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Retail Copywriter Jobs in California (NOW HIRING)

Outerknown

Brand Copywriter

Carlsbad, CA · On-site

$70K - $90K/yr

Brand Copywriter Reports to: John Moore Department: Creative Oversees: No Direct Reports ... Elevate our content across social, email, web, wholesale and retail * Support editing content ...

Tailored Brands

Sr Copywriter - On Call

Dublin, CA · On-site +1

$80 - $100/hr

Tailored Brands is a leading omnichannel specialty retailer of menswear, including suits ... The On-Call Sr. Copywriter will be instrumental in infusing the respective brand tone and voice ...

Roku

Copywriter, Creative Studio

Santa Monica, CA · On-site +1

$103K - $116K/yr

About the Role We are looking for a Copywriter to join Roku's Brand & Creative Studio and help ... and retail/etail experiences. * Develop messaging frameworks, narratives, and copy systems that ...

Socket.dev

Copywriter, Creative Studio

Santa Monica, CA · On-site

$104 - $117/hr

About the Role We are looking for a Copywriter to join Roku's Brand & Creative Studio and help ... and retail/etail experiences. * Develop messaging frameworks, narratives, and copy systems that ...

Roku, Inc.

Copywriter, Creative Studio

Santa Monica, CA · On-site

$104 - $117/hr

About the Role We are looking for a Copywriter to join Roku's Brand & Creative Studio and help ... and retail/etail experiences. * Develop messaging frameworks, narratives, and copy systems that ...

Roku

Copywriter, Creative Studio

Santa Monica, CA · On-site

$103K - $116K/yr

About the Role We are looking for a Copywriter to join Roku's Brand & Creative Studio and help ... and retail/etail experiences. * Develop messaging frameworks, narratives, and copy systems that ...

Cymbiotika LLC

Brand Marketing Copywriter

San Diego, CA · On-site

$80K - $85K/yr

Role Overview We're looking for a strategic, culturally aware Brand Marketing Copywriter who knows ... From campaign concepts and retail launches to product storytelling and digital experiences, you'll ...

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Retail Copywriter information

What is a retail copywriter?

A Retail Copywriter creates compelling product descriptions, promotional content, and marketing materials for retail brands. They craft persuasive copy for websites, ads, emails, and social media to engage customers and drive sales. Their work involves understanding the brand’s voice, audience preferences, and industry trends. Strong writing skills, creativity, and knowledge of consumer behavior are essential for success in this role.

What does a retail copywriter do?

A typical workday for a Retail Copywriter involves crafting product descriptions, promotional emails, and website copy while brainstorming new campaign ideas alongside the marketing team. You may attend meetings to align with graphic designers, merchandisers, and brand managers to ensure that written content supports broader sales and branding strategies. Expect to juggle multiple deadlines, proofread and revise content, and stay updated on retail trends to keep messaging fresh. The pace can be fast, especially around seasonal campaigns and product launches, but the collaborative and creative environment makes the work engaging and dynamic.

What are the key skills and qualifications needed to thrive as a retail copywriter?

To thrive as a Retail Copywriter, you need exceptional writing and editing abilities, a keen understanding of retail marketing tactics, and often a degree in English, journalism, or a related field. Familiarity with content management systems (CMS), basic SEO principles, and email marketing platforms is highly beneficial. Creativity, attention to detail, and the ability to work collaboratively under tight deadlines are valuable soft skills in this role. These competencies are crucial for creating compelling content that drives sales and maintains consistent brand messaging across all retail channels.

What are popular job titles related to Retail Copywriter jobs in California?

For Retail Copywriter jobs in California, the most frequently searched job titles are:

What job categories do people searching Retail Copywriter jobs in California look for?

The top searched job categories for Retail Copywriter jobs in California are:

Retail Copywriter jobs near you
Infographic showing various Retail Copywriter job openings in California as of August 2026, with employment types broken down into 7% Internship, and 93% Full Time. Highlights an 100% In-person job distribution.

Brand Copywriter

Outerknown

Carlsbad, CA • On-site

$70K - $90K/yr

Full-time

Re-posted 6 days ago

Key responsibilities

  • Collaborate with creative and marketing teams to develop and deliver on-brand content across multiple touchpoints.

  • Create compelling narratives and copy for brand campaigns, product launches, digital channels, and print materials.

  • Support editing and refining content during all project phases to ensure consistency and alignment with brand voice.

