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Sales Assistant Jobs in Santa Rosa, CA (NOW HIRING)

Cardinale Auto Group

Sales Manager

Santa Rosa, CA · On-site

Provide training and support to sales staff and assist in closing deals. * Facilitate regular sales training for continue team growth. * Demonstrate leadership by setting a clear vision and goals for ...

Petco

Sales Specialist

Petaluma, CA · On-site

... sales floor ... You support store operations, assist leadership as needed, and help develop newer associates, all ...

Petco

Sales Specialist

Petaluma, CA · On-site

... sales floor ... You support store operations, assist leadership as needed, and help develop newer associates, all ...

Petco

Sales Associate

Petaluma, CA

$16.25 - $22/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Novato, CA · On-site

$16.50 - $22.25/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Petaluma, CA · On-site

$16.25 - $22/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Petaluma, CA · On-site

$16.25 - $22/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Novato, CA · On-site

$16.50 - $22.25/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Santa Rosa, CA · On-site

$15.25 - $20.75/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Petaluma, CA

$16.25 - $22/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Wild Birds Unlimited of Novato

Sales Lead

Novato, CA · On-site

$40K - $50K/yr

Greet and assist customers, provide expert advice on bird feeding, birdwatching, and nature-related ... Sales : Drive sales by engaging with customers, recommending products, and providing a seamless ...

tcw

Inside Sales Associate

Petaluma, CA · On-site

Provide backup vacation coverage for Sales Representatives and assist with workload of fellow team members when absent. * 85% of work day is spent on telephone. * Attend inside/outside sales meetings ...

Boot Barn

Sales Associate

Santa Rosa, CA · On-site

$18.50 - $20.50/hr

Maintain company-merchandising standards and assist in floor moves, display maintenance, merchandising, sales set up, and store housekeeping. * Assist with processing merchandise as well as ...

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Showing results 21-40

All JobsSales JobsSales Assistant JobsSales Assistant Jobs in Santa Rosa, CA

Sales Assistant information

See Santa Rosa, CA salary details

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How much do sales assistant jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for sales assistant in Santa Rosa, CA is $23.18, according to ZipRecruiter salary data. Most workers in this role earn between $19.71 and $25.77 per hour, depending on experience, location, and employer.

What is a sales assistant?

Sales Assistants are retail professionals who help customers find products, answer questions, and provide advice in stores or online. They are responsible for restocking shelves, processing transactions at the checkout, and maintaining a clean and organized sales area. Good Sales Assistants have strong communication skills, a friendly attitude, and a good understanding of the products they sell. They play an important role in ensuring customers have a positive shopping experience and often assist with inventory and promotional displays.

What does a sales assistant do?

A sales assistant supports sales representatives and marketing managers by tracking and reporting on sales information. You support sales staff by clarifying customer requests and tracking each transaction. You also resolve order or inventory problems. Your responsibilities include consolidating, analyzing, and forwarding daily sales. Other duties include providing reports to the sales team that detail sales versus projections. You provide product and pricing information and answer customer questions. You also maintain a database of customers and input new customer profiles for monthly reports. You track sales expenses and analyze sales team expenses.

What are the key skills and qualifications needed to thrive as a sales assistant?

To excel as a Sales Assistant, you need strong interpersonal skills, basic numeracy, and a customer-focused mindset, typically supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and basic computer applications is often required. Exceptional communication, teamwork, and problem-solving abilities help differentiate top performers in this role. These skills ensure efficient sales transactions, positive customer experiences, and contribute to overall store success.

How does a sales assistant typically collaborate with other team members to achieve sales goals?

Sales Assistants work closely with sales associates, store managers, and inventory teams to ensure customers receive excellent service and that sales targets are met. They often coordinate with team members to restock shelves, set up promotional displays, and share customer feedback. Open communication and teamwork are essential, as Sales Assistants frequently support each other during busy periods and help resolve customer queries. This collaborative environment not only helps achieve sales goals but also provides opportunities to learn from more experienced colleagues.

What is the difference between Sales Assistant vs Retail Associate?

FeatureSales AssistantRetail Associate
Required CredentialsHigh school diploma; sales or customer service experienceHigh school diploma; customer service skills
Work EnvironmentRetail stores, showrooms, mallsRetail stores, supermarkets, shopping centers
Employer & Industry UsageFashion, electronics, furniture storesGrocery stores, department stores, specialty shops
Common Search & ComparisonOften compared for customer service roles in retailSimilar roles, but more focused on stocking and checkout

Sales Assistants and Retail Associates often share similar responsibilities in customer service and sales within retail environments. While Sales Assistants typically focus on selling products and providing personalized service, Retail Associates may also handle stocking, checkout, and store maintenance. Both roles require strong communication skills and retail experience, but the specific duties can vary depending on the employer and industry.

