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Sales Assistant Jobs in Rohnert Park, CA (NOW HIRING)

Sales Associate

Petaluma, CA · On-site

$18.50 - $20.50/hr

Maintain company-merchandising standards and assist in floor moves, display maintenance, merchandising, sales set up, and store housekeeping. * Assist with processing merchandise as well as ...

Sales Associate

Petaluma, CA · On-site

$18.50 - $20.50/hr

Maintain company-merchandising standards and assist in floor moves, display maintenance, merchandising, sales set up, and store housekeeping. * Assist with processing merchandise as well as ...

Sales Associate

Santa Rosa, CA · On-site

$18.50 - $20.50/hr

Maintain company-merchandising standards and assist in floor moves, display maintenance, merchandising, sales set up, and store housekeeping. * Assist with processing merchandise as well as ...

Assistant General Manager

Novato, CA · On-site

$43K - $67K/yr

As an Assistant General Manager, you'll get to encourage a sales team and create outstanding customer experiences in one of our retail stores. In this role, you'll be leading a store team from ...

Support achievement of sales and profitability goals. * Follow cash handling, deposit, and reconciliation procedures. * Assist with inventory counts, product ordering, and operational reporting.

Sales Associate

Santa Rosa, CA · On-site

$18.21 - $19.84/hr

Cover the sales floor and helps ensure all visual standards are met * Assist in the organization of the stockroom and providing a clean, consistent, and inviting store environment that inspires ...

This role supports the Store Manager in driving sales results, coaching the team, and keeping the store running strong; day in and day out. Assistant Store Managers are hands on leaders who move with ...

This role supports the Store Manager in driving sales results, coaching the team, and keeping the store running strong; day in and day out. Assistant Store Managers are hands on leaders who move with ...

JOB SUMMARY To assist store management with basic store operations, developing associates, and achieving store and personal sales goals and standards of performance. ESSENTIAL JOB FUNCTIONS * Meet ...

Event Sales Coordinator

Santa Rosa, CA

$21.75 - $30/hr

Reports to the Event Sales Director Day to Day * Assist the Event Sales Manager with the coordination and execution of event sales, including managing event details, logistics, and client ...

Reports to the Event Sales Director Day to Day * Assist the Event Sales Manager with the coordination and execution of event sales, including managing event details, logistics, and client ...

Event Sales Coordinator

Santa Rosa, CA

$21.75 - $30/hr

Reports to the Event Sales Director Day to Day * Assist the Event Sales Manager with the coordination and execution of event sales, including managing event details, logistics, and client ...

Inside Sales Associate

Petaluma, CA · On-site

$20 - $23/hr

Provide backup vacation coverage for Sales Representatives and assist with workload of fellow team members when absent. * 85% of work day is spent on telephone. * Attend inside/outside sales meetings ...

Inside Sales Associate

Petaluma, CA · On-site

$20 - $23/hr

Provide backup vacation coverage for Sales Representatives and assist with workload of fellow team members when absent. * 85% of work day is spent on telephone. * Attend inside/outside sales meetings ...

Sales Leader

Petaluma, CA

$19.25 - $26.30/hr

KEY RESPONSIBILITIES * Assist in developing and motivating associates to maximize sales potential * Provide in the moment coaching/training to store associates to ensure efficient and effective floor ...

Showing results 41-60

Sales Assistant information

See Rohnert Park, CA salary details

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How much do sales assistant jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for sales assistant in Rohnert Park, CA is $23.48, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $26.11 per hour, depending on experience, location, and employer.

How does a sales assistant typically collaborate with other team members to achieve sales goals?

Sales Assistants work closely with sales associates, store managers, and inventory teams to ensure customers receive excellent service and that sales targets are met. They often coordinate with team members to restock shelves, set up promotional displays, and share customer feedback. Open communication and teamwork are essential, as Sales Assistants frequently support each other during busy periods and help resolve customer queries. This collaborative environment not only helps achieve sales goals but also provides opportunities to learn from more experienced colleagues.

