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Sales Development Manager Jobs in Lansing, MI (NOW HIRING)

FastSigns

Business Development Manager

Lansing, MI · On-site

$50K - $75K/yr

Paid time off * Training & development About Us: FASTSIGNS Lansing is a locally owned visual ... Track sales activities and manage leads using CRM tools * Meet or exceed monthly sales and ...

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Sales Development Manager information

See Lansing, MI salary details

$41.6K

$78.4K

$123.2K

How much do sales development manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for sales development manager in Lansing, MI is $78,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,300.00 and $93,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a sales development manager, and why are they important?

To thrive as a Sales Development Manager, you need expertise in sales strategies, lead generation, and team leadership, often supported by a bachelor’s degree in business or a related field. Familiarity with CRM systems like Salesforce, sales automation tools, and data analytics platforms is typically required. Outstanding communication, motivational leadership, and adaptability help you build high-performing teams and effectively engage prospects. These skills are vital for driving revenue growth, improving sales processes, and ensuring the consistent achievement of sales targets.

How does a sales development manager collaborate with marketing and sales teams to drive lead generation?

A Sales Development Manager works closely with both marketing and sales teams to ensure a seamless flow of qualified leads through the sales pipeline. They often coordinate with marketing to align on target audiences, messaging, and campaign strategies, while also collaborating with sales to provide feedback on lead quality and conversion rates. This cross-functional teamwork helps optimize lead generation efforts and ensures that the sales team receives high-quality prospects, ultimately driving revenue growth. Regular meetings, shared metrics, and open communication are key components of this collaborative environment.

What does a sales development manager do?

A sales development manager oversees the process of generating and qualifying sales leads to support the sales team. They develop strategies to identify potential clients, manage outreach efforts, and use customer relationship management (CRM) tools to track progress. This role often requires strong communication skills and knowledge of sales techniques and metrics.

Is a sales development manager an entry level position?

A sales development manager is typically a mid- to senior-level role that requires several years of sales or related experience. It involves managing a team, developing strategies, and often requires skills in CRM tools and leadership, so it is not considered an entry-level position.

What is the difference between Sales Development Manager vs Sales Representative?

AspectSales Development ManagerSales Representative
Primary RoleLeads and manages the sales development team, develops strategies to generate leads, and oversees prospecting activities.Engages directly with prospects, presents products/services, and closes sales.
Required SkillsLeadership, strategic planning, CRM proficiency, communication skills.Product knowledge, communication, negotiation, customer engagement.
Work EnvironmentManagement setting, team coordination, strategic planning sessions.Customer-facing, direct sales interactions, field or office work.
Common CertificationsSales certifications, CRM training, leadership courses.Sales certifications, product-specific training.

The Sales Development Manager focuses on leading the sales development team and creating strategies to generate leads, while the Sales Representative directly engages with prospects to close sales. Both roles require strong communication skills and sales knowledge, but differ in responsibilities and work environment.

What are the most commonly searched types of Sales Development jobs in Lansing, MI?

The most popular types of Sales Development jobs in Lansing, MI are:

What are popular job titles related to Sales Development Manager jobs in Lansing, MI?

For Sales Development Manager jobs in Lansing, MI, the most frequently searched job titles are:

What job categories do people searching Sales Development Manager jobs in Lansing, MI look for?

The top searched job categories for Sales Development Manager jobs in Lansing, MI are:

What cities near Lansing, MI are hiring for Sales Development Manager jobs?

Cities near Lansing, MI with the most Sales Development Manager job openings:

Sales Development Manager jobs near you
Infographic showing various Sales Development Manager job openings in Lansing, MI as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, and 4% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $78,449 per year, or $37.7 per hour.

Business Development Manager

FASTSIGNS #380201

Lansing, MI • On-site

$50K - $75K/yr

Full-time

Retirement, PTO

Re-posted 15 days ago

Job description

Benefits:
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Paid time off
  • Training & development

About Us:
FASTSIGNS Lansing is a locally owned visual communications company that helps businesses stand out through custom signage, graphics, and branding solutions. We're looking for a dynamic and self-motivated individual to join our team as a New Business Development Manager. 
Job Summary:
As a New Business Development Manager, you’ll be responsible for driving new revenue by developing relationships with local businesses. You’ll work both independently in the field and collaboratively with our in-house team to deliver high-impact signage and visual solutions to a variety of fields and industries. 
Key Responsibilities: 
  • Prospect and develop new business through cold calling, networking, and in-person visits
  • Respond to and convert inbound sales inquiries into long-term customers
  • Build and maintain strong relationships with clients to understand their signage needs
  • Collaborate with design and production teams to deliver customer-focused solutions
  • Track sales activities and manage leads using CRM tools
  • Meet or exceed monthly sales and performance targets
Qualifications:
  • 2+ years of experience in B2B sales, experience in signage, printing, or marketing is a plus
  • Excellent communication and presentation skills
  • Strong self-management, time management, and organizational abilities
  • Comfortable with outside sales and face-to-face meetings
  • Valid driver’s license and reliable transportation required

Benefits:
  • Competitive base salary + commission
  • Paid time off and holidays
  • Flexible work environment
  • Retirement plan with match
  • Supportive team culture with training and growth opportunities

Apply today to join a fast-paced, creative team that helps local businesses grow and thrive through effective visual communication.