Job description


POSITION DESCRIPTION

Title & Reporting Relationships

Position Title:

Brand Copywriter 

Reports to:

John Moore

Department:

Creative 

Oversees:

No Direct Reports 

Interactions:

Marketing, Product/ Merchandising, Sustainability



Main Purpose and Major Challenges of the Role

Tell stories that move people. 

​

At Outerknown, Firewire Surfboards, and Slater Designs, we believe the best brands contribute to and create culture. 

​

We’re looking for a copywriter who can help shape the voice of these three purpose-driven brands that sit at the intersection of surf culture, sustainability, design and craftsmanship.


The role isn’t only about writing headlines and product descriptions. It’s about creating stories that inspire someone to paddle out, travel lighter, buy better and become part of something bigger. 


Working alongside our Creative Director, graphic designers and marketing team, you’ll help define how our brands speak across every touchpoint- Outerknown.com, Firewiresurfboards.com, email marketing, paid ads, TV, catalogs/mailers and in-store POP. These experiences will use engaging storytelling, and/or inspire the consumer.

You will play a key role in orchestrating the voice for Outerknown, Firewire Surfboards and Slater Designs. You are passionate about writing, dedicated to quality, and have a creative mindset.


This role is in office a minimum of 4 days a week, subject to change due to business needs. 


ACCOUNTABILITY: 

Shape our voice 

  • Define and refine the tone of voice for Outerknown, Firewire Surfboards and Slater Designs
  • Develop compelling narratives for athletes & ambassadors to help bring them to life
  • Collaborate with creative and marketing teams to ensure content is delivered on time and on brand
  • Ensure every customer touchpoint feels unmistakably on brand – from IG captions to product pages to retail signage
  • Elevate our content across social, email, web, wholesale and retail
  • Support editing content across all brand channels, including: Instagram, TikTok, YouTube, Paid Social, Email, Website, Wholesale and Retail Marketing to ensure consistency of voice
  • Support our PR agency with press releases to ensure we’re presenting a unified voice 




ACCOUNTABILITY: 

Tell Stories with Feeling that Sell Stuff

  • You will create work that builds brand affinity while delivering business results
  • You will write – brand campaigns, product launches, email, SMS, paid social, web copy, catalogs and print, retail and environmental, video scripts, performance marketing creative and more
  • This role includes lots of direct response copy for paid ads, emails and SMS that needs to have a personality and bring our consumers along for the journey 
  • Consistently generate fresh ideas solving for the communication objectives of the creative brief
  • Partner with the Creative Team and Marketing team to conceptually think through business problems and develop strategic ideas to solve them through the art of copy
  • Own the review, edit and overall development of content during all phases of your projects
  • Ability to write consistent with the brands style and tone of voice for multiple brands
  • Take a media approach to content and blogs across the 2 sites – thinking creatively to create mixed media content that bring our brands, people and ambassadors to life
  •  Other duties as assigned




ACCOUNTABILITY: 

Concepting

  • We’re looking for someone who enjoys concepting as much as writing
  • You will partner with creative and marketing, concept product and brand campaigns
  • Able to conceptualize ideas and actualize them on both a large and small scale



ACCOUNTABILITY: 

Learn from the Work 

Great storytelling moves people. Great marketing moves metrics. You’ll have the ability to use performance insights from email engagement to ROAS to continually improve the work while staying in touch with the brands identities. 



ESSENTIAL SKILLS & QUALIFICATIONS

  • 5+ years of professional copyrighting experience for consumer brands or agencies
  • Strong portfolio demonstrating expertise in both storytelling and performance marketing content
  • Strong understanding of social media platforms and content performance
  • Ability to write both brand storytelling content and conversion-focused performance creative
  • Excellent organizational skills and attention to detail
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Passion for storytelling, outdoor culture, surf, travel, and lifestyle content


Preferred Qualifications

  • Experience working with apparel, outdoor, surf, lifestyle, or consumer brands
  • Familiarity with Asana, Bynder, Figma, Microsoft Office, Adobe Creative Cloud, and modern content management workflows



WHY JOIN OUTERKNOWN/ FIREWIRE SURFBOARDS/ SLATER DESIGN: 

You’ll have the opportunity to help shape the future of a purpose-driven brand with a unique voice and global reach. You’ll work alongside a passionate team, create meaningful stories, and contribute to building a brand that stands for something bigger than products.

You will elevate the identity of the brand through thoughtful storytelling, producing content that not only drives revenue but enhances people’s emotional connection with the brands. 

We’re on a mission to become one of the most compelling storytelling brands in the surf-inspired landscape. Come create with us.