What is a sales assistant?

Sales Assistants are retail professionals who help customers find products, answer questions, and provide advice in stores or online. They are responsible for restocking shelves, processing transactions at the checkout, and maintaining a clean and organized sales area. Good Sales Assistants have strong communication skills, a friendly attitude, and a good understanding of the products they sell. They play an important role in ensuring customers have a positive shopping experience and often assist with inventory and promotional displays.

Why should we hire you as a sales assistant?

A sales assistant should have strong communication skills, customer service experience, and the ability to work in a fast-paced environment. They should be knowledgeable about products, able to handle transactions accurately, and maintain a positive attitude to enhance customer satisfaction.

What does a sales assistant do?

A sales assistant supports sales representatives and marketing managers by tracking and reporting on sales information. You support sales staff by clarifying customer requests and tracking each transaction. You also resolve order or inventory problems. Your responsibilities include consolidating, analyzing, and forwarding daily sales. Other duties include providing reports to the sales team that detail sales versus projections. You provide product and pricing information and answer customer questions. You also maintain a database of customers and input new customer profiles for monthly reports. You track sales expenses and analyze sales team expenses.

How much can a sales assistant make?

The average salary for a sales assistant varies by location and experience but typically ranges from $20,000 to $35,000 annually. In retail environments, additional commissions or bonuses may increase total earnings, especially for those with strong customer service skills and product knowledge.

What is the difference between Sales Assistant vs Retail Associate?

FeatureSales AssistantRetail Associate
Required CredentialsHigh school diploma; sales or customer service experienceHigh school diploma; customer service skills
Work EnvironmentRetail stores, showrooms, mallsRetail stores, supermarkets, shopping centers
Employer & Industry UsageFashion, electronics, furniture storesGrocery stores, department stores, specialty shops
Common Search & ComparisonOften compared for customer service roles in retailSimilar roles, but more focused on stocking and checkout

Sales Assistants and Retail Associates often share similar responsibilities in customer service and sales within retail environments. While Sales Assistants typically focus on selling products and providing personalized service, Retail Associates may also handle stocking, checkout, and store maintenance. Both roles require strong communication skills and retail experience, but the specific duties can vary depending on the employer and industry.

What are the key skills and qualifications needed to thrive as a sales assistant?

To excel as a Sales Assistant, you need strong interpersonal skills, basic numeracy, and a customer-focused mindset, typically supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and basic computer applications is often required. Exceptional communication, teamwork, and problem-solving abilities help differentiate top performers in this role. These skills ensure efficient sales transactions, positive customer experiences, and contribute to overall store success.
What are the most commonly searched types of Sales jobs in Rohnert Park, CA? The most popular types of Sales jobs in Rohnert Park, CA are:
What job categories do people searching Sales Assistant jobs in Rohnert Park, CA look for? The top searched job categories for Sales Assistant jobs in Rohnert Park, CA are:
What cities near Rohnert Park, CA are hiring for Sales Assistant jobs? Cities near Rohnert Park, CA with the most Sales Assistant job openings:
Infographic showing various Sales Assistant job openings in Rohnert Park, CA as of August 2026, with employment types broken down into 77% Full Time, 22% Part Time, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $48,848 per year, or $23.5 per hour.

Sales Associate

Boot Barn

Petaluma, CA • On-site

$18.50 - $20.50/hr

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 13 days ago


Boot Barn rating

5.6

Company rating: 5.6 out of 10

Based on 219 frontline employees who took The Breakroom Quiz

68th of 104 rated fashion retailers


Job description

Our Sales Partners engage with customers and create an exceptional in-store experience. They embody Boot Barn's Mission, Vision and Values in their words and actions while demonstrating selling and service expertise, product knowledge, visual merchandising presentation skills and strong point-of-sale proficiency.

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit -- one handshake at a time.

This position is open year-round to address fluctuations in hiring needs. We encourage you to apply if you meet the qualifications and are interested in joining our team. While we regularly review applications, there is no specific timeline for hiring. Selected candidates will be contacted as positions become available throughout the year.


