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Sales Assistant Jobs in Santa Rosa, CA (NOW HIRING)

cabi, LLC

Assistant Manager

Napa, CA · On-site

$20 - $23/hr

Deliver an exceptional customer experience through personalized sales and client engagement * Assist in tracking daily, weekly, and monthly KPIs and sales goals * Support the development and ...

cabi, LLC

Assistant Manager

Sonoma, CA · On-site

$20 - $23/hr

Deliver an exceptional customer experience through personalized sales and client engagement * Assist in tracking daily, weekly, and monthly KPIs and sales goals * Support the development and ...

cabi, LLC

Assistant Manager

Napa, CA · On-site

$20 - $23/hr

Deliver an exceptional customer experience through personalized sales and client engagement * Assist in tracking daily, weekly, and monthly KPIs and sales goals * Support the development and ...

cabi, LLC

Assistant Manager

Napa, CA · On-site

$20 - $23/hr

Deliver an exceptional customer experience through personalized sales and client engagement * Assist in tracking daily, weekly, and monthly KPIs and sales goals * Support the development and ...

Rack and Riddle

Administrative Assistant

Healdsburg, CA · On-site

$20.75 - $27.75/hr

The Administrative Assistant keeps the company's sales and corporate office running smoothly, serving as the welcoming face of the office and the coordination hub for meetings, supplies, and day-to ...

New

Signarama, SR

Be Seen First

OFFICE / ADMINISTRATION / SALES SUPPORT

Santa Rosa, CA · On-site

$43K - $52K/yr

Office & Administrative Support · Assist with filing, document management, scanning, and general ... Sales Support A major purpose of this position is to remove routine administrative work from ...

Signarama, SR

Be Seen First

OFFICE / ADMINISTRATION / SALES SUPPORT

Santa Rosa, CA · On-site

$43K - $52K/yr

Office & Administrative Support · Assist with filing, document management, scanning, and general ... Sales Support A major purpose of this position is to remove routine administrative work from ...

Rack and Riddle

Administrative Assistant

Healdsburg, CA · On-site

$22 - $24/hr

The Administrative Assistant keeps the company's sales and corporate office running smoothly, serving as the welcoming face of the office and the coordination hub for meetings, supplies, and day-to ...

New

Petco

Sales Specialist

Petaluma, CA · On-site

... sales floor ... You support store operations, assist leadership as needed, and help develop newer associates, all ...

Petco

Sales Associate

Petaluma, CA

$16.25 - $22/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Novato, CA

$16.50 - $22.25/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Petaluma, CA · On-site

$16.25 - $22/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Novato, CA · On-site

$16.50 - $22.25/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Santa Rosa, CA · On-site

$15.25 - $20.75/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Petaluma, CA · On-site

$16.25 - $22/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

Petco

Sales Associate

Santa Rosa, CA

$15.25 - $20.75/hr

Let's Go! * Assist customers in selecting products and services that meet their pets' needs. * Process sales, returns, and exchanges accurately and efficiently. * Stock shelves, replenish merchandise ...

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Sales Assistant information

See Santa Rosa, CA salary details

$12

$23

$31

How much do sales assistant jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for sales assistant in Santa Rosa, CA is $23.18, according to ZipRecruiter salary data. Most workers in this role earn between $19.71 and $25.77 per hour, depending on experience, location, and employer.

What is a sales assistant?

Sales Assistants are retail professionals who help customers find products, answer questions, and provide advice in stores or online. They are responsible for restocking shelves, processing transactions at the checkout, and maintaining a clean and organized sales area. Good Sales Assistants have strong communication skills, a friendly attitude, and a good understanding of the products they sell. They play an important role in ensuring customers have a positive shopping experience and often assist with inventory and promotional displays.

What does a sales assistant do?

A sales assistant supports sales representatives and marketing managers by tracking and reporting on sales information. You support sales staff by clarifying customer requests and tracking each transaction. You also resolve order or inventory problems. Your responsibilities include consolidating, analyzing, and forwarding daily sales. Other duties include providing reports to the sales team that detail sales versus projections. You provide product and pricing information and answer customer questions. You also maintain a database of customers and input new customer profiles for monthly reports. You track sales expenses and analyze sales team expenses.

What are the key skills and qualifications needed to thrive as a sales assistant?

To excel as a Sales Assistant, you need strong interpersonal skills, basic numeracy, and a customer-focused mindset, typically supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and basic computer applications is often required. Exceptional communication, teamwork, and problem-solving abilities help differentiate top performers in this role. These skills ensure efficient sales transactions, positive customer experiences, and contribute to overall store success.

How does a sales assistant typically collaborate with other team members to achieve sales goals?

Sales Assistants work closely with sales associates, store managers, and inventory teams to ensure customers receive excellent service and that sales targets are met. They often coordinate with team members to restock shelves, set up promotional displays, and share customer feedback. Open communication and teamwork are essential, as Sales Assistants frequently support each other during busy periods and help resolve customer queries. This collaborative environment not only helps achieve sales goals but also provides opportunities to learn from more experienced colleagues.

What is the difference between Sales Assistant vs Retail Associate?

