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Retention Jobs in Colorado (NOW HIRING)

Client Satisfaction / Retention: You will be the day-to-day contact for our clients, responsible for relaying their feedback to our team of writers and editors. You will be responsible for ...

Job Duties and Responsibilities Join our Retention Strategy team as a Principal Strategy Analyst focused on driving customer loyalty and lifetime value for the SLING and DISH Video Services portfolio.

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Retention information

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$23.1K

$64.5K

$89.9K

How much do retention jobs pay per year?

As of Aug 20, 2026, the average yearly pay for retention in Colorado is $64,529.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,600.00 and $78,300.00 per year, depending on experience, location, and employer.

What is a retention specialist?

A retention specialist is a professional responsible for ensuring that customers, clients, or employees remain loyal to a company or organization. They analyze data to understand why individuals might leave and develop strategies to improve satisfaction and engagement. Duties often include direct communication, resolving concerns, offering incentives, and collaborating with other departments to enhance overall experience. Retention specialists are crucial in reducing turnover rates and fostering long-term relationships.

What are the key skills and qualifications needed to thrive as a retention specialist?

To thrive as a Retention Specialist, you need a solid understanding of customer relationship management, data analysis, and problem-solving, often supported by a degree in business, marketing, or a related field. Familiarity with CRM platforms, analytics tools, and customer feedback systems is commonly required. Excellent communication, active listening, and conflict resolution skills help build trust and address client concerns effectively. These abilities are crucial for reducing churn, strengthening customer loyalty, and driving long-term business growth.

What are some common challenges faced by professionals in retention roles, and how can they be addressed?

Professionals working in retention roles often encounter challenges such as identifying the root causes of customer churn, managing high volumes of customer interactions, and personalizing retention strategies at scale. To address these issues, it's important to leverage data analytics tools to uncover customer behavior patterns and proactively engage at-risk customers. Collaboration with sales, marketing, and product teams is also crucial for developing tailored solutions and improving the overall customer experience.

What is the difference between Retention vs Customer Service Representative?

AspectRetentionCustomer Service Representative
Primary FocusCustomer retention and loyaltyHandling customer inquiries and issues
Required SkillsCommunication, relationship management, sales techniquesCommunication, problem-solving, product knowledge
Work EnvironmentSales teams, marketing departmentsCall centers, retail, support desks
Common CertificationsCustomer relationship management (CRM) trainingCustomer service certifications

While both roles involve communication with customers, Retention specialists focus on maintaining long-term customer relationships and reducing churn, often using sales and relationship-building skills. Customer Service Representatives primarily address immediate customer inquiries and issues. Understanding these differences helps employers and job seekers identify the right career path or hiring criteria.

What is a retention job?

A retention job involves developing strategies to keep customers or employees engaged and reduce turnover. Roles often include analyzing data, implementing loyalty programs, and improving satisfaction through communication and service. Skills in data analysis, communication, and customer relationship management are typically important for these positions.

What are the most commonly searched types of Retention jobs in Colorado?

The most popular types of Retention jobs in Colorado are:

Infographic showing various Retention job openings in Colorado as of August 2026, with employment types broken down into 90% Full Time, 7% Part Time, 1% Temporary, and 2% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $64,529 per year, or $31 per hour.

Senior Sales Business Retention Associate

Wolters Kluwer

Greenwood Village, CO • Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago


Wolters Kluwer rating

9.1

Company rating: 9.1 out of 10

Based on 29 frontline employees who took The Breakroom Quiz

25th of 245 rated software companies


Job description

The Senior Sales Business Retention Associateis responsible for retaining and growing revenue within an assigned portfolio of existing customers. This role combines account management, consultative selling, and proactive renewal management to maximize customer value and long-term retention.

The Retention Associate owns the renewal lifecycle from early engagement through contract close, proactively building relationships with key contacts, demonstrating product value, and identifying opportunities to expand customer usage. Success in this role requires a strong consultative sales approach focused on renewing business, increasing product adoption, and generating incremental revenue through upsell opportunities.

The primary responsibility of the Retention Associate is to secure researchproduct renewals, increase revenue within the existing customer base through upselling and product adoption, and successfully deliver annual price increases set forth by the business. The Retention Associate also identifies and forwards qualified opportunities to the appropriate Sales channels when appropriate. These functions are performed in a manner consistent with company established timelines and objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Owns and manages a portfolio of existing customer accounts and is responsible for retention, renewal execution, and revenue growth within the assigned book of business.

Responsible for achieving assigned renewal rate and revenue retention targets within the assigned portfolio of accounts while identifying opportunities to increase customer spend through product adoption and expansion.

Learns the full line of CCH TAA Tax Research and Audit products including features, benefits, pricing, intended use, value proposition and competitive position in order to effectively serve clients and position solutions that meet customer needs.

