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Retail Media Jobs in California (NOW HIRING)

Equiliem

Retail Media Analyst

Santa Monica, CA · On-site

$50/hr

Retail Media Analyst Santa Monica, CA - Hybrid 4 days a week onsite Pay: $50.00 per hour Job summary The Retail Media Analyst is responsible for managing and optimizing paid search and media ...

Albertsons

Media Manager - Retail Media

Pleasanton, CA · On-site

$135K - $141K/yr

Role Description As part of Albertsons Media Collective, retail media team you will complete the media campaign enablement workflow to ensure documented campaign milestones are completed within ...

Albertsons

Media Manager - Retail Media

Pleasanton, CA · On-site

$95K - $123K/yr

Role Description As part of Albertsons Media Collective, retail media team you will complete the media campaign enablement workflow to ensure documented campaign milestones are completed within ...

Albertsons

Media Manager - Retail Media

Pleasanton, CA · On-site

$135K - $141K/yr

Role Description As part of Albertsons Media Collective, retail media team you will complete the media campaign enablement workflow to ensure documented campaign milestones are completed within ...

Skai

Senior Digital Paid Retail Media Manager

San Francisco, CA · On-site +1

$105K - $136K/yr

Working with the Retail Media Expert Services Director, you will serve external clients and act as one of our retail media experts for the region, supporting internal stakeholders and helping shape ...

Aston Carter

Paid Media Analyst

Santa Monica, CA

$50/hr

Amazon Ads or other retail media certifications.* Experience with DSP/programmatic retail media buys. Experience Level Expert Level Job Type & Location This is a Contract position based out of Santa ...

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Retail Media information

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How much do retail media jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for retail media in California is $15.57, according to ZipRecruiter salary data. Most workers in this role earn between $14.47 and $16.59 per hour, depending on experience, location, and employer.

What is retail media?

Retail media refers to advertising opportunities that exist on a retailer’s digital platforms, such as their website, app, or even in-store displays. Brands purchase these ads to reach shoppers while they are actively browsing or buying products. Retail media networks, like those from Amazon, Walmart, or Target, allow advertisers to target specific audiences based on purchase data and shopper behavior. This approach helps brands increase product visibility and drive sales directly at the point of purchase.

How does a retail media specialist typically collaborate with brand partners and internal teams to execute successful campaigns?

In a Retail Media role, collaboration is key to delivering effective campaigns. Professionals frequently work with brand partners to understand their marketing goals, provide data-driven recommendations, and align campaign strategies. Internally, they coordinate with analytics, creative, and sales teams to develop assets, set up targeting, and measure performance. This cross-functional teamwork ensures campaigns are tailored, on-brand, and optimized for maximum impact within the retailer's ecosystem.

What are the key skills and qualifications needed to thrive as a retail media specialist, and why are they important?

To thrive as a Retail Media Specialist, you need expertise in digital marketing, data analysis, and campaign management, often supported by a relevant bachelor’s degree. Familiarity with retail media platforms (such as Amazon Advertising, Walmart Connect), demand-side platforms (DSPs), and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you collaborate with brands and optimize campaigns for maximum impact. These skills are crucial for driving sales growth and ensuring brands achieve high visibility and ROI in a competitive retail environment.

What is the difference between Retail Media vs Digital Advertising Specialist?

AspectRetail MediaDigital Advertising Specialist
Required CredentialsMarketing or advertising degree, familiarity with retail platformsMarketing, advertising, or related degree, certifications like Google Ads
Work EnvironmentRetail companies, e-commerce platforms, media networksAdvertising agencies, brands, digital marketing firms
Employer & Industry UsagePrimarily retail and e-commerce sectorsVarious industries including retail, tech, consumer goods
Search & Comparison IntentUnderstanding retail-specific advertising strategiesGeneral digital ad campaigns and skills

Retail Media focuses on advertising within retail platforms and e-commerce sites, leveraging retail data for targeted ads. Digital Advertising Specialists create and manage online ad campaigns across multiple digital channels. While both roles involve online advertising, Retail Media is more specialized in retail environments, whereas Digital Advertising Specialists work across diverse industries and platforms.

What are popular job titles related to Retail Media jobs in California?

For Retail Media jobs in California, the most frequently searched job titles are:

What job categories do people searching Retail Media jobs in California look for?

The top searched job categories for Retail Media jobs in California are:

What cities in California are hiring for Retail Media jobs?

Cities in California with the most Retail Media job openings:

Retail Media jobs near you
Infographic showing various Retail Media job openings in California as of August 2026, with employment types broken down into 64% Full Time, 33% Part Time, and 3% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $32,379 per year, or $15.6 per hour.

Retail Media Analyst

Equiliem

Santa Monica, CA • On-site

$50/hr

Other

Posted 4 days ago

Job description

Retail Media Analyst

Santa Monica, CA - Hybrid 4 days a week onsite

Pay: $50.00 per hour


Job summary

The Retail Media Analyst is responsible for managing and optimizing paid search and media campaigns across key retail and delivery platforms. This role operates day-to-day within Pacvue, owning campaign execution and performance reporting while collaborating closely with internal eCommerce and marketing teams.

Responsibilities

  • Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks
  • Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments
  • Monitor daily performance metrics (ROAS, ACOS/TACOS, CPM, CPC, conversion rate, share of voice) and proactively flag anomalies or opportunities
  • Develop and maintain performance dashboards and reporting cadences for internal stakeholders
  • Conduct keyword research, competitor analysis, and search term mining to continuously expand and refine targeting
  • Make data-driven recommendations on budget allocation across platforms and campaign types
  • Coordinate with internal brand and creative teams to align ad content with campaign objectives
  • Maintain organized campaign structures, naming conventions, and documentation standards

Qualifications

  • 2–4+ years of hands-on retail media or paid search experience with direct campaign management responsibility
  • Proficiency in Pacvue (required; candidates without Pacvue experience will not be considered)
  • Active campaign experience on two or more of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media networks
  • Strong analytical skills with the ability to translate data into clear, actionable insights
  • Ability to work independently with minimal oversight; strong communication on status and blockers

Preferred Qualifications

  • Experience with beverage or FMCG brands
  • Familiarity with third-party analytics or BI tools (PowerBI, Tableau, Helium 10, etc.)
  • Amazon Ads or other retail media platform certifications
  • Experience with DSP for programmatic retail media buys


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About Equiliem

Sourced by ZipRecruiter

Equiliem specializes in staffing clinical, non-clinical, and allied personnel. We excel in all levels, disciplines, and specialties within the healthcare spectrum. Our projects range from short to long term local and travel assignments. Equiliem has been recognized as a certified small business enterprise. In addition, we are proud that we have earned the prestigious Joint Commission accreditation for staffing firms and have been awarded Best in Staffing 4 years running by our employees and client partners.

Industry

Recruiting and staffing services

Company size

1,001 - 5,000 Employees

Headquarters location

East Brunswick, NJ, US

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