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Retail Wine Jobs in Rochester, NY (NOW HIRING)

Constellation Brands

Cost Accountant

Rochester, NY · On-site

$63K - $92K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

S. at retail, and it drives our pursuit to deliver what's next. Every day, people reach for brands ... wine brands including The Prisoner Wine Company, Robert Mondavi Winery, Kim Crawford, Schrader ...

Constellation Brands, Inc.

Cost Accountant

Rochester, NY · On-site

$63K - $92K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

S. at retail, and it drives our pursuit to deliver what's next. Every day, people reach for brands ... wine brands including The Prisoner Wine Company, Robert Mondavi Winery, Kim Crawford, Schrader ...

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Retail Wine information

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How much do retail wine jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for retail wine in Rochester, NY is $15.56, according to ZipRecruiter salary data. Most workers in this role earn between $14.47 and $16.59 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a retail wine specialist?

To thrive as a Retail Wine Specialist, a solid understanding of wine varieties, regions, and food pairings, often supported by industry certifications like WSET, is essential. Familiarity with point-of-sale (POS) systems, inventory management software, and customer relationship management tools is typically required. Excellent communication, customer service, and sales skills help build rapport and trust with clients. These competencies are crucial for providing expert advice, driving sales, and creating a memorable shopping experience in a competitive retail environment.

What is a retail wine specialist?

A retail wine specialist is a professional who works in wine shops, liquor stores, or supermarkets, helping customers select wines based on their preferences, food pairings, and budgets. They possess knowledge about different wine varieties, regions, and tasting notes. Retail wine specialists may also handle inventory, organize tastings, and educate customers about wine. Their goal is to provide excellent customer service and enhance the wine-buying experience.

What are some common challenges faced by professionals working in retail wine sales, and how can they be effectively managed?

Retail wine professionals often encounter challenges such as keeping up with a rapidly changing product inventory, learning about new varietals and regions, and meeting diverse customer preferences. Managing these challenges involves continuous education, strong communication with distributors, and excellent customer service skills. Collaborating closely with team members for tastings and inventory updates also helps create a knowledgeable and cohesive staff, enhancing both the customer experience and sales performance.

What is the difference between Retail Wine vs Retail Beer?

AspectRetail WineRetail Beer
Required CertificationsNone typically required, but knowledge of wine is beneficialNone typically required, but knowledge of beer is beneficial
Work EnvironmentRetail stores, wine shops, liquor storesRetail stores, liquor stores, supermarkets
Industry UsagePart of alcohol retail sector, focusing on wine salesPart of alcohol retail sector, focusing on beer sales

Retail Wine and Retail Beer roles share similarities in work environment and industry usage, often requiring knowledge of alcoholic beverages. The main difference lies in the product focus: Retail Wine specialists concentrate on wine varieties, tasting, and wine pairing, while Retail Beer staff focus on different beer types, brewing styles, and beer tasting. Both roles involve customer service, sales, and product knowledge, but their expertise areas differ based on the beverage type.

What are popular job titles related to Retail Wine jobs in Rochester, NY? For Retail Wine jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Retail Wine jobs in Rochester, NY look for? The top searched job categories for Retail Wine jobs in Rochester, NY are:
Retail Wine jobs near you
Infographic showing various Retail Wine job openings in Rochester, NY as of August 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $32,371 per year, or $15.6 per hour.

Sales Representative - Rochester/Buffalo

Wilson Daniels Wholesale

Fairport, NY

Full-time

Re-posted 19 days ago

Job description

WHO IS WILSON DANIELS WHOLESALE?
Wilson Daniels Wholesale is a family-owned distributor in New York, New Jersey and Connecticut, representing the world's preeminent wines since 2015. We offer a portfolio of terroir-focused wines that are singular expressions of each unique region and spotlight our producers' traditions and heritage alongside their distinctive wines. Headquartered in New York City, the company's offices and in-house tasting room boast views of the Empire State Building in Manhattan's historic, architecturally rich Flatiron District.
COME WORK WITH US
At Wilson Daniels, we're leaders and educators in luxury wine. Working together to set the highest standards for quality, integrity and excellence, our passionate team of professionals is wholly immersed in every aspect of the fine wine world. We value family, heritage, and wines of distinction. Come and join the world-class Wilson Daniels Portfolio!
We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.
ABOUT THE JOB
Wilson Daniels Wholesale is seeking a Sales Representative in Rochester/Buffalo area. The Sales Representative is accountable for the profitable achievement of sales objectives associated with their assigned market. This position will be result oriented, focusing on sales goals and initiatives, profitability, marketing, and growing brand positions in the marketplace.
THE DAY-TO DAY
Sales Representatives are expected to promote brands and increase brand awareness, by increasing brand visibility and conducting staff training/education programs within their accounts.
Develop new business relationships with decision makers while identifying potential customers and developing a business plan to reach them.
Ensure execution of the developed sales strategies, objectives, goals and targeted revenue generation by partnering with key retailers and establishments in the specified market.
Have extensive knowledge of the company's products and knowing in-depth features and benefits of each compared to the competition.
Prepare professional sales presentations for each account call tailored to current supplier programs and the needs of the customer.
Gain knowledge of customer's business operations and coordinating multiple and diverse options for selling the company's products to each.
Assist and participate in trade and consumer events.
Meets annual shipment and performance goals.
AM I THE RIGHT FIT?
Possess drive, motivation and acute attention to detail in ensuring all sales opportunities are captured and explored
Established working relationships with key accounts in given territory
Ability to make a smart business decision based on growing sales, profitability and market shares
Proven track record of successful selling
Excellent communication, negotiation, analytical and objection handling skills
Persuasive public speaking and presentation skills and the ability to close deals
Bachelor's degree preferred or equivalent experience
Experience in selling domestic and international fine and luxury wine preferred
Brand building and outside sales experience is preferred.
Computer skills to include Microsoft Office (Excel, Word, PPT a must); experience using Pocket Advantage is preferred.
Ability to work a flexible schedule depending upon the needs of customers.
CSW certification or ability to obtain preferred
Physical requirements:
Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
Must be able to stoop, bend, squat, and reach more than 4 hours a day.
Must be able to work varying hours including some night and weekend work.
Willing and able to travel from account to account.
*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job category: Sales and Marketing

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