How do I pass a sales assistant interview?

To pass a sales assistant interview, prepare by researching the company, practicing common questions about customer service and sales skills, and demonstrating a friendly, approachable attitude. Highlight relevant experience, knowledge of products, and your ability to work in a team. Dressing professionally and showing enthusiasm can also improve your chances of success.

How much can a sales assistant make?

The average salary for a sales assistant varies by location and experience but typically ranges from $20,000 to $35,000 annually. Many sales assistants earn additional income through commissions or bonuses based on sales performance. Entry-level positions may pay closer to minimum wage, while experienced assistants in retail or specialized sectors can earn higher wages.

What are the duties of a sales assistant?

A sales assistant's duties include helping customers find products, providing product information, processing transactions, maintaining store cleanliness, and restocking shelves. They often use point-of-sale systems and need good communication and customer service skills to ensure a positive shopping experience.

What are the four types of sales assistant positions?

Sales assistant positions typically include retail sales assistants who work directly with customers in stores, administrative sales assistants who handle order processing and documentation, inside sales assistants who support sales teams through phone and online communication, and visual merchandisers who focus on store displays and product presentation. Each role requires different skills such as customer service, organization, or visual design, and may involve specific tools or software relevant to the position.

What do I do as a sales assistant?

A sales assistant helps customers by answering questions, providing product information, and processing transactions at a retail or sales environment. They may also restock shelves, maintain store cleanliness, and use point-of-sale systems to complete sales. Good communication skills and product knowledge are important for this role.

Why should we hire you as a sales assistant?

A sales assistant should have strong communication skills, customer service experience, and the ability to work in a fast-paced environment. They should be knowledgeable about products, able to handle transactions accurately, and maintain a positive attitude to enhance customer satisfaction.
More about Sales Assistant jobs

What are the most commonly searched types of Sales jobs in Santa Rosa, CA?

The most popular types of Sales jobs in Santa Rosa, CA are:

What job categories do people searching Sales Assistant jobs in Santa Rosa, CA look for?

The top searched job categories for Sales Assistant jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Sales Assistant jobs?

Cities near Santa Rosa, CA with the most Sales Assistant job openings:

Sales Assistant jobs near you
Infographic showing various Sales Assistant job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $48,213 per year, or $23.2 per hour.

Sales Manager

Cardinale Auto Group

Santa Rosa, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 27 days ago

Job description

Cardinale Automotive Group is a world-class organization of happy employees. Relationships are the foundation of our success. With every vehicle sold, every automobile serviced, every customer interaction and every new hire brought onboard - we strive to create outstanding and long-lasting relationships. This means listening, caring, and understanding. After forty years of success, we're proud to call ourselves one of the nation's top-performing dealer groups.
What We Offer
  • Health, Dental, and Vision offered after 90 days
  • Each year we look to provide the very best insurance we can offer.
  • 401k provided by Empower
  • Ancillary insurance provided by Allstate
  • FSA offered.
  • Life Insurance provided for and paid by Cardinale Automotive Group.

Responsibilities
  • Work directly with customers to develop enriching relationships that improve client happiness and fuel the sales process.
  • Establish trust among customers to establish strong network of clientele and prospects.
  • Provide training and support to sales staff and assist in closing deals.
  • Facilitate regular sales training for continue team growth.
  • Demonstrate leadership by setting a clear vision and goals for the sales targeted performance.
  • Engage and motivate the team to achieve key goals, performance expectations and standard methodology processes
  • Drive business through a high-level of involvement in day-to-day operations.
  • Lead the negotiation process ensuring that customers understand their vehicle purchase options and pricing.
  • Partner with General Manager plan and run vehicle inventory.
  • Assist in running controllable expense elements for the New and Used Vehicle Departments.
  • Analyze business metrics to resolve shortfalls and implement action plans to elevate performance.

Qualifications
  • Automotive sales management experience required
  • Shown success in auto retail sales
  • Confirmed leadership ability to mentor and train others
  • Excellent communication and customer service skills
  • Passionate about training sales team members and operating within a reciprocal environment
  • Enthusiastic personality with high-energy attitude
  • Ability to boost morale during the sales workday and improve profitability
  • Organization and follow-up skills
  • Experience and desire to work with technology
  • High School diploma or equivalent
  • Clean driving record and valid driver's license

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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