SALES PARTNER DUTIES

  • Foster a service and selling culture; exceed overall expectations to build long-standing customer relationships.
  • Become an expert in our product categories; understand and communicate product knowledge (including features and benefits) to the customer.
  • Maintain and achieve measurable goals, including units per transaction (UPT), average dollar per transaction (ADT), item add-ons and customer information capture rates.
  • Be informed and understand current merchandise promotions and advertisements.
  • Maintain company-merchandising standards and assist in floor moves, display maintenance, merchandising, sales set up, and store housekeeping.
  • Assist with processing merchandise as well as monitoring and replenishing floor stock.
  • Accurately and efficiently complete all sales transactions and maintain proper cash and media accountabilities at POS registers.
  • Actively seek new ways to develop skills and improve metrics by partnering with the store leadership team.
  • Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
  • Performs any other duties that may be assigned by management.
  • Demonstrates high level of quality work, attendance and appearance.

QUALIFICATIONS

  • Strong communication, customer service, time management and organizational skills.
  • Availability to work a variety of shifts to meet business needs including nights, weekends and holidays.
  • Flexibility with scheduling and willingness to work extended hours when necessary.

COMPETENCIES

  • Brand & Product Expert: Demonstrates a strong understanding of Boot Barn's brand and products, effectively communicating product benefits to help customers make informed decisions.
  • Driving Sales Through Customer Focus: Delivers personalized, service-driven experiences that prioritize customer needs and directly support individual and store sales goals.
  • Operational Efficiency: Executes daily tasks and inventory processes efficiently, accurately, and in a timely manner to support store operations.
  • Professionalism: Upholds Boot Barn's culture by demonstrating accountability, adaptability, and respectful behavior to foster a positive and inclusive work environment.
  • Visual Standards: Ensures the store presentation aligns with brand standards by maintaining a clean, organized environment and executing visual merchandising accurately and on time.

PARTNER BENEFITS & ADDITIONAL COMPENSATION OPPORTUNITIES

  • Competitive hourly rate* ($18.50-$20.50) plus selling incentives (SPIFFS) and monthly store sales bonus.
  • Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
  • Paid Time Off plan for year-round Boot Barn Partners.**
  • Medical, Dental, Vision and Life Insurance.**
  • 401(k) plan with generous company matching.
  • Flexible schedules and work/life balance.
  • Opportunities for growth at every level -- we are opening 50+ new stores each year.

*Compensation varies based on geography, skills, experience, and tenure

**For eligible Boot Barn Partners

PHYSICAL DEMANDS & WORK ENVIRONMENTIn general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

  • Standing, walking and squatting more than fifty percent of the work shift.
  • Required to lift, move and carry up to 40 pounds.
  • Ability to read, count and write to accurately complete all documentation and reports.
  • Must be able to see, hear and speak in order to communicate with partners and customers.
  • Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
  • Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.[ ] Sedentary: Limited activity, no lifting, limited walking[ ] Light: Office work, some lifting, bending, stooping or kneeling, walking[X] Moderate: Mostly standing, walking, bending, frequent lifting[ ] Arduous: Heavy lifting, bending, crawling, climbing

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

  • The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
  • Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and Partners without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.

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What Boot Barn employees say

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About Boot Barn

Sourced by ZipRecruiter

At Boot Barn, we honor America's western heritage. We believe in quality products and good value. And we've stocked our shelves with quality western and work gear for you and your family. With over 500,000 pairs of boots -- western, work and fashion -- and over 8,000 styles of jeans, shirts, hats, belts, jewelry and more, we offer the latest styles from the brands you love. Hatched over thirty years ago with one store in Orange County, California, Boot Barn has become the nations largest Western and Work retailer with 230 + stores in 30 states and a robust e-commerce business. We will outfit you from head to toe and give you the kind of service you'd expect from a company that values heritage, hard work and community.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Irvine, CA, US