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Sales Program Manager Jobs in California (NOW HIRING)

Worldwide Sales Finance Program Manager

Cupertino, CA · On-site

$61K - $69K/yr

Apple is looking for a dynamic, highly motivated Program Manager to join the WW Channel Sales Finance team. We are looking for a driven professional with high analytical capacity, creativity, and ...

Program Manager

Brea, CA · On-site

$76K - $80K/yr

Program Manager Benefits: Gexpro Services offers a comprehensive benefits package that includes ... Develop a strategic and targeted customer service approach to attain and exceed annual sales quota ...

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Showing results 1-20

Sales Program Manager information

See California salary details

$25.7K

$61.2K

$118.4K

How much do sales program manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for sales program manager in California is $61,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $55,300.00 per year, depending on experience, location, and employer.

How does a Sales Program Manager typically collaborate with cross-functional teams to drive sales initiatives?

A Sales Program Manager often works closely with teams across marketing, product, operations, and sales to develop and execute strategic programs that boost revenue. This collaboration involves aligning messaging, coordinating campaign launches, and ensuring sales teams have the necessary tools and training. Regular meetings and open communication are essential to address challenges, track progress, and adjust strategies as needed. Effective partnership with different departments not only improves program outcomes but also fosters a culture of shared success.

Is a program manager a high position?

A program manager is a senior role responsible for overseeing multiple projects and coordinating efforts across teams, often reporting to executives. It is generally considered a high-level position that requires strong leadership, strategic planning, and communication skills. In many organizations, program managers have significant influence and decision-making authority within their domain.

Who is a sales manager's salary?

The salary of a sales manager varies based on experience, industry, and location, but typically ranges from $70,000 to $130,000 annually in the United States. Many sales managers also earn performance-based bonuses and commissions, which can significantly increase total compensation. Strong leadership, communication skills, and familiarity with CRM tools are important for success in this role.

What is the difference between Sales Program Manager vs Sales Operations Manager?

AspectSales Program ManagerSales Operations Manager
Primary FocusDeveloping and managing sales programs and initiativesOptimizing sales processes and supporting sales teams
ResponsibilitiesProgram development, project management, cross-functional coordinationData analysis, CRM management, sales process improvement
Required SkillsProject management, communication, strategic planningData analysis, CRM tools, process optimization
Work EnvironmentCollaborates with sales, marketing, product teamsSupports sales teams, reports to sales leadership

While both roles support sales growth, the Sales Program Manager focuses on creating and managing specific sales initiatives, whereas the Sales Operations Manager concentrates on streamlining sales processes and systems to enhance overall efficiency.

What does a sales program manager do?

A sales program manager oversees the planning, execution, and coordination of sales initiatives and programs to meet business objectives. They analyze sales data, develop strategies, collaborate with sales teams, and often use tools like CRM software to track progress and optimize performance.

What are the key skills and qualifications needed to thrive as a Sales Program Manager, and why are they important?

To thrive as a Sales Program Manager, you need strong project management, strategic planning, and sales operations experience, often supported by a degree in business or a related field. Familiarity with CRM platforms (like Salesforce), data analytics tools, and program management software is typically required. Exceptional communication, leadership, and problem-solving skills help you drive team performance and manage cross-functional initiatives. These competencies are crucial for successfully coordinating sales programs, achieving revenue targets, and fostering alignment between sales and other departments.

What are the top 3 skills of a program manager?

A program manager, including those in sales programs, typically needs strong leadership and communication skills to coordinate teams and stakeholders effectively. Organizational and project management skills are essential for planning, executing, and monitoring multiple initiatives. Additionally, analytical skills help in assessing program performance and making data-driven decisions.

What Does a Sales Program Manager Do?

A sales program manager focuses on a specific territory with the goal of growing an existing account. In this job, you often work with a team of representatives to identify prospects and generate new business. Responsibilities include project management aimed at specific sales targets. Duties typically involve one-on-one contact with a customer to provide a customized solution that meets their needs and guarantees repeat business. Some positions require that you process orders to ensure accuracy and prompt delivery. The work is physically and mentally demanding with frequent travel and constant pressure to reach sales goals. Overtime is commonplace with weekend and night hours being the norm.

