Route Sales Representative Rsr Jobs in Dallas, TX

Department: Sales Execution

Reports To: Sales Manager

Travel Required: 25%

Work Type: On site

Why Join Community Coffee?

At Community Coffee, every cup tells a story. As America’s #1 family-owned and operated retail coffee brand, we blend cherished traditions with innovative thinking to create a dynamic, fast-paced environment that’s as energizing as our coffee. Here, you’ll thrive in a setting that challenges you to grow professionally while making a meaningful impact every day. Join our family and transform your passion for coffee into a rewarding career—where every day is an opportunity to craft exceptional experiences and build lasting connections.

Position Overview

The Sales Specialist supports sales execution and customer continuity within the Direct Store Delivery (DSD) network through organic growth with existing customers, execution of approved sales programs, and route relief coverage, while also supporting broader sales initiatives as needed.

The Sales Specialist serves as a backup point of contact for Sales Managers, supporting customer issues, route execution, and day-to-day sales needs when managers are unavailable, ensuring uninterrupted service and consistent customer experience.

Key Responsibilities

• Drives organic growth with existing customers through product introductions, promotions, merchandising, and display execution.
• Executes approved sales programs and product initiatives within assigned routes and accounts.
• Makes regular customer visits to support route performance, strengthen relationships, and address service or execution issues.
• Trains route sales representatives and customer staff on product knowledge, sales programs, and execution standards.
• Provides route relief coverage for Direct Store Delivery (DSD) routes as needed to ensure uninterrupted service and sales execution.
• Serves as a backup point of contact for Sales Managers, supporting customer communication, issue resolution, and operational needs when managers are out of the field or unavailable.
• Participates in daily sales team activities to support execution of sales priorities and objectives.
• Represents the company at trade shows, special events, and promotional activities as assigned.
• Ensures a high level of customer satisfaction by responding promptly to customer needs and resolving service-related concerns
• May be asked to perform additional duties as necessary

Position Requirements

• High school diploma or equivalent required; Associate’s or Bachelor’s degree preferred.
• 3 years of experience in Direct Store Delivery (DSD), route sales, or sales execution within a consumer-packaged goods (CPG) environment.
• Acceptable driving record required.
• DOT medical certification required.
• COVID vaccination may be required depending on route or customer requirements.
• Successful completion of a pre-employment physical required.
• Demonstrated experience supporting existing customer growth, promotions, merchandising, and display execution.
• Proven ability to provide route relief coverage, including operating a route independently while maintaining service and execution standards.
• Strong working knowledge of Direct Store Delivery (DSD) operations, route processes, and sales execution standards.
• Ability to serve as a backup point of contact for Sales Managers, supporting customer issues and field execution when needed.
• Strong interpersonal and communication skills with the ability to build credibility with customers, route sales representatives, and sales leadership.
• Experience training and coaching others on product knowledge, sales programs, and execution expectations.
• Basic analytical skills with the ability to review sales or route performance data.
• Proficiency with mobile sales tools, CRM systems, and Microsoft applications.
• Valid driver’s license with an acceptable driving record; ability to travel locally and work flexible hours as required.
• Internal Only: Experience with Community Coffee, even if unrelated, may fulfill this requirement at the discretion of the hiring manager with approval from Human Resources

Foundational Competencies

• Builds Trust
• Continuous Learner
• Customer Centric
• Effective Communication
• Integrity
• Results Oriented

Additional Competencies

• Accountability
• Adaptability
• Collaborates
• Resourcefulness
• Takes Action

Physical Demands/Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee will service/sell to approximately 20-30 customers per day and is required to do the following: 

• Regularly required to use hands to finger, handle, or feel and reach with hands and arms.  

• Frequently required to stand, walk; climb or balance; regularly required to stoop, kneel, crouch and/or crawl. 

• Regularly required to get in and out of a vehicle.   

• Must be able to frequently lift 35 pounds and occasionally lift up to 40 pounds. 

• Occasionally push or pull up to 100 pounds using a rolling pallet or similar equipment, often up or down a slight incline or ramp. 

• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. 

• Field Sales Environment: While performing the duties of this job, the employee occasionally works near moving mechanical parts; in high, precarious places; and in outside weather conditions and is occasionally exposed to fumes or airborne particles; The noise level in the work environment is usually moderate but may be moderately loud in warehouse areas. 

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