Handles account management activity for Tax Research software customers to effectively promote and facilitate a positive renewal environment for the customer while strengthening long-term relationships.

Proactively manages renewal cycles beginning approximately 90-120 days prior to contract expirationby engaging customers early, reinforcing product value, identifying risks, and positioning successful renewal outcomes.

Initiates and manages customer engagement well in advance of renewal to establish value, mitigate churn risk, and ensure renewal conversations are not limited to invoice delivery.

Executes the consultative sales process for Tax & Accounting Research products and services by staying fully informed of the prescribed sales methodology and aligning solutions with customer workflow and business needs.

Identifies opportunities to expand revenue within existing accounts through upselling, cross-selling, increased product utilization, and additional product adoption.

Conducts outbound customer engagement including phone calls, virtual meetings, and targeted outreach campaigns to build relationships, communicate value, and drive renewal and expansion opportunities.

Maintains consistent proactive engagement with customers through phone, email, and virtual meetings to ensure sufficient activity levels that support renewal success and account growth.

Handles renewal activity for accounts, add-on sales activity, account management and other sales services and effectively tracks and manages renewal cycles throughout the year.

Maintains accurate pipeline management, renewal forecasting, and activity tracking within CRM tools to ensure visibility into renewal health and growth opportunities.

Contributes to new product development that meets customer needs by identifying gaps where current products do not meet client requirements; working with product managers to translate unmet client requirements into business and functional specifications.

Improves WK CCH TAA Tax Research and Auditing market share by strengthening customer relationships, increasing product adoption, and ensuring customers realize the full value of Wolters Kluwer solutions.

Collaborates with Management, Retention Representatives, Account Executives and Alliance Team in developing joint sales plans, business plans, presentations, and creating referrals.

Manages time and resources effectively to accomplish sales goals by planning for and scheduling all required sales activity.

Represents Wolters Kluwer by developing and maintaining comprehensive knowledge of Wolters Kluwer products, industry trends and general business and financial acumen through various sources and initiative.

Communicates Wolters Kluwer competitive advantage to customers in a compelling articulate manner in verbal and written conversations and presentations.

Behaving in ways that demonstrate corporate core values and culture; developing professional and positive relationships with customers and colleagues; and maintaining a reputation of competence, integrity and professionalism.

OTHER DUTIES

Proactively pursues professional development activities (e.g., attending seminars, reviewing professional publications, establishing personal networks).

Manages time and company resources appropriately.

Performs other duties as assigned by supervisor.

JOB QUALIFICATIONS

Education:
BS/BA degree in a business-related field or equivalent work experience in a professional sales setting.

Required Experience

Minimum of 2 years of experience in a sales, account management, customer success, or customer-facing roleincluding:

Experience making presentations to prospective or existing clients to explain the business' products and services and their alignment with the client's needs.

Experience using online presentation tools.

Experience using a consultative sales approach to identify customer needs and position appropriate solutions.

Intermediate experience with recent version of Microsoft operating systems and Office, especially Word and Excel.

Preferred Experience and Training

1 year of experience in a sales retention or account management role with responsibility for renewing and growing existing customer revenue.

Technical, software or online solutions sales experience a plus.

Experience selling on premise and cloud-based solutions and services.

Experience working in a highly matrixed environment.

Formalized sales training (e.g., Holden, Complex Sale, Solutions Selling, Miller Heiman, The Challenger Sales Module, Salesforce.com).

Preferred Knowledge and Abilities

Understands the workflow of Tax Research and Auditing Departments.

Demonstrated ability to create positive working relationships with customers, co-workers and leaders.

Strong customer service, relationship management, and interpersonal skills.

Demonstrated ability to work independently and meet deadlines consistently with minimal supervision.

Good organizational skills and ability to prioritize work effectively to meet business needs.

Excellent English language skills required, both verbal and written.

Experience with CRM tools, i.e. Salesforce.com; etc.

Travel Requirements: 5 - 10%

Attending offsite meetings
Ability to travel independently and overnight
Ability to travel by air
Ability to obtain a credit card

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$44,000.00 - $74,300.00 USDThis role is eligible for Commission.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.


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About Wolters Kluwer

Sourced by ZipRecruiter

Wolters Kluwer Global Business Services is designed to provide services to the business units in the areas of technology, sourcing, procurement, legal, finance, and accounting which includes our North American-Accounting Center. These global centers promote team collaboration using best practices around a specific focus area to drive results and enhance operational efficiencies. There is a constant endeavor to benchmark against best-in-class industry standards to improve the quality of deliverables, increase cost savings, enhance productivity, and reduce time to market for products and applications

Industry

Accounting services, library and information services and it services

Company size

10,000+ Employees

Headquarters location

Philadelphia, PA, US