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Sales Development Software Jobs in Santa Cruz, CA

Amazon

Software Development Manager, eero

Los Gatos, CA · On-site

$143K - $189K/yr

You will be constantly cooperating with other teams, within the Connectivity (Access Point Software) org, and with peers in the cloud, data, mobile, product, support and sales teams. About the team ...

Sonsoft Inc

Java Architect

San Jose, CA · On-site

$73.75 - $99.50/hr

Rational Suite, Artisan, System Architect, UML, RUP, others) 3. Experience of Agile software development methodologies and structured approaches to system development 4. Led pre-sales solutioning and ...

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Sales Development Software information

See Santa Cruz, CA salary details

$33.5K

$67K

$188.2K

How much do sales development software jobs pay per year?

As of Aug 29, 2026, the average yearly pay for sales development software in Santa Cruz, CA is $67,028.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,300.00 and $63,500.00 per year, depending on experience, location, and employer.

What is a sales development software?

Sales Development Software is a digital tool designed to help sales teams identify, engage, and nurture potential customers (leads) more efficiently. It automates tasks such as lead generation, outreach, follow-up, and tracking interactions, enabling sales representatives to focus on building relationships and closing deals. These platforms often integrate with CRM systems, provide analytics, and help streamline the sales process to increase productivity and conversion rates.

How does a sales development software role typically interact with sales and marketing teams?

Professionals in Sales Development Software roles often serve as a vital link between the sales and marketing teams. They collaborate closely with marketing to understand campaign goals and messaging, while also working with sales to qualify leads and ensure smooth handoffs. Success in this role often requires clear communication, sharing insights on lead quality, and providing feedback on prospect engagement. This collaborative approach helps optimize the sales funnel and drives more effective outreach strategies.

What are the key skills and qualifications needed to thrive as a sales development representative in software, and why are they important?

To thrive as a Sales Development Representative (SDR) in software, you need strong communication skills, a solid understanding of sales processes, and ideally a background in business or technology. Familiarity with customer relationship management (CRM) platforms like Salesforce, sales enablement tools, and sometimes relevant sales certifications are commonly required. Outstanding SDRs excel at active listening, resilience, and time management to build rapport and efficiently qualify leads. These skills and tools are vital for generating high-quality leads, supporting the sales pipeline, and driving revenue growth in a competitive software market.

What is the difference between Sales Development Software vs Sales Development Representatives?

FeatureSales Development SoftwareSales Development Representatives
Primary RoleTools to automate and manage outreach, lead tracking, and prospectingHuman professionals responsible for qualifying leads and setting appointments
CredentialsSoftware expertise, CRM knowledgeSales training, communication skills
Work EnvironmentSoftware platforms, CRM systemsOffice or remote sales teams
Usage in IndustryUsed by sales teams to support outreach effortsDirectly engage with prospects to generate sales opportunities

Sales Development Software automates and streamlines outreach activities, while Sales Development Representatives are the professionals executing those outreach strategies. Both are essential in the sales process but serve different functions: one provides tools, the other performs outreach.

Is sales development software a good career?

Sales development software is a role focused on generating leads and qualifying prospects using tools like CRM systems and outreach platforms. It offers opportunities for skill development in communication, sales strategies, and technology, often with clear performance metrics and potential for career advancement. The role typically requires strong interpersonal skills and familiarity with sales tools, making it a viable career path in sales and business development.

Is sales development software an entry level position?

Sales development roles involving software typically are entry-level positions, suitable for individuals with basic communication skills and familiarity with CRM tools. Many companies offer training and do not require extensive prior experience, making it accessible for recent graduates or those new to sales technology.

What job categories do people searching Sales Development Software jobs in Santa Cruz, CA look for?

The top searched job categories for Sales Development Software jobs in Santa Cruz, CA are:

What cities near Santa Cruz, CA are hiring for Sales Development Software jobs?

Cities near Santa Cruz, CA with the most Sales Development Software job openings:

Sales Development Software jobs near you

Sales Development Representative

Sage Intacct

San Jose, CA • On-site

Full-time

Re-posted 9 days ago

Job description

Company Description

Sage Intacct is 100% invested in meeting the needs of financial professionals, 100% focused on customer success, and 100% committed to the cloud. That's who we are, and always will be. More than 11,000 organizations rely on Sage Intacct's best-in-class cloud ERP software to deliver the efficiencies and insights that keep them on the fast track of growth, from their first million to their first billion, and beyond.

Job Description

Job Description:The Sales Development Representative, Outbound (SDR) role prepares experienced sales candidates for an exciting and rewarding software sales career in a highly competitive and complex cloud ERP sale. This role will give you hands-on experience developing and building your sales skills while building your product knowledge and contributing to the company's success. The skills acquired inthe SDR role are critical for your success as you transition into a quota carrying role. The SDRs are tasked with researching, developing and qualifying revenue opportunities within their assigned territory. SDR's work closely with their Account Executives in order to target and qualify prospects.We promote successful SDRs into a variety of quota carrying sales roles. Some of our most successful sales people today started out as SDRs at Intacct. We have been experiencing phenomenal growth and are seeking to hire our next sales superstar! Are you that person?

Responsibilities:

Research and build "cold accounts" (i.e.: adding contacts, sending emails, cold calling)

Conduct high level conversations with Senior Executives in a greenfield territory of accounts

Create and prioritize strategic target account lists within a defined territory

Generate new business opportunities to fuel the Sales Pipeline

Learn and maintain in-depth knowledge of products and technologies, competitors, industry trends

Manage/overcome prospect objections

Evangelize Intacct

Qualifications

Requirements:

You have a Bachelor's degree from an accredited four year university, preferably in accounting or finance

In recent experiences (2-5 years) you have proven that you can develop a prospecting strategy, execute on pipeline goals, and reach a higher than average call volume.

You are a highly motivated, tenacious, and a self-starter with proven experience by example in Outbound ProspectingPeers and managers would say that you excel in time management and prioritizing abilities

You enjoy following a company/organizational mission as much as you enjoy personal success.

Your ability to work at a fast pace, absorb information and team with others has already helped you over-achieve in most everything you have done to date.

You don't mind change -in fact you thrive when new things come your way.

Quality is without compromise whenever you think of your work.

As you reflect on your achievements, you have a proven track record of high attainment -through work, academics, internships and/or volunteer work.

You have exceptionally strong verbal and written communication skills, especially at the CFO levelYou've adopted professionally key technologies such as CRM, Windows, Outlook, Word, Excel, and Social Media

Previous experiences using Salesforce.com is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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