FeatureSales AssistantRetail Associate
Required CredentialsHigh school diploma; sales or customer service experienceHigh school diploma; customer service skills
Work EnvironmentRetail stores, showrooms, mallsRetail stores, supermarkets, shopping centers
Employer & Industry UsageFashion, electronics, furniture storesGrocery stores, department stores, specialty shops
Common Search & ComparisonOften compared for customer service roles in retailSimilar roles, but more focused on stocking and checkout

Sales Assistants and Retail Associates often share similar responsibilities in customer service and sales within retail environments. While Sales Assistants typically focus on selling products and providing personalized service, Retail Associates may also handle stocking, checkout, and store maintenance. Both roles require strong communication skills and retail experience, but the specific duties can vary depending on the employer and industry.

How do I pass a sales assistant interview?

To pass a sales assistant interview, prepare by researching the company, practicing common questions about customer service and sales skills, and demonstrating a friendly, approachable attitude. Highlight relevant experience, knowledge of products, and your ability to work in a team. Dressing professionally and showing enthusiasm can also improve your chances of success.

How much can a sales assistant make?

The average salary for a sales assistant varies by location and experience but typically ranges from $20,000 to $35,000 annually. Many sales assistants earn additional income through commissions or bonuses based on sales performance. Entry-level positions may pay closer to minimum wage, while experienced assistants in retail or specialized sectors can earn higher wages.

What are the duties of a sales assistant?

A sales assistant's duties include helping customers find products, providing product information, processing transactions, maintaining store cleanliness, and restocking shelves. They often use point-of-sale systems and need good communication and customer service skills to ensure a positive shopping experience.

What are the four types of sales assistant positions?

Sales assistant positions typically include retail sales assistants who work directly with customers in stores, administrative sales assistants who handle order processing and documentation, inside sales assistants who support sales teams through phone and online communication, and visual merchandisers who focus on store displays and product presentation. Each role requires different skills such as customer service, organization, or visual design, and may involve specific tools or software relevant to the position.

What do I do as a sales assistant?

A sales assistant helps customers by answering questions, providing product information, and processing transactions at a retail or sales environment. They may also restock shelves, maintain store cleanliness, and use point-of-sale systems to complete sales. Good communication skills and product knowledge are important for this role.

Why should we hire you as a sales assistant?

A sales assistant should have strong communication skills, customer service experience, and the ability to work in a fast-paced environment. They should be knowledgeable about products, able to handle transactions accurately, and maintain a positive attitude to enhance customer satisfaction.
More about Sales Assistant jobs

What are the most commonly searched types of Sales jobs in Santa Rosa, CA?

The most popular types of Sales jobs in Santa Rosa, CA are:

What job categories do people searching Sales Assistant jobs in Santa Rosa, CA look for?

The top searched job categories for Sales Assistant jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Sales Assistant jobs?

Cities near Santa Rosa, CA with the most Sales Assistant job openings:

Sales Assistant jobs near you
Infographic showing various Sales Assistant job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $48,213 per year, or $23.2 per hour.

Assistant Manager

cabi, LLC

Napa, CA • On-site

$20 - $23/hr

Part-time

Re-posted 29 days ago

Job description

Rate of Pay: $20-23/hr

Assistant Store Manager

Department: cabi Outlet
Reports To: Store Manager
FLSA Status: Non-Exempt

Position Summary

The Assistant Store Manager supports the Store Manager in overseeing daily store operations, driving sales performance, and delivering an exceptional customer experience. This role helps lead and develop store teams, supports operational processes, and contributes to achieving sales and business goals. The ideal candidate is passionate about fashion, customer service, and team development in a fast-paced retail environment.

Key Responsibilities

  • Support and uphold cabi's core values and brand standards
  • Deliver an exceptional customer experience through personalized sales and client engagement
  • Assist in tracking daily, weekly, and monthly KPIs and sales goals
  • Support the development and execution of action plans to meet or exceed store performance goals
  • Build customer relationships through active clienteling and engagement programs
  • Assist with creating and executing marketing campaigns and outreach initiatives
  • Support recruiting, hiring, onboarding, training, and development of store employees
  • Promote a positive, professional, and team-oriented work environment
  • Assist with merchandising and visual presentation according to company standards
  • Maintain a strong presence on the sales floor while supporting team development and customer service
  • Assist with inventory management, shipment processing, and stock organization
  • Help maintain store records, banking, petty cash, and operational procedures
  • Ensure store cleanliness, maintenance, and operational standards are consistently met
  • Communicate effectively with management, team members, and company partners
  • Maintain reliable attendance and flexibility to work nights, weekends, and holidays as needed
  • Perform additional duties as assigned

Supervisory Responsibilities

  • Supervise key carriers and part-time sales associates while serving as Manager on Duty
  • Support employee coaching, performance management, and training in accordance with company policies and applicable laws

Qualifications

  • Previous experience as a retail supervisor, Assistant Store Manager, or similar leadership role
  • Strong customer service, communication, and interpersonal skills
  • Experience coaching, training, and developing employees
  • Ability to analyze sales data and KPI performance
  • Proficiency with POS systems and Microsoft Office programs, including Excel, Outlook, and Word
  • Strong organizational, multitasking, and problem-solving abilities
  • Professional, dependable, and team-oriented mindset

Education & Experience

  • Associate degree preferred, or equivalent combination of education and relevant experience
  • 2-3 years of retail leadership experience preferred

Physical Requirements & Work Environment

  • Regularly required to stand, walk, sit, speak, hear, and use hands to operate retail and computer equipment
  • May occasionally lift or carry up to 50 pounds
  • May be required to use ladders or step stools
  • Retail environment with moderate noise levels and varying customer traffic throughout the day

Apply