language that resonates with coaches at every level, from high school strength staff to elite sport scientists, and become a trusted voice that our users actually want to hear from. You'll work directly with the Head of Marketing and VP - Product and have real ownership over how the world understands what PlayerData offers.
What You'll Do
Own the product story.
Translate every product release into clear, compelling market-facing messaging that coaches at every level can understand and act on. Develop deep, current knowledge of PlayerData's full product suite. Every feature, every release, and why it matters on the court or the field. Run a regular product content series that benchmarks PlayerData against the market, explains our differentiation, and addresses the questions coaches are actually asking. Identify friction points in the product through user conversations and competitive research, and bring those insights back to the product and marketing teams. Create high-value training guides that help coaches with athlete development planning and that highlight the role data plays in executing those plans correctly.
Own the buyer journey.
Map the sports buying cycle: seasons, decision timelines, approval processes, and the multi-stakeholder dynamics when a strength coach, performance director, and head coach all have a vote. Understand what every buyer needs to build internal consensus and make sure our content and collateral delivers it. Spend real time with our users. Be someone who is welcomed into their programs, who can sit in a weight room or on a sideline, come back with insights that sharpen the product and the pitch, and build affinity to our brand through your own presence and relationships.
Bridge marketing, product, and sales.
Work hand in hand with the Head of Marketing to ensure product positioning, launch messaging, and sales enablement materials are consistent, on-brand, and rooted in real customer insight. Act as an extension of the product team. Know what's been built, understand why it matters, and identify which features are genuine difference-makers in the market. Create sales enablement materials that give the commercial team everything they need: positioning, objection handling, and competitive responses grounded in real product knowledge. Communicate technical concepts like sampling rates, data accuracy, and system architecture in ways that don't intimidate the broad coaching market while still satisfying the sport scientists who need the depth.
Who You Are
You're a coach, strength coach, sport scientist, or performance practitioner who got obsessed with the technology side and never looked back. Or you're someone who has worked deeply enough in sport to have real credibility with that group. Either way, you walk into a facility and coaches trust you immediately.
Beyond that:

• Marketing-minded. You think in audiences, messages, and channels. You understand that a great product needs a great story and you know how to build one.
• Product-obsessed. You follow feature releases, you benchmark competitors, you have opinions about what good looks like.
• Technically fluent but accessible. You know what a sampling rate means, you know why teams need to track volume, intensity, and density metrics and you can explain why it matters to someone who doesn't.
• A strong communicator. You can write a compelling blog post, a sharp one-pager, and a clear slide deck. You adapt your voice to the room.
• Field-ready. This isn't a desk-only role. You'll spend time with users and you'll be energized by it, not drained.
• Curious about modern tools. Comfortable with or willing to learn tools like Claude, Canva, and Google Slides.
• Organized and confident. You want to be at the forefront of this industry. You're not afraid of managing a photographer or videographer to make sure all product visuals are captured accurately.

Why PlayerData
PlayerData makes elite athlete performance technology accessible to teams at every level. We're at a real inflection point, scaling our product lines globally following our Series A and building the infrastructure to support thousands of teams. This is a chance to join early, help define how the market understands us, and grow with the company. You'll work directly with the Head of Marketing and have real ownership over how the world understands what PlayerData builds.
Workplace & Diversity
At PlayerData, we're an equal opportunities employer and we believe in no judgement when it comes to anything that makes you who you are - gender, race, sexuality or religion. If you need any additional support for the interview, just let us know so we can make arrangements for you.