What cities in California are hiring for Sales Program Manager jobs? Cities in California with the most Sales Program Manager job openings:
Infographic showing various Sales Program Manager job openings in California as of July 2026, with employment types broken down into 84% Full Time, 13% Part Time, 2% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $61,206 per year, or $29.4 per hour.
Principal Program Manager, Sales Transformation

Principal Program Manager, Sales Transformation

Adobe

San Jose, CA • On-site

$58K - $65K/yr

Full-time

Re-posted 6 days ago


Job description

We are seeking an outcome focused Principal Program Manager to join our Sales Transformation Office and lead high value, cross functional initiatives aligned to Adobe's strategic objectives with a particular focus on leading our New Product Introduction process to ensure sales readiness at launch. In this role, you will anchor every program in clear business outcomes, keep teams focused on delivering measurable impact, and ensure we realize the full value of our strategic intent

We're looking for someone who thrives in ambiguity, acts as a change agent, and brings an agile approach to planning, adapting, and executing. The ideal candidate combines deep PMO expertise with the ability to bring rigor, structure, and governance to fast moving initiatives while enabling timely, effective cross functional decision making. You are a strategic problem solver who has consistently turned strategy into operational reality-translating ideas into structured, scalable execution.

Key Responsibilities

  • Lead and influence large scale, cross functional sales transformation programs, ensuring alignment to strategic business priorities and measurable outcomes.
  • Partner with executive leadership and teams across sales, marketing, operations, finance, and technology to define program strategy, scope, objectives, and deliverables.
  • Act as a visible change agent-bringing clarity to ambiguity, mobilizing teams, and driving adoption of new processes, operating models, and tools.
  • Apply an agile, outcomes driven approach to planning and execution; adapt program structures as business needs evolve.
  • Own program governance, establishing the right frameworks, cadences, and mechanisms for accountability, transparency, and progress tracking.
  • Drive timely and effective cross functional decision making, resolving risks and dependencies while enabling forward momentum.
  • Build and maintain detailed program roadmaps, timelines, and resource plans that balance structure with flexibility.
  • Proactively identify risks, opportunities and interdependencies; lead mitigation and contingency planning.
  • Measure and report on program performance using KPIs, ROI models, and insights to drive continuous improvement.
  • Foster a culture of collaboration, innovation, accountability, and operational excellence.
  • Own the New Product Introduction (NPI) program workstream within GTM, serving as the connective tissue between Product, PMM, and Sales to ensure new products are consistently and confidently ready to sell at launch.
  • Partner with GTM and PMM leadership to audit, refine, and operationalize the NPI process-driving consistency, repeatability, and measurable sales readiness outcomes across product launches.
  • Champion the sales lens throughout the NPI lifecycle, proactively identifying gaps in enablement, positioning, or tooling that would prevent field teams from effectively selling new products at go-live.

Qualifications

  • Bachelor's degree or equivalent experience in Business, Management, or related field. MBA or advanced degree preferred.
  • 10+ years of program management or transformation leadership experience, including at least 5 years leading cross functional strategic initiatives.
  • Demonstrated success driving high impact change in a matrixed organization.
  • Proven ability to operate beyond traditional PM discipline balancing structure with adaptive leadership and outcome focused execution.
  • Deep knowledge of PMO principles and methodologies, with the ability to implement and tailor governance structures for large, complex programs.
  • Strong understanding of sales processes, methodologies, and supporting technologies (CRM, analytics platforms, etc.).
  • Experience leading change management, organizational transformation, or operating model redesigns.
  • Exceptional executive level communication, influence, and stakeholder management skills.
  • Agile approach with experience applying iterative or lean approaches to program execution.
  • Experience managing or influencing New Product Introduction (NPI) or product launch programs within a GTM or Sales context, with a strong understanding of what sales readiness requires at each stage of the launch lifecycle.
  • Bonus: SaaS go-to-market experience and/or management consulting background.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.


Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $135,400 -- $264,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $182,900 - $264,800

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.


Adobe logo

About Adobe

Sourced by ZipRecruiter

Adobe for All is our vision to advance diversity, equity, and inclusion (DEI) across our company and in our communities. We’re focused on creating a more diverse and inclusive workforce; unleashing the full potential of every employee; and driving meaningful impact for Adobe, our industry, and society at large. Creativity has the power to unite us and inspire us to change the world. Through a vision we call Creativity for All, we’re empowering millions of people of all ages and backgrounds to express themselves, reach their full potential, and share their diverse perspectives with the world. We’re committed to advancing the responsible use of technology and driving a positive environmental impact through sustainability and climate action. Our innovations are making a significant impact across AI ethics, security, privacy, trust and safety, accessibility, and sustainability.

Industry

Computer and computer peripheral equipment and software wholesalers

Company size

10,000+ Employees

Headquarters location

San Jose, CA, US

Year founded

1982